Enterprise Social ComputingThe Transformation of Collaboration & Communication

Laurie Buczek

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Evolution of Enterprise 2.0 at Intel

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2004

2005

2008

2009

2010

2011

Inaugural internal blog by CEO

“Perfect Storm” Environmental Pressures

Internal wiki launched

Internal Community Platform Launched

Consolidation & Integration

Secure Internal to External E2.0

Grassroots Innovation Led to Mainstream Deployment

The Perfect StormEnvironmental Pressures Converge on the Enterprise

Face of Our IT Workforce is ChangingGen Y“Connected” Gen Y entering & demanding new ways to work

Baby BoomersKnowledge exiting with retiring workers

Consumerization of IT

TechnologyEmployees using newer technology at home - demand same at work

“Identify the future that has already happened” –Peter Drucker

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Business Drivers AgilityBusiness has to act quickly, respond immediately with relevant information at hand

Enterprise Social ComputingCatalyst for Business Transformation

Enterprise 2.0Aggregated; Employee Centered; Content User Generated; Transparency; Wisdom of Crowds; Six Degrees; Tacit Knowledge

Traditional Enterprise One-way communications, Content Repository Focused, Individual/Small Group Wisdom, Fragmented & Isolated

Andrew McAfee, MIT

“ The new technologies are significant because they can potentially knit together an enterprise and facilitate knowledge work in ways that were simply not possible previously”

Creates challenges• Time to Information

• Less effective globally dispersed teamwork

• Disconnected information stovepipes

• Redundant work

• Disconnectedness & Employee Isolation

• Ext. image dichotomy from internal experience

“ It is how a company leverages its human capital that is essential to survival in the global economy”

Rob Cross & Rob Thomas, Driving Results Through Social Networks

Enables Business• Two degrees of

separation

• Improved global teamwork

• Aggregated & distributed knowledge

• Reduce Redundancy

• Create “one” Intel

• Employees live brand experience

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Building Enterprise 2.0 inside Intel

Build a Solid FoundationCommunities, Blog and forum, wiki, networking, Enterprise content

syndication, Unified tagging & search

Build a Solid FoundationCommunities, Blog and forum, wiki, networking, Enterprise content

syndication, Unified tagging & search

Integrate into Business ProcessesIntranet portal, Intranet search, Traditional productivity tools

(i.e. email, presence, meeting workspaces, document repositories)

Integrate into Business ProcessesIntranet portal, Intranet search, Traditional productivity tools

(i.e. email, presence, meeting workspaces, document repositories)

Add Rich Capabilities to the StackSelf-Service Video, Ideation, Widgets, mashups, Mobile devices

Add Rich Capabilities to the StackSelf-Service Video, Ideation, Widgets, mashups, Mobile devices

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Identify Business ObjectivesUsage models, Segmentation, Business Impact, Governance, Change

Management, Usability Studies, Proof-of-Concepts

Identify Business ObjectivesUsage models, Segmentation, Business Impact, Governance, Change

Management, Usability Studies, Proof-of-Concepts

“What makes the Information Workplace transformational is how the piece parts are built into a seamless whole that supports people in the way they want to work.” - Forrester Research

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Successful Usage Models - Highlights

Corporate Communications

HR Initiatives & Programs

Internal Customer Support

Engineering Global Team Collaboration

Communities of Practice

Documentation (wiki)

Project Plans (wiki)

Technical Communities

Training (video & wiki)

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Validation Engineering Success Story Blogs & forums eliminate flurry of

emails and kick-off meetings

Profiles & pictures helped build the virtual team

Access Restriction enabled discussions of sensitive product issues

Enhanced issue identification

Headcount savings

Historical log benefits future programs

“Planet Blue is now a validation best known method” – Intel Engineer

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HR Initiatives – Success Story

Community formed to provide direct support during Annual Benefits Enrollment period for U.S. employees

Direct question & answers with HR professionals Employees provided actual experiences to assist others HR exceeded program goals

“At Intel social computing is helping us strengthen the connection between employees and the company—in both directions—and playing an important role in connecting employees to one another, whether for talent, skills, or experience.” - Mike Green, Director of Employee Communications, Intel Corp.

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Growth & Adoption

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• 2% Contributing• 51% Consuming• 6% Employee

Blogs• Large amount

unmanaged niche apps

• 23% Contributing• 57% Consuming• 1,300 groups• 7% Employee Blogs• 400 wiki spaces• Consolidation starts• 47% are successful

achieving their biz objectives to date

• Majority use < 1 year

Upward Growth & Moderate Success To Date

2008: Pre-Community

2009: Post Community

The Best Social Tools Don’t Make a Social Enterprise

Barriers to Transformation– Lack of senior champions & leadership use

– Silos slow to dissolve

– Consumerism affects what we do inside our four walls – shiny object chasing

– Lack of integration with business applications and work flows

– Email culture

– Unintuitive & not easy to use applications

– Technology implementation lacks business objectives

– Low investment in transition change management

– Governance is an after thought

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More Information

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Intel.com/it

Connect with Me

Laurie.g.buczek@intel.com

Twitter: @lauriegbuczek

LinkedIn: http://www.linkedin.com/in/laurieb

Blogs: http://communities.intel.com/community/it

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