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Reeks colleges over busines modellen. Ik ging in op de veranderingen die internet heeft veroorzaakt op de 9 blokken.
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Bussinessmodellen op internet?
dinsdag 10 november 2009
dinsdag 10 november 2009
Business modellenConsumers show the way
Vincent Everts
dinsdag 10 november 2009
Who isVincent Everts?
dinsdag 10 november 2009
Videoblogger
Talk to Me!
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dinsdag 10 november 2009
find, collect, publish
www.yubby.comdinsdag 10 november 2009
Schumpeter, creative destruction
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The Long Tail
dinsdag 10 november 2009
Free! Chris Anderson
•Zero marginal cost•Broadcasting, web, farmaceutical•Gift economy•Freemium
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The cloud
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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Broadband internetNetherlands leading in Europe
20%
40%
60%
80%
NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO
Netherlands: 74% (2007)
Source: Eurostat 2007 2006 2007
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
dinsdag 10 november 2009
Time & advertisement
Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h
TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06
NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h
Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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12
IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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17
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tekst
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Online bestedingen
2008: 5,5 miljard euro
2007: 4 miljard euro
+30%
bron: thuiswinkel.org
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E-commerce worldwide
2009: 500 miljard euro
2008: 400 billion euro
+25%
bron: thuiswinkel.org
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ProductinformatieSocial toolsdinsdag 10 november 2009
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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40
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News
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beta
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•
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008dinsdag 10 november 2009
Weblogs
Everyone blogs!dinsdag 10 november 2009
dinsdag 10 november 2009
dinsdag 10 november 2009
Try for free
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
dinsdag 10 november 2009
RSSdinsdag 10 november 2009
RSS Readers
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dinsdag 10 november 2009
Email is broken
dinsdag 10 november 2009
Communication 2.0
dinsdag 10 november 2009
Why callvia computer?
dinsdag 10 november 2009
It’spersonal!
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The phenomenon
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80
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“What are you doing in 140 characters”
dinsdag 10 november 2009
Customer service
dinsdag 10 november 2009
When & howdo I use Twitter?
source: Twitstats.com of @vincentedinsdag 10 november 2009
It’s now mainstream!
dinsdag 10 november 2009
tweetdeck
dinsdag 10 november 2009
dinsdag 10 november 2009
Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
dinsdag 10 november 2009
Online collaborationRevisionscompare
dinsdag 10 november 2009
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Best Web 2.0 software
dinsdag 10 november 2009
dinsdag 10 november 2009
dinsdag 10 november 2009
dinsdag 10 november 2009
Web 2.0 Trend:Co-Creation
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49
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94
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95
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108
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109
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Social Networking
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115
dinsdag 10 november 2009
88
Internet goes mobile
dinsdag 10 november 2009
Mobile internet is where internet was 5 years ago
dinsdag 10 november 2009
94
New services:location, location, location
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Impact of internet on TV!
dinsdag 10 november 2009
The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV
dinsdag 10 november 2009
1,2 Mio1,5 Mio
BOOM"Platte" TV
dinsdag 10 november 2009
Penetration of HD recorders (estimated)
dinsdag 10 november 2009
HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%source: MAGNA
25% has HDTV & PVRdinsdag 10 november 2009
Connected devices
0
25
50
75
100
2009 2013
100 M
57 M
Connected devices will almost double in 4 years
source: Park Associates
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Next: Internet TV’s
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Internet overtakes TV
If the current growth continuesthe internet will overtake TV
as most consumed media in 2010
dinsdag 10 november 2009
Video Everywhere
dinsdag 10 november 2009
3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 10 november 2009
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0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
dinsdag 10 november 2009
Internetvideois not just YouTube!
dinsdag 10 november 2009
TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
dinsdag 10 november 2009
dinsdag 10 november 2009
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dinsdag 10 november 2009
With these HD devices anyone can do it!
dinsdag 10 november 2009
Easy & everywhere
• Create videos with ease• Let customers create
videos about youdinsdag 10 november 2009
• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
dinsdag 10 november 2009
BlogworldInspiring example
dinsdag 10 november 2009
dinsdag 10 november 2009
Find, Collect, Publish
Find35+ sources (more on the way)
dinsdag 10 november 2009
Friends & profiles
dinsdag 10 november 2009
+35 video sources
& more to follow!dinsdag 10 november 2009
Find, Collect, Publish
Collect
Drag & dropEdit meta dataSee previews
dinsdag 10 november 2009
Player page
dinsdag 10 november 2009
Manage video
dinsdag 10 november 2009
Publish it with widgets
dinsdag 10 november 2009
Businessmodel?dinsdag 10 november 2009
Elections 2.0
Obama Girl
dinsdag 10 november 2009
Elections 2.0
dinsdag 10 november 2009
dinsdag 10 november 2009
Businesmodel 2.0
2.0
dinsdag 10 november 2009
Marketing 1.0 vs 2.04 C’s ofMarketing 2.01. Consumer2. Collaboration3. Convenience4. Community
4 P’s of Marketing1. Product2. Pricing3. Placement4. Promotion
dinsdag 10 november 2009
www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
Vincent Everts
dinsdag 10 november 2009