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WEB EXPERIENCEWORLD CLASS WEBSITES WITH Microsoft SharePoint 2010

WCM with SharePoint 2010: Demystify the myths

Troy Gerber

WCMGartner defines WCM as the process of controlling the content to be consumed over one or more online channels through the use of commercial, open-source or hosted management tools based on a core repository.

“Traditional Model”

Our Intranet

Our Extranet

Our websiteInternet

Web Team

B2BWeb Team

InternetWeb Team

WCM

“one or more online channels; core repository”

Our Other website

Internet OtherWeb Team

ECM Model

Our Intranet

Our Extranet

Our website

Content Managers

Mobile

WCM

WCM

Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. I’ll need to hire specialist skill to maintain content

All myths has some basis in fact

SharePoint is for Intranet/RM Portals only

SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER

Myth #1

Enterprise Information Management

Business Intelligence

SharePoint is for Intranet/RM Portals only

SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER

Myth #1

Branding is complex

REALLY?

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Ferrari

Branding is complexAgency Based Designs, welcome.No Limitations on scale, menus, jQuery, Rich Media…Standards based code generated, means less effort to be cross browser compatible.

Myth #2

Lacks content management featuresFamiliar content creation process, using the Ribbon UIWCM Specific Web Parts i.e. Video, Image, Rich Text editingRich Media SupportWeb AnalyticsIn page EditingIntegration connectors(BCS)

Myth #3

Building a standards compliance website is not possible

StandardsWell-formed XHTML 1.0 StrictWCAG 2.0 Level AAWAI:ARIA

Myth #4

Its expensive to use SharePoint for WCM

Compared to?

Myth #5

Our Intranet Our ExtranetOur website

InternetWeb Team

B2BWeb Team

InternetWeb Team

Its expensive to use SharePoint for WCM

Its expensive to use SharePoint for WCM

Our Intranet

Our Extranet

Our website

Content Managers

Mobile

Its expensive to use SharePoint for WCM

If your looking at point solutions, then maybe its plausible.

If you have a ECM strategy that leverages a core platform and includes WCM as part of the strategy, the price is right.

Myth #5

I’ll need to hire specialist skills to maintain content

Server Infrastructure = Windows Server SkillsSharePoint Server = Microsoft MC ITP AccreditationDevelopers = C# Development (Can be certified)Content Creators = Use a browser, work with Microsoft OfficeContent Managers = Use a browser, work with Microsoft Office

Myth #6

Myths1. SharePoint is for Intranet/Records Management Portals only2. Branding is complex, not possible really,3. SharePoint lacks content management features4. Building a standards compliance website is not possible5. Its expensive to use SharePoint for WCM6. I’ll need to hire specialist skill to maintain content

All myths has some basis in fact

ConclusionSharePoint WCM Myths are no longer relevant in SharePoint 2010SharePoint 2010 Myths are only relevant if you don’t look at the bigger picture.Some Myths will become real if you haven't embarked on a ECM strategy and included WCM as part of that strategy.

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