Social Business

Using Social Technology to Enhance Organisational Effectiveness

Demo

Forrester Wave for |Enterprise Social Platforms, Q3, 2011

• Emergento Software contains mechanisms to let the patterns and

structure inherent in people’s interactions become visible over time

• Social Softwareo Enables people to rendezvous, connect or collaborate

through computer-mediated communications and to form online communities

• Platformso Digital environments in which contributions and

interactions are globally visible and persistent over time

Emergent Social Software Platforms

Reference: Andrew McAfee, Enterprise 2.0

Demo Scenario 1

• Meet Michael Scotto Sales Manager for South African region at

Fine Wines Coo Fine Wines produces and sells premium

wines in South Africa, France and Australia

o Michael battles to keep track of the latest product information and complains about the volume of emails he has to deal with on a daily basis

o Let’s see how Social Business can help Michael perform his job more effectively

Michael has just been on leave so he logs into his intranet to view his activity stream to find out what

happened while he was away

Demo Scenario 1

Michael’s colleague Sinethemba is on the road

but is able to stay in touch via her iPhone

Demo Scenario 1

Demo scenario 1

Meanwhile, several hours have passed and Michael is now onsite at the Solly Kramer store in Worcester

Demo Scenario 1 Summary

• Social Computing helped colleagues…o Stay in touch with co-workers whilst out of the officeo Solve a customer’s business problemo Communicate in a secure environmento Save time and increase productivityo Information open to all authorised users – it’s not just

stuck in a channel; it’s open on a platformo Consumerisation of workplace ITo Intranet comes to life and allows employees to

engage, supports social interactions as the bloodstream of the business

Demo Scenario 2

• Meet Seroke Matsaneo Director of Sales o Seroke is worried about divisions

between the three territorial units, France, SA and Australia

o Work is often redone and ideas not shared because people don’t know each other

o Seroke wants to create more ties between his staff

o Let’s see how Seroke can use Social Business to achieve these objectives

Summary

• Seroke created a community order to bring diverse brains together and to build corporate culture

• Private, public, discoverable, non discoverable communities

• The egalitarianism and lack of imposed structure of the Sales wiki encouraged freeform participation and ensures that the structure of the wiki will emerge over time

• Conversion of potential-ties into weak-ties• Innovation Management

• Meet Kevin Matthewso Kevin recently joined Fine Wines

Australiao Let’s see how Social Business helps

Kevin get connected with his new colleagues

Demo Scenario 3

• Increase adoption through the on-boarding process

• Help people build a network of ties that they can rely on as they progress through their career

• Discover people according to what they are doing as well as what they say

Demo 3 Summary

• Meet Emma Burtono Human Resources

Manager at Fine Wineso Let’s see how Social

Business allows her to enhance her Reward and Recognition tasks

Demo Summary 4

• Gamification for socialo Employing game-mechanics to non-game

environments such as innovation, marketing, training and employee performance

o Sets up a compelling narrative for players to feel empowered at a task

o Gets more people engagedo By 2015 Gartner predicts that more than 50% of F100

companies will use gaming to manage their innovation processes

Demo Scenario 4 Summary

• What if employees use these tools to post hate speech or pornography?

• What if blogs are used to denigrate the company or air dirty laundry or talk about how misguided the company leadership is?

• What if this results in no-work conversations?• If we give up tight control over our company’s

intranet, how can we possibly avoid running foul of all potentially relevant regulations and laws?

A word on the risks

• While anonymity is the default on the Internet, on the intranet attribution is the norm

• Self policing and the simple awareness that “the boss” may be observing behaviour

• Criticism of the organisation can be an opportunity to become aware of problems and to address them

• Platform technologies can help reduce risk whereas channel technologies actually increase it

Red Herrings Perhaps?

• Allow employees to capture and share their knowledgeo Most people have something to contributeo Sense of validation from sharing

• Help to build a corporate cultureo Sense of common mission; fighting to achieve a common goal

• Helps build and maintain networkso Capabilities support ties at various levels of tie-strength, potential, weak and

strong• Taps into the wisdom of the crowds

o Collective intelligence generates answers or structure from a dispersed group• Increases employee’s ability to discover

o Find and engage with experts• Gives people easier, faster, and better access to the information they

need to do their jobso More open information that is readily available to everyone

Value Summary

DOES your intranet engage and inspire

your staff?