Introducing the Millennial Leaders - Latin America

  • View
    69

  • Download
    0

Embed Size (px)

DESCRIPTION

 

Transcript

  • 1. Latin America Introducing: Millennial Leaders_

2. Millennial Leaders: The Global 11% Who Will Drive Change Through Technology We have identified a key subgroup in the Millennial generation. Instead of traditional metrics like socioeconomic status, Millennial Leaders are defined by technology and opportunity.Millennial Leaders are found at the intersection of: Strongly Agree I am on the cutting-edge of technology I believe I can make a local differenceStrongly / Somewhat Agree I have opportunities in my country to become an entrepreneur or develop and bring an idea to market22 3. Millennial Leaders: Where Are They In The World? Top 14 Countries CountryBottom 13 Countries% of country respondents that are Millennial LeadersCountry% of country respondents that are Millennial LeadersColombiaGermany12%Peru26%Israel12%KSA26%Argentina10%Chile22%Venezuela 11% of Global sample = Millennial Leaders27%22%Turkey10%India22%Egypt8%China7%Mexico21%South Africa20%Spain6%Brazil18%France6%US16%Czech Republic6%Australia15%Russia6%Poland14%Italy4%Canada13%Korea2%Japan1%UK13%20% of Latin American sample = Millennial LeadersGlobalMOEMillennial Leaders3N Size 1,600+/-2.5% 4. Latin American Millennial Leaders: More Influenced By Technology Of the following, which three have been the most influential in shaping your outlook on life to date?Latin American MillennialsLatin American Millennial LeadersFamily88%87%Friends45%40%School/Education69%66%Technology33%40%Economy22%23%Media11%13%Religion28%25%5%6%Government44 5. Latin American Millennial Leaders: Excellent Comfort Level With Technology And More Likely To Own Devices How would you describe your personal knowledge and comfort level with technology?Latin American Millennial Leaders45%ExcellentLatin American Millennials69%What kind of access do you have to the following technological devices? % say I own itSmartphone68%76%Laptop62%71%Desktop Computer58%66%Tablet22%33%55 6. Latin American Millennial Leaders: Optimistic And Believe in Making A Difference How optimistic are you about your future?Latin American Millennials61%Very OptimisticLatin American Millennial Leaders76%In general, do you think your countrys best days are ahead, or behind?78%86%62%My countrys best days are ahead77%Do you believe you can make a global difference?I believe I can make a global difference66 7. Latin American Millennial Leaders: Career-Oriented And Most Confident In The School To Work Progression How important or unimportant are each of the following life accomplishments to you personally?Latin Americans MillennialsMaking it to the top of your career (very important)71%Latin American Millennial Leaders81%In your opinion, how easy or difficult is it for your generation to progress from school to the workplace environment?39%Easy (very and somewhat easy)749%7 8. Latin American Millennial Leaders: Active Political Participants Through The Use of Technology And Social Media Latin American MillennialsLatin American Millennial LeadersHow often do you participate in your countrys political process (e.g. voting)?49%Always participate55%Technology has made me better informed about political issues in my country59%Strongly agree72%Social media plays an important role in my current political events and movements in my country50%Strongly agree64%Technology has made my government more transparent21%Strongly agree834%8 9. Learn more at www.telefonica.com/millennials#TEFMillennials