© Dr. K. Blank, Prof. Dr. A. Zimmermann. www.reutlingen-university.de

Hochschule ReutlingenReutlingen University

Introduction to Business IntelligenceThe short version: see my slideshare here

Dmitry Petrov @malcjohn

Supervisor: Dr. Karlheinz Blank

Faculty of computer scienceBusiness Informatics

© Dr. K. Blank, Prof. Dr. A. Zimmermann. www.reutlingen-university.de

Hochschule ReutlingenReutlingen University

Q: "What is the most simple Business Intelligence tools to get started with?"A: "Excel with PowerPivot add-on (included in 2013' Excel) is a good start for local/personal or even small team BI."

Source: Quora.com, 2Q., http://www.quora.com/What-is-the-most-simple-BI-tools-to-get-started-with

Q: “Which is the best BI tool that you have used?"

A:"Excel."

Source: LinkedIn Group: https://www.linkedin.com/groupItem?view=&gid=40057&type=member&item=208296560&trk=group_search_item_list-0-b-ttl&goback=.gna_40057

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Content

1. History2. Explanation of the term3. Why this BS ?4. Gartner Magic Quadrant

Big: Oracle, IBM, Microsoft, SAP, SAS, Teradata Small: Birst, Gooddata, Looker, Domo, Tableau SW., BIRD

5. IBM Cognos 6. BI vs. Data Scientist7. Negative aspects of BI8. Case studies9. Tools10. Howard Dresner

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Content

1. History2. Explanation of the term3. Why this BS ?4. Gartner Magic Quadrant

Big: Oracle, IBM, Microsoft, SAP, SAS, Teradata Small: Birst, Gooddata, Looker, Domo, Tableau SW., BIRD

5. IBM Cognos 6. BI vs. Data Scientist7. Negative aspects of BI8. Case studies9. Tools10. Howard Dresner

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

• 1958: The 1. use of BI by IBM Researcher Hans Peter Luhn in "A Business Intelligence System" [2]

• 1989: Gartner Research - Howard Dresner - "father of BI" - first coined the term as "a broad category of software and solutions for gathering, consolidating, analysing and providing access to data in a way that lets enterprise users make better business decisions" [3]

• 1993: MicroStrategy 1. BI SW Product: EIS Toolkit [4]

• 1997's: BI widely used [4]• through 2010-2013: SaaS BI growth +22%

History & Future

Sources: [2] Harvey Koeppel, 1.3.2013, http://searchcio.techtarget.com/ (http://t.co/HKddGwUzmK) (free registration required)[3] 6 Different authors "Business Intelligence Systems: State-of-the-art Review and Contemporary Applications", 26.11.2009, http://spict.utar.edu.my/SPICT-09CD/contents/pdf/SPICT09_A-5_1.pdf [4] Information Builders, date unknown (approx. March 2012) http://www.informationbuilders.com/blog/bi-infographic

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Source: [1] Bernhard Humm, Frank Wietek, "Architektur von Data Warehouses und Business Intelligence Systemen, 23.2.2005, http://logistics.de/filedownload/cns-i?id=i_file_18074 (free registration required)

From "Management Info. Systems" through "Executive Info. Systems" to "Business Intelligence"

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Explanation of BI

Definition: "Business intelligence is the process of gathering high-quality and meaningful information about the subject matter being researched that will help the individual(s) analyzing the information, draws conclusions or make assumptions.”

"Ideal BI system gives an organization's employees, partners, and supplier's easy access to the information they need to effectively do their jobs, and the ability to analyze and easily share this information with others" [1].

Source: [1] Muhammad Nadeem, Syed Ata Hussain Jaffr: "Application of Business Intelligence In Banks (Pakistan)", 2.6.2004, http://arxiv.org/ftp/cs/papers/0406/0406004.pdf

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Zeta what ?

35 Zettabyte = 38,482,906,972,160 Gigabyte

As of 2009, the entire World Wide Web was estimated to contain close to 500 Exabyte.[1] This is 0.5 ZB.

[1] Source: http://en.wikipedia.org/wiki/Zettabyte, 7.5.2013

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Sources:[1] Halo Business Intelligence, 26.3.2013, http://halobi.com/2013/03/infographic-data-quality-in-bi-the-costs-and-benefits/, [2] Big Data Just Beginning to Explode, date unknown,http://www.csc.com/big_data/flxwd/83638-big_data_just_beginning_to_explode_interactive_infographic[3] What is big data, 11.9.2012, http://www.asigra.com/blog/big-data-infographic-what-big-data

[3]

[2]

[1]

Why this BS

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

[1]

[3]

Why this BS

"... according to a recent Gartner study, 70% to 80% of business intelligence projects fail" [4]

[4] ComputerWeekly, "Poor communication to blame for business intelligence failure, says Gartner", 10.1.2011, http://www.computerweekly.com/news/1280094776/Poor-communication-to-blame-for-business-intelligence-failure-says-Gartner

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Gartner Magic Quadrant = Leaders

Source: Gartner Research, 5.2.2013 https://www.gartner.com/technology/reprints.do?id=1-1DZLPEP&ct=130207&st=sb

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

o "...GoodData are the first cloud-based BI vendors to have enough market traction and customer references to enter the Magic Quadrant."

o "...IBM continues to maintain its leading position on the Completeness of Vision axis for this year's Magic Quadrant..."

o "...Microsoft virtually guarantees its BI offering's continued and even expanded adoption..."

o "Oracle's customer experience ratings ... continue to be a chronic weakness '(...3 year in a row...)'.... "

o "...more SAP respondents cited software quality than for any other vendor. Of all SAP's references, 20.17% cited this limitation, compared with an average of 6.2% across all vendor references...‘unreliable, unstable and/or buggy‘ ..."

12

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Gartner Magic Quadrant

Source: [6] Thomas Laussermair, 12.2.2013 https://visualign.wordpress.com/2013/02/12/magic-quadrant-business-intelligence-2013/

Web aplication in Flex http://public.tableausoftware.com/views/BI_MagicQuadrant/BI_MagicQuadrant

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

IBM Cognos

• Founded in 1969 in Canada [1]• 31.8.2008 acquired for 4.9 Billion $$$ by IBM [2]• Leader in Completeness of Vision • "Native interfaces to major ERP systems" & providers : SAP, Oracle, Microsoft, Salesforce.com, Sybase, Teradata [3]• Cognos is just a brand; further products like IBM SPSS (competitor to R-Language and Excel), InfoSphere Warehouse, ManyEyes etc... • Prices various, but for SME starts around 1000 $ per user [4,5]

Sources:[1] IAN AUSTEN, "I.B.M. Acquires Cognos, Maker of Business Software, for $4.9 Billion", 13.11.2007, http://www.nytimes.com/2007/11/13/technology/13cognos.html[2] Version as of 5.3.2013 by Ningauble, http://en.wikipedia.org/wiki/Cognos[3] http://www-01.ibm.com/software/analytics/cognos/[4] Centurus Slideshare, "IBM Cognos 10.2 What's New ?", http://www.slideshare.net/senturus/senturus-cognos-102-webinar[5] http://www.buyalicence.com/

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

IBM Cognos

Video: http://www.youtube.com/watch?v=tukye-ydXWkImage: http://www-01.ibm.com/software/analytics/what-is-analytics/

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Not everything is green

Source:[1] https://www.linkedin.com/groupItem?view=&gid=40057&type=member&item=222968126&qid=2924072f-90a2-4228-80b5-8ebbfd688b4a&trk=group_items_see_more-0-b-ttl [2] http://business.mapsofindia.com/business-intelligence/disadvantages.html[3] Brad Plumer on 1.3.2013, "Groupon’s CEO writes the best resignation letter ever" http://www.washingtonpost.com/blogs/wonkblog/wp/2013/03/01/groupons-ceo-writes-the-best-resignation-letter-ever/

Time

• Complex• Users don’t engage [1]

• “Time scales not met by a mile” [1,2]

Costs• More than doubled [1]

• SaaS BI Market [2]

Others• “From controversial metrics in our S1…” [3]

• Numbers are not everything ! Feelings are important too !

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Tools & Platforms

Sources:[1] http://en.wikipedia.org/wiki/Business_Objects; [2] http://en.wikipedia.org/wiki/Hyperion_Solutions; [3] http://en.wikipedia.org/wiki/Cognos; [4] http://www.csob.cz/en/CSOB/About-CSOB/Profile-CSOB/Stranky/default.aspx[5] http://www.informatica.com http://bit.ly/Zsk1Lv

Consolidation ? :

http://goo.gl/vM0w4

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Tools & Platforms - Open for anybody

Sources:[1] http://d3js.org/; [2] http://visual.ly/; [3] http://cartodb.com/; [4] http://www.r-project.org/; [5] http://gephi.org; [6] The top 20 data visualisation tools, Brian Suda on 17.9.2012, http://www.netmagazine.com/features/top-20-data-visualisation-tools; [7] https://hadoop.apache.org/; [8] Jake Rocheleau on http://www.hongkiat.com/blog/data-visualization-tools-resources/; [8] http://www.r-project.org/; [9] http://www.google.com/publicdata/directory; http://www.voltdb.com

Databases: VoltDB [10], CouchDB, Voldemort, CartoDB [3], MongoDB, other NoSQL DB etc.

Frameworks & Libraries: Hadoop [7], D3 [1], NumPy +SciPy, Mahout, Gephi [5]

Programming languages: R-Language [8], Python, Scala, C++/C#

Google: Fusion Tables, BigQuery, Data Visualization, Trends, Cloud Compute Engine, Public Data [9]

Microsoft: Office, SharePoint, SQL Server (SSAS), Azure

Services: Visual.ly [2], Rpubs.com

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Howard Dresner Wisdom of Crowds Business Intelligence Market Study

• H.D. has own company - Dresner Advisory Services (CTO)

• 4th edition has 106 pages “of in-depth market analysis”

• Each May (current 4th issue)

http://www.yellowfinbi.com/YFCommunityNews-Download-Dresner-s-2012-Wisdom-of-Crowds-Business-Intelligence-Market-Study-114810 (download)

http://howarddresner.com/ His Webpage

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Special thanks to:

1. Heiko Retter

2. All the people in the LinkedIn BI group and at Quora

who share their knowledge.

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Sources used to gain information about BI

• http://www.gravic.com/shadowbase/uses/real-timebusinessintelligenceintroduction.html • http://www.tableausoftware.com/about/blog/2012/02/gartner-magic-quadrant-bi-2012-out-16085 • http://www.zdnet.com/gartner-releases-2013-bi-magic-quadrant-7000011264/ • http://www.analyticsdiscovery.com/2013/03/how-big-data-saved-intel-100-million.html• http://www.infoworld.com/d/business-intelligence/big-data-isnt-your-parents-business-intelligence-215289 • http://domino.research.ibm.com/comm/research.nsf/pages/r.statistics.innovation.html• http://www.slideshare.net/dba_alex/open-source-business-intelligence-overview• http://www.information-management.com/blogs/data-science-BI-database-Hadoop-Enzee-10021757-1.html• http://www.information-management.com/blogs/data_science_BI_analytics_big_data_visualizations-10020259-

1.html• https://visualign.wordpress.com/2012/02/20/gartners-magic-quadrant-for-business-intelligence/ • https://www.gartner.com/technology/reprints.do?id=1-196WFCB&ct=120207&st=sb• https://www.gartner.com/technology/reprints.do?id=1-1DZLPEP&ct=130207&st=sb• http://www.thisisthegreenroom.com/2011/data-science-vs-business-intelligence/• http://venublog.com/2012/12/10/data-science-vs-data-analytics/• http://www.banktech.com/business-intelligence/the-next-level-in-business-intelligence/191600007• http://h30565.www3.hp.com/t5/Active-Information/Data-Scientists-amp-Business-Intelligence-Pros-what-s-

the/ba-p/1534

Methoden der Wirtschaftsinformatik Hochschule ReutlingenReutlingen University

Image: http://davidosmond.com/wp-content/uploads/2012/12/the-end.jpg