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A Presentation from 2nd Karachi SEO Meetup #KHISEO2013. This presentation introduces the modern SEO in detail a.k.a SEO 2.0.
Citation preview
One day SEO Workshop
by
Moosa Hemani
As Seen in!
1st Karachi SEO Meet-up!
http://www.searchenginejournal.com/key-seotips-from-the-1st-karachi-seo-meetup/29957/
May 2011
History of Search Engine
Search Engine Algorithms
Canonical Tag
No-Follow Link Attribute
Sentiment Analysis to Links
The BIG Panda Update!
Presentation by: Moosa Hemani
Introduction to Modern SEO SEO
2.0
Traditional Marketing
- Television
- Radio
- Newspaper
- Magazine
Fall of Traditional Marketing
Meanwhile in Digital Marketing
Inbound MarketingPermission marketing
Search Engine Optimization
SEO 1.0
- Directory Submission
- Article Marketing
- Blog Commenting
- Craigslist Submissions
- Blogrolls
- PRs
Evolution in SEO
SEO 2.0
SEO 2.0
a.k.a Modern SEO
- Website Design and Usability
- Content Marketing
- Relevancy of Link
- Co Citation and Co occurrence
- Author Tag & Author Rank
- Relationship Building
And more...
SEO 2.0Website Design and Usability
http://mashable.com/category/web-design-usability-series/
SEO 2.0Content Marketing
http://cadence9.com/content-marketing-best-practices/
SEO 2.0Link Relevancy
http://searchenginewatch.com/article/2066892/Re-Thinking-Relevance-in-Link-Building
SEO 2.0Co Citation and Co occurrence
http://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in-seo/60724/
Co Citation
Co occurrence
SEO 2.0Author Tag & Author Rank
http://www.forbes.com/sites/johnhall/2013/02/26/6-reasons-why-googles-author-tags-are-important-to-leaders/
SEO 2.0Relationship Building
http://www.entrepreneur.com/topic/relationship-building
Thank You!