Janrain Engage Social Sharing Overview

Benefits of Janrain Engage Social Sharing

Share to multiple networks simultaneously– One-click sharing to Facebook, Twitter, LinkedIn, Yahoo! and MySpace– Broadcast your content to a wider audience and expand reach

Encourage sharing on-site without a browser redirect– Improve user experience by keeping users on your site– Results in increased sharing

Create accounts for users when they share– Identify your influencers by tying sharing to specific user identities– Facilitate customer retention and loyalty

Collect User Profile Data– Janrain Engage uses OAuth, enabling sites to instantly collect rich

social profile data from users as they share– Profile data can be leveraged for personalization and to reward

influencers and brand advocates

Versatility of Activity-based Social Sharing

Trigger sharing based on a specific user activity:– Posting a comment– Purchasing a product– Simply clicking a Share button– Reaching a high score or new level in online gaming– Immediately upon page load

Generate 10* qualified referral visitors per share

Server integration enables holding comments in moderation queues and offline sharing

Customization– Control the message & rich media included in social posts– Improve relevance by driving referral traffic to specific items or objects

on page– Attach tracking codes to measure campaign ROI from social sharing

* Janrain customer average as of Dec. 2010

Key Criteria for Social Sharing Tools

Criteria Janrain Engage Social Sharing feature

Access to rich user profile and metadata

Yes. Uses OAuth to pass profile information with user’s consent.

Sharing Versatility Yes. Sharing can be enabled for any site activity, including comments, purchases, gaming, or clicking a share button.

Sharing to Multiple Networks Simultaneously

Yes. Users can connect multiple social network accounts and share to all with one click.

On-Site Sharing Yes. Users can seamlessly share activities and content directly from site without disrupting their experience.

Examples of Janrain Engage Social Sharing

1. Posting a Comment - article

1. Posting a Comment - video

2. Purchasing a Product

3. Clicking a “Share” button

4. During Online Gameplay