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Kane County Business Summit - 4/18/12
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Using Social Media To Build A Business and Your Brand
Alex Lawrence: Vice Provost – Weber State University
Twitter: @_AlexLawrence (underscore before my name)
LinkedIn: /AlexOnLinkedIn
Facebook: /AlexLawrence
Blog: StartupFlavor.com
http://www.slideshare.net/alexanderlaw/kane-county
Street Cred
Founder/Partner -- 9 companies (Sold 8) including #34 (USA) and #1 (Utah) on the Inc. 500
Raised $20m+ from banks, angels and VC’s
51,000+ Twitter Followers (#7 in Utah)
5,000+ Facebook Friends (public account)
50,000+ Blog Readers/Subscribers (active again in 2011)
3,000+ LinkedIn Connections
1,000+ mobile apps downloaded
Average 1,300+ clicks per link and 100K+ views per post
Which Networks and Profiles?LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
50M Users Put In Perspective
iPod
Internet
Radio
0 2 4 6 8 10 12 14
Years
Twitter Stats
500M registered users
Adding 500,000 new accounts per day
300 million unique visitors per month
200 million tweets per day
1.2 billion tweets per week
Largest VC raise in history = $800M
Facebook Stats
850+ million active users (log on once a month)
50% of all users log on once per day (est. 500m+)
Average user =130 friends
350 million active mobile users per month
1 billion people logged in at same time
30 billion pieces of content/mo. (links, news, photos)
70% of Facebook users are outside of the United States
Instagram Stats
Photos only – social network
15 million users & 400 million photos uploaded in first 18 months
80% of all users applied filters
Took Flickr 2 years to get to 100 million photos
Was only on iOS! Just recently Android
Just now up to 14 employees
Sold last week to Facebook for $1 Billion (with a ‘B’)
Mobile Market Stats
Average teen sends 1500 texts per month
76% of all phone subscribers use texting
8 trillion texts sent in 2011
USA -- 18% smartphone market In 2009, 44% in 2011
Over 500,000 iPhone apps, 37% are free
5 years (or less), mobile internet access > desktop access
23% of Time Online (US) = Social
Twitter and Facebook Users:
27% check status and post updates 10+ times per day
40% post updates while driving
30% use while on dates
64% post updates at work
Advertising $ Follow Eyeballs
1999 2009
Global Internet Ad Revenue
$55MM $106B
Ad Revenue Per User $9 $86
Global Internet Users
6MM 2.2B
How Do I Use Social For Business?
Be yourself
Don’t do or say something you wouldn’t mind sharing with an employer, partner or investor
Customers talk to each other online – a lot
It’s not a commercial
Real photos, custom backgrounds, detailed info
Be yourself
Control Your Brand Or Someone Else Will
Due diligence on you via social – billboard worthy?
Can you connect with customers?
Talk to people you wouldn’t normally have access to Mark Suster (iActionable intro) Hank Haney (golf tips from Tiger Woods coach) Robert Scoble (introduction to potential partner) Chad OchoCinco (cell phone number) CBR Venture Capitalist ($20M raise) Scott Anderson (Zion’s Bank CEO)
Convinced? Ok, At Least Try…
LinkedIn is a MUST 100% profile complete Use current photo Make sure everything is accurate Get recommendations Actively seek out connections in areas related to interests Investors, employers and partners will check you out here Paid account shows you who looks at your profile Keep it up to date IT IS YOUR RESUME
Activity Equals Influence
Either in or out
Insincerity is obvious
Listen to and talk about/with others
Time – no quick fix, no quick results
Social Signals SEO value Rankings Clicks Customers
Suggestions and Tools
Send out using a scheduling tool like Bufferapp.com
**Connect other networks (Twitter to LinkedIn, etc.)
Be sure to reply to people where they replied to you
Use a mobile application to share “live” updates
Setup keyword searches and join conversations
It’s not all about you
Suggestions and Tools
Tweetdeck (multi-network)
NutshellMail (daily email summary)
Google+ (many leaving to focus solely on this network)
Twentyfeet.com (analytics)
Crowdbooster (analytics/suggestions)
Tweetlogix and Tweetbot for mobile
Where and What?
Which networks don’t you like, know of or understand? FourSquare Facebook Twitter Youtube Instagram Tumblr Google+ Klout Others?
Takeaways
Social media is not a toy for kids
It is not a fad
If you aren’t actively engaged now, you are behind
Partners, investors, employees & customers are there
The great equalizer – influencers can be you
You will need to use it for most businesses
Thank You!
@_AlexLawrence on Twitter
Email: alexanderlawrence @ weber.edu
Facebook.com/AlexLawrence
Linkedin.com/in/AlexOnLinkedIn
Blog: StartupFlavor.com