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Keynote speech by prof. dr. M. Weggeman
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Knowledge ManagementNHTV Study Day: An Inspirational Gathering
► Innovation is a must in today’s Casino Society
► The task of every professional is KD, KS and KA
► The smarter you get, the sooner you get dumb!
Mathieu Weggeman,
Breda, 22 January 2008
INFORMATION & THINK HEAD
- In the year 1900 there was twice as much information in the world as in 1800
- In 2002, a professional of an internationally operating company had 1800 times as much information at his disposal than his colleague in 1980
- The total amount of relevant information is currently doubling every two years
The number of possible connections between neurons in the brain (thoughts) is 1 followed by 10.5 million kilometres of typewritten zeros.
So, do not fear!(Van den Brandhof, 2004)
STATEMENT
‘I’d rather invest in training people who might leave
than not invest in people who might stay.’
(CEO – Gartner Group)
Generic Strategy for Competing in the Knowledge Economy1. Product LeadershipFocusing on continuous renewal of services based on state-of-the-art knowledge(me-first; management of opportunities; product focus;differentiation)
2. Operational Excellence and Cost-LeadershipFocusing on providing a well-balanced products/services mixwith an optimal combination of price, quality and comfort(me-too; management of operations; process focus)
3. Customer IntimacyFocusing on providing complete solutions for well-selectedgroups of customers
(Treacy & Wiersema, 1995)
Dare to Experiment with ‘Open Innovation’ • Aspect of Proctor & Gamble’s innovation strategy
. Problem-solving website launched in conjunction with MIT, Harvard, Eli Lilly, Intel and a few other KIOs
. 10 “uncrackable” problems were placed on the site, to which hundreds of person years of R&D had already been devoted
. After 2 months, 4 of the 10 problems were solved
Average cost per problem: $ 9,000
Conclusion:
Investing in new forms of knowledge alliance is at least as useful as investing in R&D