KLEENEXADRIANA ABUNDIS

KLEENing up our Brand.

To increase sales and become higher ranked in revenue and brand awareness amongst

competitors, Kleenex will Kleen up its act and create buzz through humorous

images/copywrites and establish connections through storytelling, via social media, with its

purchasers to enhance brand loyalty.

Kleenex

Scott

Huggies/Pull-UpsKotex

Depends

More than JUST kleenex

Business Education Sustainability Family

Kleenly Happy.Share a funny story With one of our

products.

Kleenly Prepared.Join twitter to earn more!

#Kleenex

Kleen Love. Creative campaign for banners, website, uploads, and posts.

So soft you have to share. So light, its ready for flight! Who Wants to Dry

me Off? Remember, ONLY Kleenex

Please.

Kleen Love is Ready for the best of times, but more

importantly, we’re with you for your Worst of times.

Metrics of Success

leverage their franchises and

produce returns on equity better

28% ( roe on aver. Over last 10 years)

this company owns great franchises that

are trusted by consumers. People

buy their tampons by name.

(Higher Sales) and (Internet buzz)

KMB’s earnings are less consistent and

growing at just about 8%.

Increase U.S. Kleenex twitter

followers by 100%.

34,202 people like this

Winter Spring Summer Fall

Timeline & Need

Winter-blogging

stories-twitter deals

-campaign image postings

on facebook

Spring-blogging

stories-twitter deals

-campaign image postings

on facebook

Summer-blogging

stories-twitter deals-commercials

of the best blogged stories

Fall-blogging

stories-twitter deals

-Website campaign

image launch

Timeline & Need

Hiring a Blogger/Twitter Specialist ($45,000)

Commercial Time $300,000