in a

Lee Hopkins

social media world

Affiliate tactics

Affili@SYD, 8th June 2010

Rosalind Gardner

http://www.youtube.com/watch?v=_9fPkbcsUvU

Where we are today

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

98%of what you think you know about affiliate marketing via

social media is wrong

3Ts + A

= Social Media Ethos

Truth

Trust

Transparency

Accountability

2.0 It is...A 5,000 piece puzzle?

Web2.0 5 components

Þ blogs

Þ microblogs

Þ social networks

Þ podcasts

Þ videos

1 blogging for affiliates

1 blogging for affiliates

Niche

LeeHopkins.com/niche

1 blogging for affiliates

Keywords

Google.comWordtracker.com

MarketSamurai.com

1234

67

9

blog wordpress and blogger

blog How to get startedwordpress.com

blogger.com

sign up

pick a template

write something

blog Doing it properlySelf-hosted

(e.g. bluehost.com)

pay up

install wordpress

pick a template

write something

5 golden rules for blogging

1. Kiss

2. Find your lovers

3. Add the channel

4. Keep the conversation going

5. Manage your risk

2 Twitter

105m

users

digsby Twitter

micro

Digsby

TweetDeck

Seesmic

Hootsuite

Twitter

micro

SocialOomph

(aka TweetLater.com)

Twitter

rules

Genuine

Conversation

Follower/Following

Twitter spam

Twitter

twitter How to get

startedtwitter.com

sign up

pick a template

write something

5 golden rules for twitter

1. Kiss, and not in tongues

2. Find your lovers

3. Add the channel

4. Keep the conversation going

5. Manage your risk

Twitter

$49

3 Social networking

Dave Awl

socnet How to get

startedFacebook MySpace LinkedIn Second Life

sign up

brand it

contribute

4 Podcasting

podcast listen anywhere

au

dit

ory

kin

esth

eticv

isu

al

podcast listen anywhere

podcast audacity

podcast How to get

startedbullet-point script

headset mic

free audio sfx

audacity

libsyn.com

promote

Podcasts are great for

1. Interviews

2. Speeches

3. Presentations

4. Team/product updates

5. Novelty!

5 golden rules for podcasting

1. Understand it

2. Script/template it

3. Polish it

4. Diary it

5. Publish/trumpet it

Next up... A mental break

Question:

What’s the world’s favourite search engine?

Question:

What’s the second-favourite search engine?

Question:

Which site is the world’s largest video site?

VVVvideo nasties

1. don’t be as excited as this

http://www.youtube.com/watch?v=wvsboPUjrGc

VVvideo nasties

2. think about your technique

http://www.youtube.com/watch?v=PMfjpJT_Rc4

Vvideo nasties

3. think about your voice talent

http://www.youtube.com/watch?v=fNC4kAuwuDY

5 golden rules for video

1. Understand it

2. Script/template it

3. Polish it

4. Diary it

5. Publish/trumpet it

video How to get started

digital camera

record

edit

upload

promote

98%of what you think you know about affiliate marketing via

social media is wrong

84.7%of all statistics in presentations are

made up