1. Brian French CEO2012: New Ideas for a New EconomyMans greatest illusion is his own reality AristotleOld Ideas = DecayNew Ideas = SeedsDo you see ruins or greatness?

2. Internet Dysfunction:Challenging the assumptions of marketing and internet HYPE Why? Who? Risks and Costs? Whos on your side?Brian French CEO Whos not? 3. Internet Dysfunction:History:Development of the internet frontierThe internet is going corporate 4. Internet Dysfunction: Partnering with: Google, Facebook, LinkedinALERT: Recognize abusive Relationships You? 5. Internet Dysfunction: Definition of Abuse: You do all the work ( for FREE ) Creating a website Blogging Posting:Facebook, LinkedIn, Twitter They control the rules Its their platform Slaves cant 6. Internet Dysfunction:While you are working They are WATCHING ( you ) You are the TARGET of theirbusiness They know where the BIG $ Big Corporation are PISSED OFF!that small companies wereallowed to compete (and win) on 7. Internet Dysfunction: Competition:There are over 644 million websites & blogs Is your website better than others? How many pages does your sitehave? Does your site help people or is it asales brochure? Endless blogging is NOT the answer! 8. Internet Dysfunction:Google owns all good search traffic IS SEO SOL?restate Google is hogging search landingpages! You are the TARGET of theirbusiness They know where the BIG $ Big Corporation are PISSED OFF!that small companies wereallowed to compete (and win) on 9. Internet Dysfunction:Google has turned all websites intocommodities All Google listings look alike Its impossible to be different With commodity products its hard forsellers to get an above average price Google can delist your site at anytimeor make it impossible to find! Why 10. Internet Dysfunction:Summary:Why the interent is NOT cool anymore Its 75% to 80% Google ads Your competition is a click away People expect FREE everything There are only 3 or 4 organic searchresults that produce real traffic Big Brand companies are moving in 11. Internet Dysfunction: Social Media:The greatest time waster in human history ! How much $ have you made onFacebook, Twitter and LinkedIn? Perhour? Do you really think people want to dobusiness on Facebook? Insanity If you like to work for FREE Good 12. 2012: New Ideas for a New Economy Road to RecoveryBrian French CEO 13. 2012: New Ideas for a New EconomyHow to overcome the dysfunction ? Create your own MEGA network Get a divorce from Google Stop working for Facebook Send your message in a manner thatwill WOW your customers (Your Rules) Go viral! Details to follow 14. 2012: New Ideas for a New EconomyStrategy # 1 Have social media work for you ! Own your community and data base Study your prospects like the CIA Give people a GREAT reason tofriend or connect with you Give and get GREATrecommendations 15. Provide Irrefutable Evidence ! 30 client recommendations50 verifiable case studies on Linkedin# of Keywords 50 40 30 20 100# of Keywords 16. My prospect database 12 LinkedIn Groups24,000 members growing over 1,000 per2500024035 2295021903month. 20755197332000015000 Total Members of Groups10000 Total Connections50685339 43664767500040471332 143816031717 1828 Total Attorney Connections0 Jan-12FebMarch April May 17. 8,000Group Tracking7,0006,000 .5,0004,0003,000 Jan2,000Feb March1,000April May 0 18. 2012: New Ideas for a New EconomyCreate a variety of angles of attacks onprospective clients Constantly market to your prospects but change your pitches Create irresistible offers (see LinkedIn) Create Info-offers Give proof(that would hold upin court) Never chase, be willing to say NO 19. 2012: New Ideas for a2012: New Ideas for a New Economy Strategy # 2Make the TECHY investment in YOU! Time & Tools Energy NEVER STOP Creativity LEARNING Humility Your uniquepersonality 20. 2012: New Ideas for a New EconomyStrategy # 3 Learn the NEW, NEW media Indesign ipad magazines Gear up for a huge and consistent e-mail campaign Provide an awesome visual product Goal: Go viral 21. 2012: New Ideas for a New EconomyLearn the NEW, NEW, NEW mediaOwn a TV ChannelTools: YouTube Camtasia Studios Digital camera USB Microphone 22. 2012: New Ideas for a New EconomyLearn the NEW, NEW, NEW mediaOwn a Radio ShowTools: Podomatic.com Voice Recorder USB Microphone Audacity & levelator 23. 2012: New Ideas for a New EconomyLearn the NEW, NEW, NEW mediaOwn a MagazineTools: InDesign / Templates Adobe Creative Suite Istockphoto.com Ipad Meetup Groups 24. 2012: New Ideas for a New EconomyWhat to do with your media empire?Share contentRepurpose content YourAdvertise yourselfWebsiteGive candy to friendsBe DifferentRinse, repeat & flushHire plumbers 25. Build a Niche Mega List IrresistibleOffer Proof of Success New MediaDelivery Profitable Transactions 26. If you get stuck hire me 2012: New Ideas for aNew Economy Brian FrenchBrian@FloridaWebsiteMarketing.com