@billswallow

Localization planning and the content strategy of things

Bill SwallowScriptorium Publishing Flickr: JD Hancock

@billswallow

About the presenter

❖ Bill Swallow❖ Technical Consultant,

Scriptorium❖ Content strategy

analysis, implementation, localization

@billswallow

Content strategy

Flickr: ºNit Soto

The planning for and governance of the content

lifecycle.

@billswallow

The Internet of Things

Flickr: avrene

Connecting devices and software to

provide greater value.

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The content strategy of thingsThe planning for and

governance of connected content to provide greater value.

Flickr: Cast a Line

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Planning is essential

Flickr: pierret_christian

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Hierarchy of content needs

Intelligent

Connected

Appropriate

Accurate

Available

@billswallow

Hierarchy of content needs

Intelligent

Connected

Appropriate

Accurate

Available

Minimally viable

@billswallow

Hierarchy of content needs

Intelligent

Connected

Appropriate

Accurate

Available

Supports the Internet of Things

@billswallow

Intelligent content

Flickr: Markus Grossalber

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Intelligent content❖ Structurally rich❖ Semantically rich❖ Reusable❖ Reconfigurable❖ Adaptable

@billswallow

Model: SNOMED CT❖ Semantically rich

controlled clinical vocabulary

❖ Concepts include terms, synonyms and translations

❖ Specific, accurate, and relevant

Flickr: phalinn

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SNOMED CT

Conceptunique ID

Descriptions• Fully Specified Name (FSN)• synonyms

1 preferred # acceptable

Relationships• “is a” relationship• attribute relationship

>=1 “is a” # attributes

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Internet of things

Conceptunique ID

System 1Descriptions

Relationships

System 2Descriptions

Relationships

HumanDescriptions

Relationships

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Content delivery today

wikimedia: Jan Pruchawikimedia: Zzubnik

wikimedia: Justinhu12wikimedia: Frmorrison

wikimedia: Frmorrison

wikimedia: Samsung Belgiumwikimedia: Pebble Technology

wikimedia: Johannes Jansson/norden.org

@billswallow

Separation of form and content

Contentsemantically tagged

Printstyles

postscript instruction

Otherstyles

markup

Tabletstyles

tablet css

Webstyles

web css

Mobilestyles

mobile css

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One size does not fit all

Flickr: sfllaw

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Basic content model

ContentID: 00001

Name

Short Name

Function

Meaning

Description

How to use

Related Information

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Governance

Flickr: steakpinball

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Planning your strategy

Flickr: Brian ⚓ Hillegas

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Begin at the end

Flickr: Andrew_D_Hurley

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One source, multiple outputs

Flickr: HJ Media Studios

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Make the connections

Flickr: You As A Machine

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Strategy governance

Flickr: You As A Machine

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The value of connectivity

@sarahokeefe

Questions?