LocaModa Corporate Deck

Copyright © 2009 LocaModa Inc.

Why broadcast when you can engage?

CEO: Stephen Randall MOBILE: +1 781 888 1417

EMAIL: [email protected] TWITTER: stephenrandall


LOCAMODA TURNS SCREENS THAT PEOPLE NORMALLY IGNORE INTO SCREENS THAT THEY CAN’T RESIST

WEBSITES & SOCIAL NETWORKS TV BARS

PUBLIC SPACES CAFES & RESTAURANTS CONCERTS & EVENTS



Why broadcast when you can engage?!

LocaModa turns screens that people normally ignore, into screens they canʼt resist."By connecting digital networks with social media and mobile messaging, we enable over 100,000,000 people in thousands of venues, high-traffic public spaces, at events and on websites to interact with their environments - and brands - in ways never before possible. "Our cross-channel platform combines the reach of television with the interactivity and measurability of the Web. "LocaModa is a privately held company headquartered in Cambridge, MA.!

ABOUT LOCAMODA 10,000 Bars 2,000 Café & QSRs Popular Public Spaces Major Events


10,000 Bars 2,000 Café & QSRs Popular Public Spaces Major Events

LOCAMODA’S CROSS CHANNEL SCALE

Average traffic in Cafes and QSRs is 400 visitors per day, aged 18-38. LocaModaʼs existing partners serve 2,000 café and QSR venues."

Average traffic in Bars is 200 visitors per day, aged 21-38. LocaModaʼs existing partners serve over 10,000 bar venues."

Times Sq attracts 1.5 million impressions every day. LocaModaʼs platform runs on two of the most famous screens in Times Square (Clear Channel and Viacom). We also serve the largest digital screen in Las Vegas."

LocaModa enabled events reach around 10,000 people a day (e.g. Demi Lovato and David Archuleta US Summer ʻ09 Tour). Events also connect screens to social networks on-line."

12,000 VENUES 100 MILLION PEOPLE

3 BILLION IMPS/MONTH


NETWORKS

CUSTOMERS!

MEDIA & AD AGENCIES

BRANDS


PLATFORM Pr

esen

tation

La

yer

Media (Amazon S3)

App

licat

ion

Laye

r M

essa

ging

Ser

vice

s D

ata

Websites Social Networks

Web Audiences

Feeds SMS

Gateway Message Index

(SOLR)

Flash Apps Web Apps (HTML)

Out-of-Home Audiences

Broadcast Audiences

Place-Based Networks

Broadcast Networks

Admin & Moderation

Dis

trib

utio

n

App Services (Java)

Web App Frameworks

(Rails)

Feed Services (Java)

Name Services (Java)

Moderation Services (Java)

Data Tracker (Java)

App Messages

Venues, Devices

History

Users

App Templates

App Model (mysql)

Network Operator &

CMS Software

Inte

ract

ion


COMPANY OVERVIEW!Founded by leading global mobile & Internet executives "• Based near MIT in Cambridge, MA, with 16 FTE currently"• Venture backed by Dace Ventures"• 14 Employees"

Steve King Steve An

Leadership Team!Stephen Randall – CEO !•  Founder/EVP Symbian, President Psion Software,

Founder Eden Group"Bill Nast - VP Business Development !•  President Portola Tech, Della Famina McNamee"Steve King - VP Sales!•  Dotomi, Facebook, Monster Worldwide"Steve An – CTO !•  Prodigy, BBN, Wellfleet/Bay Networks"


LOCAMODA MADE SIMPLE…

PEOPLE IN VENUES!

DIGITAL OUT-OF-HOME NETWORKED SCREEN!

FEET!

MILES!

PEOPLE ON-LINE - FOLLOWERS,

FANS, ETC!

LOCAMODA’S PLACE-BASED SOCIAL MEDIA PLATFORM EXTENDS THE RANGE OF

DIGITAL OUT-OF-HOME MEDIA FROM FEET…! …TO MILES!!


PEOPLE IN VENUES!


FEET!

MILES!


FANS, ETC!

BENEFIT TO DIGITAL OUT OF HOME NETWORKS...

WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE MARKETABLE TO ADVERTISERS BY MAKING THEM

MEASURABLE & INTERACTIVE & EXTENDING THEIR REACH !


PEOPLE IN VENUES!


FEET!

MILES!


FANS, ETC!

BENEFIT TO DIGITAL OUT OF HOME NETWORKS...

OUR CROSS CHANNEL SCALE IS MORE ATTRACTIVE TO ADVERTISERS. AND THAT TRANSLATES INTO MORE

REVENUE TO OUR PARTNERS.!

WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE MARKETABLE TO ADVERTISERS BY MAKING THEM

MEASURABLE & INTERACTIVE & EXTENDING THEIR REACH !


PEOPLE IN VENUES!


FEET!

MILES!


FANS, ETC!

BENEFIT TO ADVERTISERS... WE ENABLE A S*** LOAD OF SCREENS!

OVER 12,000 DOOH VENUES, MOBILE PHONES, WEBSITES & SOCIAL

NETWORKS. !


PEOPLE IN VENUES!


FEET!

MILES!


FANS, ETC!

WE ENABLE A S*** LOAD OF SCREENS! OVER 12,000 DOOH VENUES, MOBILE

PHONES, WEBSITES & SOCIAL NETWORKS. !

THESE SCREENS REACH A S*** LOAD OF PEOPLE!!100 MILLION PEOPLE &!

3 BILLION IMPRESSIONS EVERY MONTH.!

BENEFIT TO ADVERTISERS...


PEOPLE IN VENUES!


FEET!

MILES!


FANS, ETC!

WE MAKE IT EASIER & MORE VALUABLE TO ATTRACT, ENGAGE & INFORM

CUSTOMERS/AUDIENCES IN VENUES!

BENEFIT TO VENUES...


BENEFIT TO VENUES...

PEOPLE IN VENUES!


FEET!

MILES!


FANS, ETC!

AND WE EXTEND VENUE MARKETING TO ON-LINE FANS

& FOLLOWERS!

WE MAKE IT EASIER & MORE VALUABLE TO ATTRACT, ENGAGE & INFORM

CUSTOMERS/AUDIENCES IN VENUES!

Technology

LocaModa Corporate Deck