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LOCATION PAGE
What’s a location page?
• Setup for Local SEO
• Doctor with one or multiple locations
• Tailor-made to highlight doctor
IDEAL LOCATION PAGE LAYOUT
We used this website for guidance:
Small Business Coach Local Page
Basic components:
• Logos• Testimonials• Cred builders• Photos • Contact Form• Map
GOALS OF PAGE
• Help doctor rank locally
• Landing page optimized for conversions
• Highlight doctor and practice
• Still in Testing phase
CORE PAGE LAYOUT
Key Points for Core Pages
• Marriage of Design and SEO
• Look good and convert
• Uncluttered
• User friendly
CASE STUDY: SHAPIRO
Nicole and I optimized this page (using Optimizely) and saw immediate results:
Stretch Marks
Current Stats:
July 26, 2013 to August 25, 2013
WHY THIS MATTERS?
• Conversions heavily based on layout
• Need to engage user
• Photos and heading are key
• Too much text overwhelms