LogicClassroom: Strengthen You Social Media Presence with Google Plus

STRENGTHEN YOUR SOCIAL MEDIA PRESENCE WITH GOOGLE+

Presented by:Yen LeCommunity Management AssociateBoston Logic Technology Partners, Inc

T: 617.266.9166www.bostonlogic.com

AGENDA

• More active users and higher engagement• Highly correlated with SEO benefits

Importance of Google+

• Build both personal and company pages

Optimize Google+ Page

• Build credibility• Build links

How to Use Google+ to Leverage SEO


GOOGLE+ IS THE FASTEST GROWING SOCIAL MEDIA CHANNEL

343 million active users on Google+ 2nd most used social media channel after Facebook Not many people contributing—get your content noticed

Source: TechHive


GOOGLE+ IS HIGHLY CORRELATED WITH SEARCH RANKINGS

Google+ posts have SEO

benefits

Posts are crawled almost

immediately

Same characteristic

s of blog postings

Re-shared posts act as internal links

Source: Moz.com


OPTIMIZE YOUR GOOGLE+ PAGE

Create a Personal Page

Write a Bio

Include Visuals

Ask Contacts to Join Your “Circle”

Post Content Regularly

You must create a personal Google+ account to build a company page

Your personal page will help you brand yourself


DEVELOP YOUR BRAND AND ENGAGE YOUR CLIENTS WITH A COMPANY PAGE

Fill out as much information about your company as possible

Be sure to include a cover photo and your company logo

You can find a guide with setup instructions here

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/+/business/assets/getstarted_guide.pdf


HOW TO POSITIVELY IMPACT SEO

Make sure your page and posts are public

Link all relevant

profiles to Google+

About page

Post new content regularly

Add authorship

to your posts

Get more people to

add you to their circles


WITH TIME, YOUR PAGE WILL GAIN TRACTION

QUESTIONS???

www.BostonLogic.com/blog

Yen [email protected] 617.266.9166

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