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Lou Mongello's presentation slides from the Florida Blogger & Social Media Conference.
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Using Offline Interactions to Increase Online Engagement
One Question
(sort of)
WHY? • Share Passion?• Broadcast Message?• Make Money?
Who is Lou Mongello...
and why am I listening to him?
How I Got Started
Why Go Offline?
TextTO
From Online to Offline
Engage Your Audience
Fans = Friends = Loyalty = Evangelists
Pursue Your Passionand Find Your Audience
“The size of your audience doesn’t matter... What's important is that your audience is listening"
-Randy Pausch
Be Everywhere
Why Should YouBe Offline?
Always Been Social
Belong.
How Go Offline
Types
Before Your Event
Use Online toolsto create
Offline behavior
During Your Event
After Your Event
Is it Worth It?
Turn Relationshipsinto Revenue
Monetize Your Audience
Content Donations Products
Sponsors
• Everywhere• Consistent• Connected• Authentic• Yourself!
BE
