Loyalty programs textcher august 2011

[email protected] | www.textcher.com| (347) 559-7480

You Just Ran a Daily Deal or Special – Now What?

Proven Strategies for Retaining Your New Customers & Growing Your Business.

*textcher is not affiliated with the above companies.

*textcher is not affiliated with the above referenced companies.


Source: Rice University Study, September 2011 and Internal Textcher Survey*Results may vary significantly for various businesses.

Fact: It costs 5X more to get a new customer than it does to get an existing customer to return.


Proven Strategies for Retaining

Your New Customers viaLoyalty Programs



Send it via emailor SMS

Let Your New Customers Share Their Bounceback Offers With Their Friends.


Drives Loyalty and Word of MouthTips◦ Charge for the Card◦ Limit the Quantity to Breed

Exclusivity ◦ Offer real value:

“First drink always free @ priority admission”

“1 Free Appetizer or Drink With An Entrée Every Time”



Punch Card POS Based System Mobile Loyalty

Encourages loyalty but limited tracking capability to evaluateProgram effectiveness, Limited development of direct relationship. Unclear ROI.

POS Systems often have powerful CRM applications, but challenging to administer, require training and work by merchant to maintain.

Encourages social sharing and drives traffic. Allows direct relationship between business and customer.

“Text In, Leave Email or Follow Us To Win a Free Meal For Your Office AND Get Exclusive Offers Directly From Us.”


Social Sharing is powerful. Limited Time Offer is Key. Sell Extra Inventory or Fill Seats on Slow Nights.


Join incentives are important.

(Get a free drink when you join)

Make it worthwhile. Generates Word of Mouth and Sharing.

CAUTION: Make your communications compelling or your customers will be annoyed by them. Limit frequency.


FACT: Nobody will come alone on their Birthday and people spend money when they celebrate.



Have your customers “Like” you

Have your customers Follow you

Stay in touch directly SMS and Email

Compelling Content + Consistency + Interaction + Engagement = Success

Customer Service Matters. After a Customer Returns 3X, they are much

more likely to become a long term customer.


Get in Touch and Sign Up Right Now For Your Loyalty Program Today!

Website: www.textcher.com/businessEmail: [email protected]: (347) 559-7480Contact: Paul Jones


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Loyalty programs textcher august 2011