Presented by

V.Chaitanya

09131A1266

E-Commerce in Mobile Computing

1

Outline

Introduction History Overview Services and Applications Advantages Disadvantages Conclusion References

2

Introduction What is Commerce

Commerce is a division of trade or production which

deals with the exchange of goods and services from

producer to final consumer.

It comprises the trading of economic value such as

goods, services, information, or money between two or

more entities.

3

Contd..

What is E-Commerce

Commonly known as Electronic Marketing.

It consist of buying and selling goods and services

over an electronic system such as the internet .

E-Commerce is the purchasing, selling and

exchanging goods and services over computer

networks (internet) through which transaction or

terms of sale are performed Electronically. 4

Contd..

Mobile Commerce:

Mobile Commerce is also known as M-Commerce.

M-Commerce is the buying and selling of goods and

services through wireless handheld devices.

M-Commerce is the process of paying for services using a

mobile phone or personal organizer.

5

HistoryMobile Commerce Services were first delivered in

1997, when the first two mobile-phone enabled Coca

Cola vending machines were installed in the Helsinki

area in Finland.

The M-Commerce server developed in late 1997 by

Kevin Duffey at Logica.

Since the launch of the iPhone, mobile Commerce has

moved away from SMS systems and into actual

applications.6

OverviewM-Commerce is the ability to conduct Commerce using a

mobile device such as:

1. Mobile Phone

2. Personal Digital Assistant(PDA)

3. Smart Phone

7

Contd..Mobile Commerce from the Customer‘ s point of view

The customer wants to access information, goods and

services any time and in any place on his mobile device.

He can use his mobile device to purchase tickets for

events or public transport, pay for parking, download

content and even order books and CDs.

He should be offered appropriate payment methods.

8

Contd..Mobile Commerce from the Provider`s point of view

The future development of the mobile telecommunication

sector is heading more and more towards value-added

services. Analysts forecast that soon half of mobile

operators‘ revenue will be earned through mobile

Commerce.

Innovative service scenarios will be needed that meet the

customer‘s expectations and business models that satisfy

all partners involved.9

Services and Applications

Mobile ticketing

Mobile Money Transfer

Content purchase and delivery

Information services

Mobile banking

Mobile Browsing

Mobile Purchase

Mobile marketing and advertising10

Mobile Ticketing Mobile Ticketing is the process where the customers

can order, pay for, obtain and validate tickets from

any location and at any time using Mobile phones .

Tickets can be booked and cancelled on the mobile

device with the help of simple application downloads.

Delivery of tickets to mobile phones can be done in

the form of a SMS or by a MMS.

11

Contd..Mobile Tickets can be purchased in a variety of ways including online, via text messaging or in a secure mobile application.Mobile Ticketing is used in many applications like:

1. Airline ticketing

2. Cinema ticketing

3. Railway & Bus ticketing

4. Concert/Event ticketing

5. Consumer voucher distribution12

Benefits to the ticket buyer

Instant delivery of mobile tickets at the time of

purchase.

Individual mobile tickets can be forwarded to a friend.

Quicker entry with no waiting in lines.

Benefits to the Event organizer

Reduced will call lines and staffing.

Guaranteed security, only one entry per barcode.

Event is 'greener' with reduced paper waste.13

Mobile Money Transfer

Mobile Money Transfer refers to payment services

which are performed by using a mobile phone.

By using this service we can transfer money from one

person to other by using a mobile phone.

Ex: ICICI bank has started IMPS - Interbank Mobile

Payment Service. It is an interbank electronic instant

mobile money transfer service through mobile phones.14

15

Content purchase and delivery

Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones.

The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.

16

Information servicesA wide variety of information services can be

delivered to mobile phone users in much the same way

as it is delivered to PCs. These services include:

News

Stock quotes

Sports scores

Traffic reporting

17

Mobile banking

Banks and other financial institutions use mobile

Commerce to allow their customers to access

account information and make transactions, such as

purchasing stocks, remitting money, receive

notifications, transfer money to other banks.18

Contd..

Mobile Banking Services are:

1. Mini-statements and checking of account history

2. Checking the balance

3. Recent transactions

4. PIN provision, Change of PIN and reminder over

the Internet

5. Cash-in, cash-out transactions on an ATM

19

Location-based services

The location of the mobile phone user is an important

piece of information used during Mobile Commerce or

M-Commerce transactions.

Knowing the location of the user allows for location-

based services such as:

1. Local discount offers

2. Tracking and monitoring of people

20

Contd..

21

Mobile purchaseSome merchants provide mobile websites that are

customized for the smaller screen and limited user interface of a mobile device.

22

Mobile Marketing and Advertising

Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view.

Corporations are now using M-Commerce to expand everything from services to marketing and advertisement.23

Types of M-marketing and advertising:• Mobile Web Poster • SMS advertising • MMS advertising • Mobile games • Mobile videos• Audio Advertisements

24

Mobile vouchers, coupons and loyalty cards

The voucher, coupon, or loyalty card is represented by

a virtual token that is sent to the mobile phone.

Presenting a mobile phone with one of these tokens at

the point of sale allows the customer to receive the

same benefits as another customer who has a loyalty

card or other paper coupon/voucher.

25

Contd..

26

Payment MethodsConsumers can use many forms of payment in

mobile Commerce. They are:

1. Premium Rate Telephone Numbers

2. Direct Mobile Billing

3. Macro payment and Micro payment Services

4. Mobile Wallet

27

Premium Rate Telephone Numbers

Premium-rate telephone numbers are telephone

numbers for telephone calls during which certain

services are provided, and for which prices higher than

normal are charged.

Unlike a normal call, part of the call charge is paid to

the service provider, thus enabling businesses to be

funded via the calls.

These telephone numbers are easily distinguished with

other numbers.28

Contd..

The services that use Premium Rate Numbers are:

• Directory Enquiries

• Weather Forecasts

• Competition and Voting

29

Direct Mobile Billing

Direct mobile billing, also called direct to bill, is a

method of paying for merchandise by charging the

purchase to a mobile phone account.

At the time of checkout, the customer selects the

mobile billing option on a smart phone and follows a

two-factor authentication procedure.

30

Saturday, April 8, 2023GVPCE(A)

Contd..

31

After the authentication, which usually involves

a PIN(personal identification number) and one-

time password, the consumer's mobile account is

charged for the amount of the purchase, plus applicable

taxes and, in some cases, a processing fee. 

Direct mobile billing does not require any previous

registration, and it does not involve any other sources

of funding such as credit cards or bank accounts.

Macro and Micro Payment Services

Macro payments:

This kind of payments is used by traditional electronic

Commerce and they usually involve amounts more

than US $10.00.

Payments by credit cards are the most common

method for Macro payments.

32

Contd..

33

Micro PaymentsThese usually involve amounts less than US $10.00,

which are too small to be economically processed

by credit cards.

The amounts are usually charged to user’s phone

bills.

34

Contd..

35

Mobile WalletsA mobile wallet based payment strategy deals with

how, where and when the payments can be accepted and processed using the user’s wallet accounts.

A mobile wallet payment option includes the following:

• Prepaid – Here the users top up their mobile wallet accounts upfront and such mobile wallet accounts are used to make the payments in context of the mobile sales transactions.

36

Saturday, April 8, 2023GVPCE(A)

Contd..

37

• Post-paid – In this case, a user’s mobile wallet account is linked to his or her carrier billing account. The mobile sales transactions are paid with the user’s mobile wallet account, which in turn is charged to the associated mobile billing account that is usually paid on a monthly or quarterly basis.

• Card linked mobile wallets – In this mobile wallet strategy, the mobile wallet accounts are linked to user’s debit or credit cards. In a mobile sales transaction, with card linked mobile wallet payment, the final payment is made from the wallet account that is linked to user’s cards.

AdvantagesAdvantages of M-Commerce are:

• Portability

• Instant connectivity

• Mobility

• Personalization

• Localization

38

Disadvantages Small screens of most devices still limit types of file

and data transfer (i.e. streaming videos, etc.)

Use of graphics limited

User interface is often difficult to learn how to use

Speed

Limited storage capacity of devices

39

Conclusion

The core of M-Commerce is the use of a

terminal(telephone, PDA, PC device) and public

mobile network to access information and conduct

transactions that result in the transfer of value in

exchange of information, services or goods. Mobile

commerce refers to any transaction with monetary

value that is conducted via a mobile

communications network. 40

Referenceshttp://en.wikipedia.org/wiki/Mobile_Commerce

http://en.wikipedia.org/wiki/Mobile_web

http://en.wikipedia.org/wiki/Mobile_payment

http://en.wikipedia.org/wiki/Micropayment

http://en.wikipedia.org/wiki/Mobile_Commerce

41

Thank You So Much

42