Mobile Commerce Made Easy™

• In 2010 the US had 60M smart phones. Projected growth to 110M in 2015• 54% of all phones purchased are now smart phones (April 2011)

• InMobi predicts U.S. mobile shopping sales volume will reach $9 billion in 2011. Compared with 2010, when sales topped out at $2.4 billion.

• 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer

• 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones

• 38% made a purchase on their phones

Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report. March 2011“The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, Dec 2010.

Mobile Commerce is Exploding

“Mobile Internet Will Soon Overtake Fixed Internet”

Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010

ECommerce ≠ MCommerce

Hot Topics (web) Hot Topics (IPhone)

Not Mobilized

Will Hot Topics succeed in mobile?

Could Hot Topic’s current mobile experience hurt

their brand?

Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding the Ipad, are under 0.40%. Houston, we have a problem…

…Anonymous mShopper client on why they decided to go mobile, Q4, 2010

Existing Websites Do Not Convert on Mobile Devices

Variab leY our W e bsite Traffi cAvg % of Traffi c that is M obile N O WY our Site 's Conve rsion RateAvg. W e b O rde r Size

1 2 0 ,0 0 0$

Com m e ntsUse d ro p d o wn to select yo u r site's a p p ro x im a te m o n th ly tra ffi c

1 ,4 4 0 ,0 0 0$

Use d ro p d o wn to select yo u r site's a vera g e o rd er size

2.50%200.00$

Use d ro p d o wn to select yo u r site's a p p ro x im a te co n versio n ra te

How m uch m one y am I losing e ve ry Y EAR?

Workshe e t: What Is T he O pportunity C ost of N ot Launching an mStore ?

How m uch m one y am I losing e ve ry m onth?

Assum e d V alue800,000

3.00% Gl o b a l a vera ge i s 1 1 %. Th i s grew b y 3 2 % i n l a s t 6 m o n th s (Us e yo u r s i te a n a l yti c s to i n p u t yo u r s i te's d a ta

Find out how much revenue your company is missing using our mCalculator

A quick tour of our mStores(Then, a live demo!)

Home PageCustomizable layout (modules & themes)

Auto-scrolling hot deals carousel

Popular categories & brands (automatic/select)

GetFirstDibs™ sign-up form

Another homepage layout choice

Search EngineAutonomous search for mobile behavior

SOLR search engine customizable for your

products

Shopper-friendly search results presentation

Easily sort and filter results, gallery display

Search box on every page

Product DetailsScrolling product image gallery (up to 10)

Automatic sales-price formatting

Easy size and color selection

Shipping cost calculator (increases conversions)

Easy-to-use tabbed display of product fields

Scrolling carousel of related products

Add-to-Wish-List feature

Product Reviews if available

Shopping CartUser-friendly shopping cart with unlimited items

Shipping cost calculator by zip code

Three popular alternative payment options in

addition to all major Credit Cards

Cart abandonment SMS reminders

CheckoutStreamlined 3-step checkout

Integration with current customer database

Three order-processing options:1. Shopping Cart API2. Live-Order Queue3. PCI-compliant Business Processing Center

GetFirstDibs™mShopper’s patent-pending, consumer outreach exclusive text-messaging platform

Build mobile database and send text alerts

Powerful for direct response & branding

Analytics measure key ROI metrics

mStore DashboardBuild and manage entire mStore

Customize mStore designs and layoutMerchandise & promote mStoreBuild mobile database and send text alerts

Easy integration with current Linkshare feed

mShopper & 3rd-party analytics

Let’s see an mStore being built…

mShopper sends order via API to your e-commerce site(uses cXML, can customize for how you want it, takes a few days’ IT time)

mShopper sends order to live-order queue for pick-up/entry(your staff notified order is ready , gets info via email/web server, enters manually)

mShopper’s Business Processing Center enters order into e-commerce site(PCI-compliant Business center enters order immediately)

1

2

3

Order Processing Made Easy(Choose what works for you)

Pricing Made Easy(We make money when you are successful in mobile commerce)

Monthly Licensing$99-$499-$999

based on web traffic

Performance-Based

Per-Transaction Fee>5% or published affiliate rate

Text

Messaging$.01-.015/msg (Wow!)

We are your mobile business partnernot just a technology partner

Manage your entire mobile commerce effort from one

page!

Manage your entire mobile commerce effort from one

page!

Homepage Product Page Product Detail Check Out

Customizable Homepage Product Images & Reviews

Shopping Cart

GetFirstDibs™Driving Traffic, Sales and ROI

GetFirstDibsTM Sign-Up

GetFirstDibs™ Driving Traffic to Your mStore™

Mobile Sign-Ups

Text alerts to product pages

Email to Database

Links to web sign-up form

Social / Viral Media

Links to web

sign-up form

Auto-redirect for mobile viewers

Form embedded on site

YourStore.com

3 Branded Mobile Apps in App Stores

(iPhone, BB, Droid)

Keyword Drivers in

Print/ RadioText XYZ to 1234

Bounce-back text

linkPaid Search

Links to web sign-up

form

Mobile Search (Paid)

Mobile Search(Organic)

Mobile Banner Ads

mShopper provides tools in red boxes

Review all of your GFD analytics by opt-ins, alerts

sent, transactions, sales amounts, time frame and most importantly we even

calculate your ROI.

Review all of your GFD analytics by opt-ins, alerts

sent, transactions, sales amounts, time frame and most importantly we even

calculate your ROI.

Select Client Logos

Take the Next Step Go Mobile Now!

Make your datafeed available to mShopper. We’ll build your mStore! Get your first month’s

licensing fee for free!

Go Mobile Now!

Kathryn Wardell -VP Merchant Sales & Services - kathryn@mshopper.com) 720 279 8028

David Gould -CEO/Founder david@mshopper.com

www.MobileCommerceMadeEasy.com

Contact us to get your first month free!

Follow us on Twitter at: mCommerceMadeEZ

Thanks!

mShopper : The Complete Mobile Solution

Mobile Technology Enablement + Mobile Marketing Toolset

SaaS, web hosted application

Go live in minutes and start converting mobile sales right away

No IT or budget needed

Works on all major smart phones

Powered by Merchant’s Datafeed

Complete mobile marketing toolset on platform

mShopper’s Mobile Commerce Platform

mStore™: Design and launch a customized, feature rich mobile store with instant shopping functionality in as little as two hours. You’re in the driver’s seat

Built-In Merchandising: Self-service merchandising tools let you promote featured products and special offers

Custom Configurable SOLR Search: Autonomous mobile search engine technology customized for each merchant’s unique audience

GetFirstDibs™: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers

Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your mStore. Grow your mCommerce with our Paid Search Program

Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing and maximize your ROI