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How cellular machines will overtake people Martin Gutberlet +49 (0) 172 2804475

M2M Scenario

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M2M Scenario key note presentation from M2M Summit 2013, Dusseldorf/Germany

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Page 1: M2M Scenario

How cellular machines will overtake people

Martin Gutberlet

+49 (0) 172 2804475

Page 2: M2M Scenario

Internet of Things - A smart connected and fully managed world

Page 3: M2M Scenario

A multi-billion EUR market but why doesn‘t it take off?

Page 4: M2M Scenario

The user experience needs to be significantly improved

Page 5: M2M Scenario

Embedded

Security

Simple

Low Cost

Sensor

Integration

Develop simple, secure and low cost M2M devices

Page 6: M2M Scenario

Large growth of M2M SIM Card but

strong ARPU decline

Investments are critically reviewed

Capacity issues in signaling and IP load

Additional investments needed

Focused on connectivity – Bitpipe play

Loose potential revenues & profits

Become the M2M prime by buidling End-To-End partnerships

Page 7: M2M Scenario

Build M2M Value Engineering Teams

Deploy standard APIs into existing IT domains

Provide value driven SLA to enterprises

Value Engineering Teams are key to success for M2M in business

Page 8: M2M Scenario

Design Interaction

Usability

Simplicity is Key

Page 9: M2M Scenario

The Benchmark

Page 10: M2M Scenario

Cellular machines will overtake people

Develop simple and low cost M2M systems

Mobile Operators should become prime for M2M

Build M2M value engineering teams

Page 11: M2M Scenario

How cellular machines will overtake people

Martin Gutberlet

+49 (0) 172 2804475