MAKING COMMERCE

BETTER

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80,000+ Active Stores !

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65M+ Products Sold !

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370+ Employees

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$122M Funding

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$2B+ in Sales Generated !

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1. The Future of Retail 2. Commerce Everywhere

3. Shopify’s Platform Strategy

1. The Future of Retail !

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2. Commerce Everywhere

3. Shopify’s Platform

The Future of Retail

• Truths • Predictions

Online Sales Aren’t King

Sales online are a fraction of the pie. Their influence in the purchase are key.

Return of the Small Business

Small businesses hold a major share of shopping traffic online and offline.

People Want Choice

61% demand an integrated, seamless

experience regardless of channel

81% find it important to choose pick-up or delivery options

regardless of how they pay

If it’s closed, 39% will wait until tomorrow,

36% will buy it online from same place, and 22% will buy it online

based on price elsewhere

There’s less and less a set of preferred methods or patterns.

It’s All Just Commerce

1. Get an Idea

2. Build Prototype

3. Raise Funds

4. Sell Orders

5. Ship Products

Value Chain Democratization

Value

Death of the Department Store

Distribution Experience

Long Live Experiential Retail

2. Commerce Everywhere

1. The Future of Retail

3. Shopify’s Platform

Commerce Everywhere

• Definitions • Opportunities

• Some Examples

Commerce: Activity related to buying and selling

Mobile Commerce: Delivering commerce to the hands of consumers, anywhere they are, using technology

Mobile Payments: Handheld devices used to conduct a transaction otherwise needing old school stuff at a point-of-sale

Opportunities

Value

Distribution Experience

Value

• Promotions & Coupons

• In-Store Research

• Shopping Lists

In-Store Price Comparison

Personalized Promotions

Distribution

• Location-Based Services

• Self-Serve Checkout

• Mobile Payments

Self-Serve Checkout

Places vs Spaces

Experience

• Value-Adds (In-Store & Home)

• Customer Loyalty

• Social Commerce

Value-Added Experiences

Consumer to Consumer

Customer Journey

Find Products

Set Context

Add Value

Close Deal

Get Paid

Merchant Journey

Get an Idea

Build Prototype

Raise Funds

Sell Orders

Ship Products

Manage Staff

Manage Money

Market Products

Track Customers

Support Customers

1. The Future of Retail

2. Commerce Everywhere

3. Shopify’s Platform Strategy

Shopify’s Platform Strategy

• Why Shopify? • Today’s Merchants

• Our Roadmap Ahead

Shopify is a commerce platform for merchants. • Single Product Database

• Online, Offline, & Mobile Stores • Fully Integrated Retail Ecosystem

“Ecommerce is a Bear” by Andy Dunn, Bonobos

• Proprietary Pricing • Proprietary Selection

• Proprietary Experience • Proprietary Merchandise

Sell Online Sell In-Store Sell Everywhere

What’s Next? • Democratization of Commerce

• Convergence of Online & Offline • One Retail Platform to Rule Them All

1. The Future of Retail 2. Commerce Everywhere

3. Shopify’s Platform Strategy

THANK YOU