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LOREM IPSUM DOLOR SIT AMETPRESENTATION TITLE HERE

November 16, 2016

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CROP IMAGE TO GRAY BOX

We’ll answer as many questions as we can after the presentation

ASK QUESTIONS AS WE GO

Slides and recording will be made available shortly after the webinar

Use the “Questions” pane throughout the webinar

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WHAT YOU’LL LEARN● Why WordPress? Why Shopify? Why together?● Adding content or commerce to your business and brand

● Use cases

1. Using Shopify Buy Button on your WordPress site

2. Using WordPress to complement your Shopify store● How to streamline admin and reduce cost

● Q&A

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Content MarketingShopify

Corey Ferreira

● Passionate entrepreneur, business school graduate

● Entrepreneur since 2008 before joining Shopify in 2015

Director, Marketing OperationsWP Engine

Chris Long

● Experienced ecommerce operations and technology marketer

● St. Louis Cardinals fan● Space Camp graduate

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Why Shopify? Why WordPress? Why Together?

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• Leading SaaS ecommerce platform

• 325,000 active stores• $24 billion customer annual sales

• 1,400+ apps available• Hundreds of ecommerce built themes

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• 26% of the web runs on WordPress

• Largest open source platform on the internet

• 47k+ plugins available• Largest open source developer community in the world

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● Best-in-class CMS + best-in-class shopping cart and inventory management

● Seamless user experience between brand and shopping

● Two secure platforms to protect your business and brand

● Easily administrate your digital assets in one place

● High performance + low Total Cost of Ownership = greater profit

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Adding Content to Differentiate Your Brand

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● Blogging increases your search engine footprint

● Lower acquisition cost

● Provide relevant quality content

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Search Engines Brand Story & Identification

Information

● Identify your niche and own it

● Give people a reason to feel connected with your brand

● Opportunity to introduce new products & collections

● Be a resource

● Optimize for long tail search.

● Nurture relationships and become a trusted brand

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Adding Ecommerce to Increase Revenues

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● Take your offline business online and go direct to consumer

● Monetize your audience, loyal following, and traffic to your WordPress website

● Sell physical (or digital) products versus the traditional monetization methods such as advertising and affiliate marketing

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Make More Revenue Increase Brand Loyalty Increase Brand Awareness

● Provide loyal followers and fans a way to support you directly

● Build a loyalty program and collect customer data in your CRM

● Branded items can help create more brand awareness around your website

● Ex: If you’re a restaurant: BBQ sauce, T-shirts, hats, aprons, etc. could help you get noticed and acquire new customers to your physical storefront

● Allows you to build a brand through merchandising

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The Shopify Buy Button - What is it?

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● Add products to any site or blog

● Quickly and easily adds ecommerce functionality to your site

● Utilize the Shopify payments functionality

● Utilize the Shopify analytics functionality

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Adding Shopify Buy Button to WordPress

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• Extremely easy setup

• No coding experience needed to add products

• Quickly add product names, descriptions, prices, and images

1)Add Products in Your Shopify Store

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• Add “Buy Button” to your sales channels in the Shopify admin

• Pick your product or collection to highlight

• Customize looks and functionality of buy button

2) Customize Your Buy Button

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• When you’re satisfied with your customization, just click on “Generate code” top right

• Copy the code

3) Generate and Copy Your Embed Code

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• Open up your WordPress site admin, and navigate to the desired page by following the “Pages” menu item on the left

4) Navigate to Desired Page in WordPress Admin

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• Embed the Shopify provided code into your desired page or blog post, along with your regular content

5) Embed into Page or Post

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1. BBQ restaurant wants to begin selling sauces and t-shirts on their site. They embed the Shopify Buy Button on their informational WordPress site.

2.An online fashion and apparel brand wants to embed ecommerce functionality into their digital lookbook.

3.An online jewelry brand, built on Shopify, wants to highlight their new bridal collection. They write a blog post in their WordPress blog, and use the Buy Button functionality to increase conversion and user experience.

4.A local bike shop writes a WordPress blog post about an upcoming charity race. They highlight team t-shirts for purchase, utilizing the Shopify Buy Button.

Ideas You Can Use

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Example - Contour.com

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Example - SynchroGenesis.com

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How to Streamline Admin + Reduce Cost

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1. Keep a single storefront, and a separate blog using a subdomain or subdirectory

2.For WordPress sites, use a managed platform (such as WP Engine)a.Automatic security and core updatesb.24/7 supportc.Improved page load speedsd.Built in page performance analytics

Administration Tips

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3.Use Shopify Buy Button to sell on your website and social channels. a.Shopify paymentsb.Shopify product catalog c.Shopify analytics

Administration Tips (cont’d)

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Slides and recording will be made available shortly after the webinar

QUESTIONS AND ANSWERS

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RESOURCES

ADD ECOMMERCE TO YOUR WP ENGINE ACCOUNT IN MINUTES

50 WAYS TO MAKE YOUR FIRST SALE

WP ENGINE ECOMMERCE SOLUTIONS

WHY WORDPRESS IS FOR ECOMMERCE

ECOMMERCE KPIS: SEVEN WAYS TO MEASURE SCALABILITY AND SUCCESS

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HELP US IMPROVE

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THANK YOU#wpewebinar

@wpengine@shopify