Upload
cvexler
View
83
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
MARIA GAMB
SOCIAL MEDIA STRATEGY
Currently: Maria Gamb page is very difficult to find
I think that using a page instead of a profile will create more traffic, we can work on cleaning this up, what you want it to look like, and how to streamline your content onto Facebook and Twitter together
Wordpress
If you haven’t already you should set up WordPress sharing you should do that to make it easier to share your content, putting your posts on LinkedIn would be useful as well
Sprout Social
Cons: only uses Facebook, Twitter, and LinkedIn
Pros: easier bulk scheduling, easy to view analytics, can add team members so if you want someone else working on this you can add them to manage content and create tasks
HootSuite
SlideShare: SlideShare app allows you to share content you’ve created from the slideshare site
SlideShare could be a great tool not only to supplement your blog posts but also as more content for Facebook and Twitter pages
Might also be easier for you to create outlines of blog posts than to write them and use SlideShare
HootSuite Apps
WordPress SlideShare
Google Alerts
We can set up Google alerts for you using certain keywords so that you get content from the sites you want, about your topics only
Nika Stewart Notes
No conversations on Twitter, broadcasting is more effective
4 types of Tweets 1. Core- your core message, links to blog,
video, interview, message, tip, YOU 2. Aligned voices- other people’s
messages, retweets 3. Toppings- personal flavors are you
funny? Fashion? Etc. pictures, quotes all aligned with branding
Continued
4. Spontaneous- post as they happen 22 times per day is the optimal number of
Tweets- ie the more the better! Posting often gets more followers because it gets your content out there
How to make $ from Twitter 1. Write quality blog posts (check!) 2. Post a compelling Tweet (compels people
to want more information and click your link) 3. Gently guide people to take action!