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Membership Snapshot Report

Membership Snapshot Report Guidance

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This is a presentation used to guide a small group through making data-driven decisions about membership reporting, problems we found thus far and the decisions needed from such a group. Example of work I often prepare to assist me in presenting a complex topic. It is not meant to be understood without a presenter.

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Page 1: Membership Snapshot Report Guidance

Membership Snapshot Report

Page 2: Membership Snapshot Report Guidance

Background & Goals

1. Accurate, consistent and automated reporting of unit counts

2. Management “stamp of approval” for Snapshot report

3. Eliminate redundant center-level reporting

4. Added benefit: “consistent definitions”

Page 3: Membership Snapshot Report Guidance

Decisions we need to make today

• Confirm report selection criteria• Confirm formulas for report columns• Up for Renewal: Count as Active or

Inactive• Cancellations vs Expirations• Define “Changes” (Current modified,

adjusted)

Page 4: Membership Snapshot Report Guidance

Problems with current snapshot

• 19 membership types missing until 10/21/13– 12 Military types– 4 Seasonal types– 3 Prime types

• Use of ABC’s “status” • Use of BI’s “row creation date”• Added static Actual & Budget 10/29/13

Page 5: Membership Snapshot Report Guidance

Data flow ABC to BIABC Branches

• Real Time

ABC Warehouse

• Throughout day• Completes

overnight same day

BI Membership Data Mart

• Updates early AM for previous day

• Time stamps change

Monday 10AM Monday Midnight Tuesday 4AM

Timing example of a data change

Page 6: Membership Snapshot Report Guidance

Basic stages of a member

New Active Inactive

Join Date* Join Date* Join Date*

Membership Type Membership Type Membership Type

Status* Status* Status*

Renewal Date?* Renewal Date?*

Cancel Date?* Reason?

*Generally Controlled by System

Expiration Date

Page 7: Membership Snapshot Report Guidance

Terms (Not Terminations)

Canceled = action taken to end membershipExpired= “scheduled” end of membership– Mostly Financial Assistance eligibility– End of billing period– Seasonal

Note: November draft expirations have been extended through 2/28/14

Page 8: Membership Snapshot Report Guidance

Data changes for members

Page 9: Membership Snapshot Report Guidance

Recommendations

Page 10: Membership Snapshot Report Guidance

Terminations

Criteria RowCrtDtStat = C, E

ExpDtNo StatCat = F, M

ExpDtStat = E

ExpDtStat = C, E

RowCrtDtStat = E

1-Day Count

30 71 1 37 1

Current Recommended

Do we want to see Cancelations separately

???

Page 11: Membership Snapshot Report Guidance

New Joins

Criteria RowCrtDtStat = NCat = F, MBM = Y (fam)

LastJoinDtStat = NCat = F, MBM = Y

LastJoinDtStat = NCat = F, M, BBM = Y

LastJoinDtNo StatCat = F, MBM = Y

LastJoinDtNo StatCat = F, M, BBM = Y

1-Day Count

43 10 10 41 41

Current Recommended

Page 12: Membership Snapshot Report Guidance

Holds

Criteria RowCrtDtStat = HCat = F, MBM = Y (fam)

HoldDtsStat = NCat = F, MBM = Y

HoldDtsStat = NCat = F, M, BBM = Y

HoldDtsNo StatCat = F, MBM = Y

HoldDtsNo StatCat = F, M, BBM = Y

1-Day Count

3 N/A N/A N/A N/A

Current Recommended

Page 13: Membership Snapshot Report Guidance

Modified & Adjusted

Criteria forModified

RowCrtDtStat = MCat = F, MBM = Y (fam)

Remove column.Count as new column: “Changed”

Formula for Adjusted

Calculated based on modified counts, which are wrong

Remove column.Count as new column: “Changed”

Formula for Changed

NewActiveCt – StartActiveCt – (New – (Terms + Holds))51,000 – 50,000 – (500 – (150 + 5)) = 345 1,000 – 500 – 155 = 345

Current Recommended

Page 14: Membership Snapshot Report Guidance

ABC Categories

F Full Annual (Invoiced)M Full Monthly (Draft)L Limited (Program)D DonorG GuestP ProspectR ResidentT TourS Special (Away)B Basic (Branch Only – for Program Pricing)

Page 15: Membership Snapshot Report Guidance

ABC StatusesStatus Description ABC

Considers…Changes when…

A Active Active EOM

N New Active Join (Trans 1)

Z Renewed Active Renew (Trans 2)

R Up for Renewal

Active EOM

M Modified Active Anytime

E Expired Inactive Exp Date reached

C Cancelled Inactive Exp Date reached

I Inactive Inactive After 3 EOM without renewing

H Hold Inactive When Hold Dates entered, but removed byEOM

Y Abeyance Inactive Not used

F Future Inactive Not used

Blank Never a member Inactive Trans 1

Page 16: Membership Snapshot Report Guidance

Membership Snapshot Report (11/13)

Page 17: Membership Snapshot Report Guidance

Modifications Completed• Added all necessary membership types• Added 2012 Actual & 2013 Budgeted • Improved logic to define each criteria (v. 1 of 2)• Redefined “Changes” formula• Identified “At Risk” members (with detail)• Added column definitions in every report• Simplified layout• Automated scheduling

Pending Tasks• Improve BI feed to include hold and cancel dates• Deal with transferred/deleted IDs (~XXX units and growing)• Ongoing exception identification and cleanup• Train users• Schedule daily, weekly and monthly reports