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White Label solution announced by Memonic for Publisher's. It's Reader Retention for the Digital age!!
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memonic
A Publisher‘s Dream: Reader RetentionAn Introduction to Memonic’s White Label
Solution for Publishers Online
Dorian Selz, CEO & Co-Founder
20101130
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Today’s Media Situation
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Today
An industry in transformation
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Required adjustment: Digital realities
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A Digital Must: Reader Attention
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One Aspect: Reader Retention
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Reader Engagement is one link away
Got interesting content? Readers will want to keep it.
So far, it hasn't worked…• Bookmarks expire• Print-outs are tedious and environmentally un-friendly• Copy/Pasting is as annoying as it is exhausting
There's a better way.• Let your reader build their own digital archive within your
pages• Make your site the central knowledge hub for clips from
other sources, too• Be viewable from any PC, smartphone, and iPhone/iPad
This is Reader Retention in the Digital Age
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Read What YOU Want:Clip any content to personal archive
One link integration on editor website = White Label archive.
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First Time Users: Login/account generation - how it works
Single Sign-On with your current login system
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Registration: Focused on minimal user effort
Initial use without registration focus on user adoption
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The Result: Personal Archive + Memonic Perks
Rich user experience: Make use of your clipped articles
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Create a Knowledge Hub Around Your Site
A unique differentiation possibility for your website
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Providing the Solution: Reader Retention/Market Leadership as Key
• Benefits of Memonic's White Label solution include:• Retained reader• A Better user experience• Audience building• Creating a knowledge hub around your
site• Becoming an industry innovation leader• Easy integration: just one link to plug
Attractive market: users are willing to pay for such services
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Business Model
Primary Model – Customer Retention
• Publisher uses the White Label solution as a customer loyalty building measure.
• No storage limits or other restrictions • Basic data price per Account (yearly
subscription – agreed upon in advance, setup costs)
• First 10 memos are free. From the 11th memo, an Account is counted
An attractive and cost efficient model tailored to your needs
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Outlook
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Profit from the Platform
Each development is available to all users
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Focused on delivering reader value
• Recommendations (based on your keywords)
• Provide topics briefs
• Include reader collection in mobile offering
• Send to other devices such as Kindle, tablets
• Share clips in groups
Rich user experience: Make use of your clipped articles
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The folks behind Memonic
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Dr. Dorian Selz, CEO
Felix Hürlimann, lic. ETH, Lead Retrieval
Patrice Neff, Lead Engineering
Toni Birrer, Lead Platform
Chris Hauzenberger, ETH Lead Clients
Keren Eldad, Marketing Director
About the team
We‘ve done it before: Built Switzerland’s 5th largest website
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„The Proof Is In The Pudding“
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Award-Winning Company
CTI Startup Certified
Winner W.A. De Vigier Price for Startups
Winner Red Herring Top 100 Europe
Winner Bronze Medal Business Idea 2010
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Welcome to Modern Times
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Time for Questions & Lunch
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Thanks for your time!
Dorian Selz, CEO & Co-Founder
+41 44 533 1068, [email protected]
Feldstrasse 133, CH-8004 Zurich
www.memonic.com