MID-AMERICA REGIONAL COUNCIL

BROADBAND STUDY

Regional Technology Planning Team Report

September 14, 2011

MID-AMERICA REGIONAL

COUNCIL

BROADBAND RESIDENTIAL NEEDS STUDY

Survey mailed May 2011

4000 homes randomly sampled.

410 returned surveys / 10.25% response rate

400 returned surveys analyzed

Provides margin of error of ± 5 percentage points

RESIDENTIAL STUDY BACKGROUND

RESIDENTIAL STUDY: WHO RESPONDED ?

NOTE: 3.25 % OF RESPONDENTS DID NOT INDICATE OR

INDICATED A COUNTY OUTSIDE THE REGION AS THEIR

COUNTY OF RESIDENCE

County Frequency % of total

respondents

County pop as % of MARC

Region Population

Cass 27 7% 9%

Clay 71 18% 20%

Jackson 239 62% 61%

Platte 43 11% 8%

Ray 7 2% 2%

RESIDENTIAL SURVEY: WHO RESPONDED ?

52%

73%

7%

35%

84%

43% 13%

89%

61%

12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Gender Race Residence Kids Home

Note: Remaining % is non-response

Female

Male

White

Other Urban

Rural

Yes

No Rent

Own

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of surveyed HH > Median HH income of the region

(29% did not respond to income question)

County Median Household

Income (Census)

Cass 59,226

Clay 57,983

Jackson 45,798

Platte 65,877

Ray 51,321

MARC Region 56,042

Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND

INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND

WHEN DID THEY FIRST HAVE ACCESS TO BB / HSI AT HOME ?

1% 4%

9% 14%

72%

4%

16%

34%

19% 24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HSI at home

Computer trend line Internet trend line

RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

1%

2%

2%

2%

3%

11%

30%

54%

0% 10% 20% 30% 40% 50% 60%

Satellite

Other

Don't Know

Dial-up

Cellular BB

Fixed Wireless

DSL

Cable

Types of Internet Access at Home (n=362)

APPLICATIONS (RESIDENTIAL)

18

19

19

20

22

28

31

34

34

47

51

66

68

70

71

74

88

92

0 20 40 60 80 100

Take class or do homework

Sell online

Share something online that you created

Home-based business

Look for a place to live

Contribute to a web site or blog

Play online video or games

Work from home

Look for job online

Visit state or local Gov. sites

Watch TV or other videos

Social networking site

Buy online

Health or medical information

News or politics

Online banking

Information to buy services and products

Keep in touch with friends and family

RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND

COMPUTER ACCESS

44%

26%

12%

9%

9%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Very Important

Important

Somewhat Important

Not at all important

Don't know

MID-AMERICA REGIONAL

COUNCIL

BROADBAND BUSINESS NEEDS STUDY

BUSINESS STUDY BACKGROUND

Online survey available from:

March 2011 to September 2011

47 local businesses responded (as of 09/12)

17% were satellite offices

40% had satellite locations

32 questions about broadband or high-speed

Internet services in the Mid-America region

BUSINESS STUDY – RESPONSES BY COUNTY

County Frequency

Percentage of

Total

Respondents

Percentage of

Total Number of

Businesses

Cass 4 9% 2%

Clay 6 13% 18%

Jackson 32 68% 67%

Platte 2 4% 7%

Ray 2 4% 1%

EMPLOYEE BUSINESS SIZE

1 – 4 33%

5 - 25 33%

26 – 100 22%

101 to 500 9%

501 to 750 0%

751 – more 4%

Percentages are rounded

BUSINESS CLASSIFICATIONS

3%

5%

8%

5%

8%

26%

3%

3%

21%

13%

3%

3%

Accommodation and Food Services

Agriculture, Forestry, Fishing and…

Arts, Entertainment and Recreation

Educational Services

Finance and Insurance

Health Care and Social Assistance

Information

Manufacturing

Professional, Scientific and Technical…

Public Administration

Transportation and Warehousing

Utilities

CURRENT INTERNET PROVIDER (N=31)

94% of respondents have internet access at their business

Two respondents indicate broadband service was not available

Another two respondents stated that internet service was too expensive

10%

3%

3%

6%

10%

3%

3%

3%

3%

6%

6%

3%

32%

Windstream

Verizonwireless

UMKC

Time Warner Cable

SureWest Communitcations

Sprint

LightEdge

Hughes NET

Hospital intranet

Comcast

CenturyLink

AT&T U-verse

AT&T

TYPES OF INTERNET CONNECTIONS

55% did not know their speed

3%

3%

14%

29%

6%

17%

14%

3%

37%

Dial-up Line - 56 Kbps or Less

Satellite Broadband

Fiber to the Premises

DSL

Fixed Wireless

Cable Modem

Mobile Wireless (Cellular Aircard)

Frame Relay/Fractional T-1 (i.e.,…

T-1

BROADBAND SERVICE RATINGS

Services Very

Satisfied Satisfied Dissatisfied

Very

Dissatisfied

Don’t

Know/Not

Applicable

Response

Count

Cost of

internet/network

service 6% 44% 27% 6% 17% 34

Speed of the on-line

connection 9% 56% 12% 20% 3% 34

Billing practices of

your provider 3% 76% 3% 0% 18% 34

Reliable access to the

Internet 12% 70% 9% 6% 3% 34

Training and technical

support 3% 56% 9% 3% 29% 34

Customer Service

Representative’s

knowledge when you

call for service

3% 67% 12% 3% 15% 33

Installation

technician’s ability

and courteousness 12% 62% 0% 0% 26% 25

BROADBAND SERVICE RATINGS

SUPPORTED INTERNET APPLICATIONS

100%

36%

64%

42%

42%

73%

33%

36%

70%

9%

61%

36%

39%

E-mail

Videoconferencing

File sharing

Internet telephone

E-business

Website applications

Business to business functions

On-line education

Banking

Monitoring functions (energy,…

Research

On-line appointments

On-line customer support

COMMERCIAL BROADBAND ENVIRONMENT

39%

23%

26%

13%

Competitive, severaloptions

Somewhat Competitive,two providers

Not Competitive at All, onlyone provider option

There is not a broadbandoption available that is

suitable for my business.

COST OF SERVICE

17%

17%

27%

0%

23%

17%

Less than $50

More than $50 and less than $100

Between $100 and $200

Between $200 and $300

More than $300 per month

Don’t know how much we pay.

BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise

It provides specific guideposts and pathways to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases:

Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.

Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed.

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SWOC ANALYSIS

The definitions of the four (4) SWOC elements are as follows:

Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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UNDERSTANDING SWOC

SWOC ANALYSIS

Phase 2: cont’d

The analysis should cover a wide range of issues

including those centered on:

residential, business and institutional broadband

availability and adoption,

whether available bandwidth(s) are sufficient for current

as well as near and long term needs and applications,

potential upgrade and expansion possibilities,

reliability of existing networks,

related matters.

Providers are asked during Phase 2 to present their ideas

on possibilities for advancing the broadband

environment. 33

INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the

following groups:

Library (1)

Local Government (13)

Business & Prof. Serv. (2)

Healthcare (6)

K-12 Education (7)

Environment (1)

Economic Development (1)

Industry & Manufacturing (6)

Community and Social Services (14)

Higher Education (1)

Public Safety (20)

Workforce Development (2)

Energy (4)

SWOC ANALYSIS Voting

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UNDERSTANDING SWOC

BROADBAND STRATEGIC PLANNING PURPOSE

AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.

In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE

AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.

The Strategic Plan will consist of :

1. Introduction and Regional Overview

2. Purpose Statement

3 Detailed SWOC Findings and Analysis

4. Strategic Direction(s) Short, medium and long term goals and objectives to boost

broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations

6. Timelines and benchmarks for measuring progress

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Additional Discussion

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http://mobroadbandnow.com/

Broadband Summit Nov. 17, 2011 Capitol Plaza Hotel, Jefferson City, MO

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THANK YOU

FOR YOUR PARTICIPATION IN THE

MID-AMERICA

BROADBAND PLANNING

PROJECT!

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