Mobile Marketing Solutions

We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.

Our DNA : Product Innovation, Service Excellence & Passion.

Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.

Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.

Traditional Online Advertising

• Banner / Text ads on website• Email campaigns• Low conversions

Lack of targeting – everyone sees the same message

Customer unwillingness to get distracted – focus on online transaction

Difficulty to induce “action” from interested customers

• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status

• Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.)

• Consumer Mind Set : Post transaction customer service

SMS to IRCTC users

From: TA-IRCTCDear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010

Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply

Characters for Advertising Message - 80

Description

Value to Advertisers

Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40sTraffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)

Targeting: By Metro, Circle

Segmentation: Class of travel, origination, destination, train category

Reach: All India across All Operators

• India’s only 3 digit short code for Rail Enquiry• Pan India operations• Instant Response• Query response with tagged advertising

Audience Demographics

From: 139

PNR 6426875710Train : 5959Pass-1: B1 , 17CL: 3ADt: 23-6-2009

Toshiba India’s most energy eff icient 5 star rated air conditioner

Characters for Advertising Message - 80

Fastest Growing Social Networking space on Mobile (India)Fastest Growing Social Networking space on Mobile (India)

Available as Mobile Application & WAP

Unique Feature: Can record & send P2P video, audio & photo messagesUnique Feature: Can record & send P2P video, audio & photo messages

Inbox. Where users receive communication from communities, other users or from the RockeTalk system

Inbox. Where users receive communication from communities, other users or from the RockeTalk system

Create and join communities on RockeTalk

Create and join communities on RockeTalk

The RockeTalk gallery. Check out videos, photos and mixed media here! 4,36,780 impressions a day

The RockeTalk gallery. Check out videos, photos and mixed media here! 4,36,780 impressions a day

The RockeTalk Home Screen

Your profile, settings, log & your important stuff! 1,32,600 impressions a day

Your profile, settings, log & your important stuff! 1,32,600 impressions a day

The First Stop. Snapshot of What’s Hot & New! 1,86,924 impressions/day

The First Stop. Snapshot of What’s Hot & New! 1,86,924 impressions/day

IM on phone: Google Talk, Yahoo, AOL, MSN

IM on phone: Google Talk, Yahoo, AOL, MSN

Friends: Friend-list & Advance Search for Friends

Friends: Friend-list & Advance Search for Friends

RT Fun Zone: Astrology, News, Movies, Music, Sports, Religion

RT Fun Zone: Astrology, News, Movies, Music, Sports, Religion

Notifications: Real-time Notifications of friends’ activities

Notifications: Real-time Notifications of friends’ activities

Segmented User-base (By Geography)

RockeTalk users are spread across India, with higher concentrations in North, South and West. RockeTalk users are spread across India, with higher concentrations in North, South and West.

By AgeBy Age By GenderBy Gender

Segmented User-base ….

Most of our users are of the age group 18 to 34, a perfect match for most brands. The credibility of RockeTalk is reflected in its high percentage of female users.

Most of our users are of the age group 18 to 34, a perfect match for most brands. The credibility of RockeTalk is reflected in its high percentage of female users.

By EducationBy Education

Segmented User-base ….

If you have the brand, we have the TG to offer your brand solutions: From college-going youth to post-graduate earning professionals.

If you have the brand, we have the TG to offer your brand solutions: From college-going youth to post-graduate earning professionals.

Rest of the World: 1 MillionIndia Audience: 1.2 Million

Page Views per month: 200 MillionPage Views per month: 200 Million

New Users per Month: 2 Lakh

RockeTalk’s user-base is one of the largest credible social spaces on mobile in India. It allows Brands easy reach into Metros and small towns.

RockeTalk’s user-base is one of the largest credible social spaces on mobile in India. It allows Brands easy reach into Metros and small towns.

Number of visits / Users / MonthNumber of visits / Users / Month8.3

Data Usage / User / Month 8 MB to 12 MB8 MB to 12 MB

Content Downloads / User / Month

Content Downloads / User / Month

2.8 content pieces

Voice & Video Message Streams / 24 hrs

3.5 million3.5 million

Engaged users with high data consumption, content download, social interactions & contesting. Opportunity for multiple brand engagement solutions .

Engaged users with high data consumption, content download, social interactions & contesting. Opportunity for multiple brand engagement solutions .

Advertising Opportunities for Brands