Mobile Analytics from SAP & Bodhtree

© 2012 These slides may not be copied or reproduced without written permission from SAP

Mobile Analytics

Paul Clark

October, 2012


One of my favorite numbers.

Meaning?

© 2012 These slides may not be copied or reproduced without written permission from SAP © 2012 These slides may not be copied or reproduced without written permission from Bodhtree


http://nucleusresearch.com/research/notes-and-reports/analytics-pays-back-10-dot-66-for-every-dollar-spent/

© 2012 These slides may not be copied or reproduced without written permission from Bodhtree

These guys. Recent research (December 2011) showed that analytics pays

back $10.66 for every dollar spent

“A recent examination of Nucleus Research ROI case studies found

organizations earn an average of $10.66 for every dollar spent on deployments

of analytics applications such as business intelligence (BI), performance

management (PM), and predictive analytics.”


























That’s with adoption rates of 10%, 15%, maybe 25%

“Despite relatively low adoption rates, Nucleus Research sees a significant

investment opportunity in analytics.”


Imagine 50%


Imagine 90% or 100%


Then imagine that all those people could access business intelligence

information not just when at their desks, but all the time.

How? With mobile BI.


300,000 It’s easy for users (300,000 have already downloaded the

Explorer app with no need for IT)

© 2012 These slides may not be copied or reproduced without written permission from SAP 144

It’s easy for IT: less training required. Anyone ever seen one of these? It’s real,

and it really does have 144 pages!

But nobody ever reads it (imagine being the author). No need – these devices are

so easy


It’s easy for IT: little drain on resources (reformatting

of existing reports is done on the fly)


75% According to research, 75% of retail associates report providing a better in-store

shopper experience when using mobile analytics


In fact, these guys have done a lot of research into the topic.


1/3 According to Aberdeen, managers in organizations that use mobile BI are able to

make decisions in almost one-third of the time that it takes managers who don’t use

mobile BI


+7%

According to Aberdeen, giving BI to customer-facing staff can increase customer

satisfaction by 7%. Adding in mobile BI raises that further, to 13%


+13% According to Aberdeen, giving BI to customer-facing staff can increase customer

satisfaction by 7%. Adding in mobile BI raises that further, to 13%

17 © 2012 These slides may not be copied or reproduced without written permission from SAP

Improve ROI

Peabody had an existing analytics deployment, so they were already experiencing

healthy returns, However, being in the mining industry, an industry with slim margins,

they needed to keep tabs on costs at all times, and be able to respond more quickly

to wastage. Being split across 30 sites made hat all the harder, until they deployed

mobile analytics. That broader, more immediate use of analytics helped further drive

down costs and improve ROI.


Drive adoption

At 3M the are big fans of mobile analytics. They have already rolled it out to 45,000

employees (that’s over half).

One of the things that IT loves about it, is that with users on intuitive apps, they

hardly ever come back to IT for help!

http://www.sap.com/asset/index.epx?id=53bb441a-8eec-4827-9a88-d4657df7ff8a


Improve the

business

At Charite hospital, they have taken the idea of mobility to the next level, and are

using mobile devices to access and compare patient records, thus providing more

immediate and superior care. If caring for patients is your business, that’s the

ultimate improvement to the business.


Conclusions

Great ROI

Drives adoption

Improves the business

$10.66

75%

300,000

Thank you

Contact information:

Paul Clark

Analytics Marketing

[email protected]

408 421 7661

Technology

Mobile Analytics from SAP & Bodhtree