Mobile Marketing Theme

Grace DuesburyLauren McDonaldRebecca JohnsonAlice EdwardsRuth MellingKatie Bunting

iPhone 6• http://www.mobilemarketingwatch.co

m/apple-already-at-work-on-iphone-6-37676/#more-37676

• Rumours of iPhone 6 to be released fall of 2014

• Featuring a curved glass design• Larger 4.9inch display

Mobile hasn’t murdered desktop shopping yet

• http://www.mobilemarketingwatch.com/comscore-mobile-hasnt-murdered-desktop-shopping-yet-37643/

• In 2013 sales grew 13% year-over-year to $47.5 billion of desktop-based sales.

• mCommerce spending on smartphones and tablet added $5.8 billion for Q3, up by 26% from last year

• The digital commerce spending totalled in Q3 $53.2 billion

Instagram comes to Windows phone 8

• http://mobilemarketingmagazine.com/instagram-comes-windows-phone-8-app-camera/

• Instagram has launched its app for windows 8

• Microsoft have been promising the app since the launch of the WP8

• Includes all the functionality of the iPhone app

• Although, doesn’t include an in app camera and you are unable to upload and share videos

Google Launches Prepaid Card for Your Wallet

• http://mobilemarketingmagazine.com/google-launches-prepaid-card-wallet/

• The card can be used anywhere where Mastercard is accepted.

• Only available in the US because it is a swipecard.

• Users top up card by their Wallet app from a linked account, they can then use the balance in stores and at cash machines.

• Charged a 2.9% fee with a $0.30 minimum when transferring money from credit or debit cards

Google launches mobile consumer data resource

• http://www.mmaglobal.com/news/google-launches-mobile-consumer-data-resource-mma-forum

• 5th of October 2011- Google launched the new mobile consumer data resource ‘our mobile planet’

• Provides users with free access to the full set of data from the global mobile research.

Revtrax release smartoffers to power personalized, dynamic coupons.

• http://www.mmaglobal.com/news/revtrax%C2%AE-releases-smartoffers%E2%84%A2-power-personalized-dynamic-coupons

• On 29 October 2013 RevTrax announced the launch of Smartoffers.

• It is a unique new techonologfy that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.

• Brands and retailers can dynamically target their digital coupons and offers based on any combination of business rules.

My MMU – Information services

• Key Features:- Email- Coursework information- Announcements/news- Timetable- PC availability- Maps

• Best Practice:- Convenient and easy to access at any time- Keeps you up to date and can check it anywhere- Can access university emails quickly

Whatsapp - Communication

• Key Features:- Easy for group messages-Update whatsapp status for other contactsto see- Can make a profile-Really fast way of messaging-Can change number and keep the same app if you get a new phone

• Best Practice:- Really fast and easy to use.- Free to anyone with the app.- Only needs either Wi-Fi or internet access.- Can do free group messages when not all users have iPhones.

Ebay - retail

• Key Features:- Easier as a seller to use; can take pictures with phone and upload them straight away- Check items easily and on the go- When watching or bidding you can get updates and alerts- Can scan barcodes to find items for sale.

• Best Practice:- Can scan barcodes of items in store to look for cheaper alternatives on eBay or compare prices if selling an item.-Don’t need to keep checking a computer or stay at home when bidding on an item, can do it anywhere.

Near Field Communication

• Contactless Payment• Using Barclaycard, Barclays or Orange

Credit Card• Used using Orange Quick Tap scheme,

only purchases of £15.• Accepted in stores such as, pret a

manger, EAT, Little Chef ect. • Also used via Blackberrys to access

systems in offices and networks.

App Development

• - HTML5 – Making it easier to add graphics and videos to pages without worrying about plugins.

• - jQuery Mobile – Optimised Java Script for touch interaction. Makes cross browser programming easier.

QR CODES

• Our QR code:• Instagram QR code: • Angry Birds QR code:• Brainy QR code:• Disney QR code:• Magic Hat QR code:

Proximity Marketing

• Businesses could boost sales by using Wi-Fi and Bluetooth to notify passers-by of any offers or in-store information, convincing them to visit the store.

• Restaurants and bars can also utilise Proximity Marketing by informing people who are walking past of any new deals to entice them to come in.

iAds

• Three examples of an iAd:1. Volkswagen Tiguan Park Assist 22. Guinness- more life in the dark3. Amnestry International iAd- slide to unlock

Smartphone statistics by country

• According to mashable.com, United Arab Emirates have the highest smartphone penetration at 73.8%. South Korea come in at a close second with the penetration at 73% and Saudi Korea are third with 7.8%.