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T H E W O R L D I N O U R P O C K E T

How Organizations and Volunteers can take advantage of the mobile Web

flickr/ johnathon Caves

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QUICK QUIZ:

• What is the mobile Web?• How many have a cell phone? Smart phone? What is the difference?• How do you use your phones?• How do you use the Web?• How many of you are already using the mobile Web?

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LESSON #1:

INTERRUPT!!

flickr/jonny.hunter

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POP QUIZ

Davidbspalding

Have you seen this before?

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• Naysayers this is your chance!

MOBILE WEB – IS IT RELEVANT?

flickr/K!T

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IS THIS MAP FAMILIAR?

flickr/Wordshore

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#londonriots

Blackberry Messenger (BBM) reported to have a role in inciting riots

flickr/tgeasland

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#riotcleanup @riotcleanup

But then social media also helped the recovery

Flickr/MattJHerring

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THIS IS INTERESTING…..

• 48% Internet traffic is from 5 countries (BRIC & US)• Video is 48% of mobile data traffic• Facebook is the largest repository of user-generated content• Apple & Android grow as mobile platforms• The ‘cloud’ is growing as our repository• More users are accessing the social web from mobile• Average iPhone user only spends 45% time making phone calls

Mashable: Morgan Stanley 2010

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THIS MAY BE SURPRISING (A)…..

Adoption Rates

Mashable : Morgan Stanley 2010

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THIS MAY BE SURPRISING (B)…..

Device Adoption

Mashable : Morgan Stanley 2010

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THIS MAY BE SURPRISING (C)…..

Mindshare Distribution

Mashable : Morgan Stanley 2010

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SO WHEN DO PEOPLE MOBILE?

Flickr/Looking Glass

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USING MOBILE…..

Flickr/rynosoft

80% use mobile while waiting

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USING MOBILE…..

Flickr/ralphbiljker

62% while watching television

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USING MOBILE…..

Flickr/paulswensen

69% for point of sale research while shopping

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USING MOBILE…..

Flickr/Willow (Chengyin)

59% follow up a mobile site visit on a PC

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USING MOBILE…..

Flickr/ Adrian Bloeem

27% during this presentation (just kidding!!)

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FAVORITE MOBILE ACTIVTIES (USA)

• 76% Social Networking• 73% Local Info• 68% News• 63% Music• 61% Games• 56% Video• 42% Sports• 34% Product Reviews• 81% Maps and Directions• 67% Check Bank Accounts• 51% Conduct Bank Transactions• 61% Shopping

mobiThinking: Keynote/Adobe 2010

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SO, WHAT IS THE MOBILE WEB?

Flickr/xcode

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IS THIS IT?

Flickr/Steve Rhodes

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OR THIS?

Flickr/Steve Rhodes

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MAYBE BOTH?

Flickr/Steve Rhodes

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ACTUALLY IT’S CHANGED

Flickr/dkalo

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..IN MORE WAYS THAN ONE

Flickr/Kathy Cassidy

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VOLUNTEERS THROUGH MOBILE

•There is genuine opportunity• Remember they will be multi-tasking• Information and opportunity should be near-real time• Experience is key: easy to engage, but easier to lose• Potential new platform for volunteerism

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DIRECTIONS PLEASE!

Flickr/ geordikid

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TWO BROAD OPTIONS

Flickr/qthomasbower

• Mobile App - Build a mobile App• Mobile Website - Add a mobile website to your presence

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MOBILE APP

Flickr/qthomasbower

• Software for your phone• Custom built software for specific functionality• Users download onto their device.• Software connects to host server to deliver information/functionality

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A GOOD MOBILE APP

Vensi Streamlined Solutions

• Simplicity • Clarity • Efficiency • Platform • Help • Consistency • Style

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A GOOD MOBILE APP

Vensi Streamlined Solutions

• Simplicity Users are usually multi-tasking. Keep things simple.

• Clarity Intent of the app should be clear. Avoid doing too much.

• Efficiency Add value to the user, make things easier for them.

• Platform Adapt to platforms: Blackberry, iPhone, Android or iPad.

• Help Make it easy for users to self-help and troubleshoot.

• Consistency Integrate across platforms – with your desktop website.

• Style Elegance matters – should be pleasure/fun to use.

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VOLUNTEERMATCH MOBILE APP

Volunteerrmatch.org

• For prospective volunteers• Opportunities Nearby• Read Reviews• Share activities with family and friends• Save volunteer opportunities for the future

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NICESERVE MOBILE APP

niceSERVE.org

• For prospective volunteers• Choose your location• Choose a project• Signup and serve

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A GOOD MOBILE SITE

• Tap

• Fit • Mobility • Social • Customizable

Fig Advertising

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A GOOD MOBILE SITE

Fig Advertising

• Tap Links should be taps not just clicks

• Fit Adjust for the small vertical fit of mobile monitors • Mobility Location-sensitive deliver appropriate content and features • Social Engage through blog comments, social media tabs, sign-ins • Customizable Allows users to customize so it is a more personal experience

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TAPROOT MOBILE WEBSITE

• Get Pro Bono• Give Pro Bono• Social• Integrated

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STILL NEED DIRECTIONS?

Flickr/Cordesika

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LEVERAGE RESOURCES

Flickr/cannonsnapper

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EXPLOIT EXISTING OPPORTUNITIES

• Facebook • Twitter

• YouTube

• Volunteer Portals

• Mobile Site

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EXPLOIT EXISTING OPPORTUNITIES

• Facebook Establish a proactive Facebook presence

• Twitter Engage an active Twitter presence

• YouTube Build a user-generated video channel

• Volunteer Portals Enroll in volunteer online portals

• Mobile Site Evaluate an efficient and timely mobile website

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CHANGING DIRECTIONS

• Evaluate • More Social

• More Proactive

• More Timely

• More Flexible

Flickr/choonMing

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ADJUSTING DIRECTIONS

• Evaluate Review your environment

• More Social Adjust to the social media culture

• More Proactive Prepare to be more responsive

• More Timely Opportunities are fleeting

• More Flexible Adjust for volunteer preferences

Flickr/London Permaculture

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WAIT THERE IS MORE!!

• Microvolunteering

• Indirect Volunteerism

Flickr/ramhatter

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MICROVOLUNTEERING

• Micro-targeted online efforts - foreign language translation - tagging images for Haiti earthquake - track the outbreak of H1N1

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INDIRECT VOLUNTEERING

• Collect points at locations and donate to charity - Donated over 174,000 meals for homeless - Planted over 42,000 trees in rainforests - Donated over 18,000 books children

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BEFORE YOU START RUNNING

Flickr/Erik Heidstra

• Yes, there is opportunity• Evaluate your environment• Plan your entry• Leverage existing resources• Promote and evaluate success

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QUESTIONS?

FlickrE/ Clolin_K

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THANKS!

http://www.slideshare.net/devendras

Flickr/ Gueorgui