Mobile World Congress 2016

Mobile World Congress 2016The world's largest event dedicated to the mobile and telecommunications industries

« MWC Highlights, Market Trends & Mobile Economy »

ICT Business Unit - impulse.brussels

Summary

1. Why go to the MWC?

2. MWC 2016 highlights

3. Most important trends of MWC

4. Mobile Economy – Key Figures 2015

5. Conclusion


MWC Key Figures (2015-2016)

2016MWC surpasses Record

101,000 VISITORSfrom 204 countries

GSMA (MWC organizer)

represents the interests of

mobile operators worldwide, uniting nearly

800 operators

with more than 250

companies in the

broader mobile

ecosystem

attracted more than

12,500 attendees

3,600 members

of the press

374 speakers

3 Startup Competitions

235+ Speakers

450+ Startups

60 Workshops

5,000+ Arranged

meetings

18,000 SQM of

Exhibition Space

4,000 people participated in the ESL Expo

More than 2,200 exhibitors

4 Days


Belgian Pavilion 2016In total 98,000 square

meters of space

3 co-organizers : BIE (main), AWEX, FIT

38 belgian companies

12 brussels companies

87 Seconds

Apptivator

Avertim

Emixis

Loyaltek

Mobylla

Mondial Telecom

NetAxis Solutions

Nixxis

Pycogroup

Quamotion

Yagram Health

+ the presence of other brussels-based companies

& organizations : Real Impact Analytics, Pictawall,

Daredo, Bics (Proximus), Pregiotek, EEN Brussels,

Impulse.brussels Agoria, etc

180 net square metres


Main benefits for brussels-based companies

1. Meet the Mobile Ecosystem : Customers, Partners, Competitors & Press

And the « BE MWC 2016 » - The Official App : This application provides general information about Belgium innovative companies present on the Belgium booth of the Biggest Tradeshow related to Mobile technologies in 2016

With the support of Enterprise Europe Brussels

7 Brussels-based companies participated to

92 « B2B meetings »



2. Learn about the major trends/innovation of the mobile industry market

To plan R&D & commercial projects (eg IOT, VR, connected car, 5G, etc)

3. Meet our Belgian politicians

With the presence of Cecile Jodogne, State Secretary of the

Brussels-Capital RegionResponsible for Foreign Trade (power delegated by Minister Didier Gosuin) and Firefighting and

Emergency Medical Assistance (power delegated by Minister Didier Gosuin)

and Alexander De Croo, Minister of Development Cooperation,

Digital Agenda, Telecom and Postal Services



4. See and hear world-class keynote speakers (42)

Main Keynote Topics5G, Internet of Thing, Virtual Reality,

Security, Money, Content, Mobile Identity


Most Innovative Smartphones

Samsung S7

CAT S60

HP Elite X3

Oppo

Gionee S8

Alcatel 4S

LG L5 : Modular design that allows them to add

more battery, accessories and add-ons (like the Bang

& Oulfsen sound up-scaling)

Samsung S7/S7 Edge : Bigger batteries, better

cameras, liquid cooling system, waterproofing (IP68

water resistance) and 30% more powerful

Sony Xperia X series : Xperia XA, the mid-range

Xperia X, and the high-end Xperia X Performance

(attractive design)

Caterpillar S60 : First Smartphone With Integrated

Thermal Camera

Oppo : Super Vook fast-charging technology «The

new Super VOOC battery charging will charge a

2,500mAh battery from 0 – 100 percent in just 15 ! »

HP Elite X3 : “3-in-1” Designed to replace your

phone, laptop and PC, Windows 10 & IP67 water

resistance

Gionee S8 : First Android smartphone with a 3D

Touch technology (equivalent to Apple)

Alcatel Idol 4S : VR-in-the-box

Microsoft Lumia 650 : with Windows 10 & priced at

under $200

ZTE Blade V7 mid-range phones

Sony Xperia X

LG L5

Microsoft

Lumia 650

ZTE Blade V7


Most Innovative Devices (Iot, VR, Wearable, etc)

Sony Xperia Ear, Eye, Agent & Projector

Samsung Gear 360

ZTE Spro Plus

Garmin Vivoactive

FlexEnable Huawei

Fujitsu

Samsung Gear 360 : VR camera that makes it

easy to capture 360 photos and video.

ZTE Spro Plus : laser projector turned multimedia

Android tablet : 8.4-inch AMOLED touch-screen

with 2K resolution

Sony Xperia Ear : Bluetooth-connected ear piece

that interacts with your smartphone, Xperia Eye

(360-degree spherical lens that uses sensors to

detect faces, smiles and moments of interest),

Xperia Agent (home hub that features a rotating

camera, touch display and voice interactions),

Xperia Projector (uses real-world surfaces to

project images and information)

Garmin Vivoactive HR can track your daily steps,

your calories, your sleep and complex activities :

running, cycling, swimming, and skiing (with

barometric altimeter)

FlexEnable flexible LCD bracelet (prototype

display)

Huawei MateBook : 2-in-1 device (Tablet/PC)

PureLiFi connect your laptop to the Internet with

LED light bulbs

Fujitsu : Super secure 2-in-1 tablet

PureLiFi


Most Innovative Devices (Iot, VR, Wearable, etc) HTC Vive priced at $799, available in early April

Oral-B Genius : smart toothbrush that can detect

which areas of the mouth are being neglected.

Other features : Position Detection technology (that

uses motion sensor) and the smartphone's camera

for video recognition to track the areas being

brushed

LeEco Superbike : The Bike features a smart

riding system, fingerprint identification, a smart lock,

two-way radio, sensor group and power

management system LeEco awarded « Most

Innovative Company »

Ford’s SYNC 3 connectivity "Drivers will simply

push a button and speak to find nearby cafés, petrol

stations or car parks”. + A new Perpendicular

Parking technology that helps drivers with parking

in spaces alongside other cars

LG Rolling Bot : Called a "companion device" by

LG, the little guy rolls along the floor and is able to

capture images and videos with an 8MP camera

Epson Moverio BT-300 (AR)

Oral-B Genius

LeEco Superbike

Ford Kuga

LG Rolling Bot LG 360 VR

HTC Vive

Epson Moverio

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjA7fvrjZ3LAhXTbZoKHaSeBmEQjRwIBw&url=http://www.greencarcongress.com/2016/01/20160111-fordpass.html&psig=AFQjCNHOdcKqkIXCvtkcRlcXJx2B_E6cHQ&ust=1456839932346117

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjA7fvrjZ3LAhXTbZoKHaSeBmEQjRwIBw&url=http://www.greencarcongress.com/2016/01/20160111-fordpass.html&psig=AFQjCNHOdcKqkIXCvtkcRlcXJx2B_E6cHQ&ust=1456839932346117


The most interesting winners of the 2016 Glomo Awards

Best Mobile Innovation for Health : Etisalat for Etisalat “Drones for Good”

Best Mobile Innovation for Education : Worldreader and Opera for Worldreader Mobile

Polio is an infectious disease that particularly affects young children. Every child must be vaccinated

against polio, including those living in the most remote and isolated places in the world. Maintaining the

“Cold Chain” remains the main challenge to polio vaccination. Across Africa and Asia, Etisalat is

deploying special purpose drones designed to transport polio vaccine to the most remote locations,

recharging cold boxes and drone batteries at the GSM Base Stations while ensuring temperature

control and flight route management through GSM and Satellite networks.

https://www.youtube.com/watch?v=Ftt7TpxLu74

Worldreader Mobile is a mobile reading application optimized for inexpensive mobile phones to

provide children, families and young adults with a library of digital books via phones they already

own. It is designed to work with Opera Mini browser available to over 350 million people worldwide.

Worldreader Mobile relies on Opera Mini’s extreme compression technology to offer a fast and data-lite

reading experience- even in areas with 2G coverage (85% of the world population lives within the area

of 2G coverage according to GSMA). http://www.worldreader.org

https://www.youtube.com/watch?v=Ftt7TpxLu74

http://www.worldreader.org/


The most interesting winners of the 2016 Glomo Awards

Best Mobile Innovation for Automotive : Anagog for Crowdsourced Parking Technology

Best Mobile ‘The Internet of Things’: India for Vodafone M-Pesa Ltd

With millions of drivers all over the world using the Anagog technology on their phones, this has

become the largest and fastest growing crowd sourced parking network. An innovative use of all

smartphone sensors in order to detect the driver’s mobility status, enables to detect a parking event

and location automatically. Anagog can then even predict 5 minutes before such driver will vacate

his parking space, and share this info with the nearby drivers in real-time. The power of the crowd

was never so relevant in searching for parking in congested cities. http://anagog.com/

SIGFOX provides a wireless global network connecting seamless, low power and cost effective

IoT solutions. We provide a standard way of collecting data from sensors and devices with a single,

standards-based set of APIs. Our truly open approach means that Device makers can choose from a

wide range of semiconductor companies offering SIGFOX ReadyTM communication modules, SoCs

and transceivers to efficiently build their solution and easily deploy it globally on the SIGFOX network.

Designed to meet the immediate requirements of all industry technology leaders and innovative

startups, we give you the power to create new products, accelerate process efficiency and build new

business models. http://www.sigfox.com/

All Glomo Awards: http://www.globalmobileawards.com/winners-2016/

http://anagog.com/

http://www.sigfox.com/

http://www.globalmobileawards.com/winners-2016/

The Catalunya

tourist

board offered

virtual tours of

the region

The Eye Tribe

SK Telecom

Samsung

Ford VR

Experience


Trends 1 : Virtual Reality is everywhere (and Augmented Reality is coming)

Virtually reality has dominated nearly every corner of the MWC :

VR Headset : Samsung, HTC, LG, Alcatel, Google, etc

VR 360 Camera : Sony, LG, Samsung, etc

A lot of VR (AR) demonstration :

Security firm Gemalto had its own VR demo for the Internet of Things

Industrial AR helmet from Fujitsu

2 companies showing modified Gear VR (Sensomotoric) and Oculus headset

(The Eye Tribe) with eye-tracking capabilities

Trip in a helicopter and a connected car to fix a burst water pipe (AT&T)

Trip in a submarine and a ski jump (SK Telecom)

Gear VR Theater with 4D (Samsung)

Car experience (Ford)

Project Tango demonstration that could let you buy your next car using AR

(Google)

etc

The scale of virtual reality's presence was a big surprise

Timotheus Höttges

Zuckerberg


Trends 1 : Virtual Reality is everywhere

About VR opportunities :

Facebook CEO Zuckerberg said :

“VR is the next platform, where anyone can create and experience anything

they want” & “"Right now, virtual reality is mostly used for games and entertainment,

but that’s quickly evolving. One day you’ll be able to put on a headset that’ll

change the way you live, work and communicate”

Vodafone CEO Vittorio Colao said :

“Training at companies will cost a lot less when people can do it from behind their

virtual-reality headset” - “Education more broadly could benefit from these new

tools” -“It’ll be used for entertainment and gaming of course, but most importantly

training”

Deutsche Telekom CEO Timotheus Höttges said :

“You may have heard about robotic surgery, but so far, the technology isn’t really

virtual because in most instances, the doctor steering the thing usually sits right

there or, at best, in the next room. Timotheus Höttges is convinced that once

super-fast 5G mobile networks are commercially available, reduced latency will

enable the best doctors to operate patients that are half a world away. And there

are many more potential use cases, said CEO Tim Hoettges. “Think about the

architect, think about the retail store, think about fashion,” he said.

“Everything could be virtualized"

Vittorio Colao


Trends 1 : Virtual Reality is everywhere

About VR adoption :

Virtual reality first entered

Gartner's annual hype cycle

chart in 2013

Gartner's 2015 Hype Cycle for Emerging Technologies

Virtual realityAugustus 2015 (Gartner) :

« Peak of inflated expectations »

« Mass market »in 5-10 years

Now, after CES 2016 (with 40 VR

demonstration according Bloomberg)

& MWC 2016 Show, VR is in the

“slope of enlightenment” “More instances of how the technology

can benefit the enterprise start to crystallize

and become more widely understood.

Second- and third-generation products

appear from technology providers. More

enterprises fund pilots; conservative

companies remain cautious“ (Gartner)


Trends 2 : 4.5G booming in 2016 & 5G to trigger disruption

Tony Kau, Director of Strategic Marketing, Mobile Business Unit at Micron Technology “The next-

generation 5G mobile network promises a future of ubiquitous, ultra-high- speed wireless connectivity, offering

throughput up to 50 times faster than existing 4G networks. 5G latency -- the delay between your request

for data and when your mobile device receives it -- will be at least 5 times better than 4G latency. 5G will unlock

incredible possibilities for multimedia and video experiences, as well as other innovative user experiences.”

Mark Zuckerberg (Facebook) said at MWC that he hoped VR would be one of the "killer applications

of 5G." Data transfers so quickly that you won't have to wait long for virtual experience to load on your mobile VR

headset.

Huawei said “4G networks do not provide the support that virtual reality and 4K/8K ultra-HD video require. 4.5G's

gigabit-level speed and superior cell capacity mean that it can accommodate the huge demand for these services, so

4.5G will make immersive experiences an everyday occurrence.”

De la Vega, Vice-Chairman of AT&T said “that 5G would cause disruption to many industries, included his own company.” “Operators are moving towards software-based solutions instead of buying more

‘boxes’. Our own network will transition to SDN as part of our shift away from hardware.”

“Telemedicine becomes feasible with 5G, whose communication lag is brief enough to permit doctors to

perform some procedures remotely”, said Matt Grob, CTO of mobile-chip maker Qualcomm


Trends 3 : Internet of Things explosion

A lot of companies including Intel, Dell and SAP were among those demonstrating their

newest connected devices :

Ambi Labs « Intelligent Air Conditioning » : App that lets users manage their air

conditioners from their smartphone, as well as track their air conditioning on graphs to gain a

deeper understanding of their AC usage over time”

SAP's IoT agricultural application that allow businesses to deliver geospatial situational

awareness applications for digital farming

Libelium's Sensory Platform: Sensor solutions which power solutions for smart cities

and have applications such as parking and traffic congestion management, environmental

monitoring, as well as air and water quality control

Intel's Recon Jet Headset contains GPS, gyro sensors and Bluetooth technology to track

users and show information during the workout

Qualcomm Products For Smart Cities, Oral-B Genius Smart Toothbrush, Acer

Cloud Professor IoT Development Kit, SK Telecom's IoT ThingPlug Platform, stylish smart bracelet Halo, connectivity technology SYNC 3 (Ford), etc

"Definitely we've seen more of a push to an Internet of Things ecosystem. We're

seeing more articulation around this story of the potential of what they could do and all the devices it

could benefit, from the fridge to the wearable" said Roberta Cozza (Gartner)

SAP

Intel

Qualcomm

Halo

Ambi Labs

Mastercard

Samsung Pay


Trends 4 : Major announcements from mobile payments players

Visa announced Visa Ready Program : a new program for connected devices

makers to let them integrate secure payment features into their products. This program will

focus on payments for wearables, home appliances, clothing, automobiles

and other Iot companies "By adding payments to these devices, we are turning

virtually any Internet connection into a commerce experience — making secure payments

seamless, and ultimately more accessible, to merchants and consumers“ said Jim

McCarthy, executive vice president of innovation and strategic partnerships at Visa

Mastercard, (which already has a wearables initiative), said it planned to launch a ‘selfie

pay’ feature, that would let users perform security checks using a selfie

Samsung Pay will be available in more major markets this year : Brazil,

Singapore, Spain, the UK and Canada (already in China, US, South Korea)

PayPal to add NFC payments to Android app. The announcement follows PayPal’s

partnership with Vodafone to allow Vodafone Wallet users across Europe to make NFC

payments with their mobile phone Paypal

Visa


Trends 5 : Privacy and security of devices, data and networks

Nokia revealed that it has acquired Canadian network security company Nakina Systems, in an

evident effort to give a boost to its 5G and IoT aspirations

BlackBerry launches new professional cybersecurity services by offering organizations new

consulting services, tools and best practices to assess and thwart ever-changing cybersecurity risks

“At MWC and into 2016, an important differentiator will become security and data privacy. Even

consumers with little interest or understanding of technology will see news stories about hacked devices and

companies, and as a result will look to be reassured about how secure their personal data is, but also how far

that data will be ‘legally’ shared with other companies,” said Jim Bailey senior managing director, Accenture

“Low power and security is key for NFC wearable designs”, says ARM

Facebook CEO Mark Zuckerberg backs Apple in its battle with the FBI over Iphone Privacy. “I don’t think requiring backdoors into encryption is either going to be an effective way to increase security or is really

the right thing to do for the direction the world is going in. So, yeah, we’re pretty sympathetic with Tim and Apple on

this one,” said Zuckerberg

Kester Mann, principal analyst at CCS Insight, said that ‘’privacy and security are becoming

increasingly important and are “hugely topical given recent high-profile breaches, such as at TalkTalk and

Ashley Madison”


Unique subcribers by region (millions)

2015 has been a year of continued

growth in the mobile industry :

with more than 7.3 billion mobile

connections

representing 4.7 billion unique

subscribers, equivalent to 63% of the

world’s population (5,6 billion in 2020)


Global connections by technology (millions, excluding M2M)

4G connections doubled in 2015,

surpassing 1 billion

4G networks

are now

available in

151 countries across the world

Global live 4G networks

The acceleration of 4G has been a major highlight


Mobile Operator Revenues (Worldwide & Belgium)

Worldwide operator revenues of more than $1 trillion

Mobile network operator (MNO) in Belgium (2015) :

Proximus (MNO) : Revenue = €5,994 billion (+2,1%)

Mobistar/Orange (MNO): Revenue = €1,235 billion (-1,1%)

Base/Telenet (MNO) : Revenue = € 748 millions (+5,2%)

In 2015 mobile technology added $3.1 trillion in

economic value added terms to the world economy,

a contribution of 4.2% to global GDP

Total contribution to GDP5$ billion, % 2015 GDP°


Employment (Worldwide)

In 2015 mobile operators and the ecosystem provided

direct employment to nearly 17 million peopleacross the world


Public funding contribution (Worldwide)

In 2015, the mobile industry also made a very significant

contribution to the funding of governments through taxation

Contribution to public funding by the mobile industry (2015 $ billion)


Evolution of the mobile industry across the world

Mobile has

allowed individuals,

companies and

governments

to innovate in new

and unexpected

ways, with

consumers across the

globe showing a ready

appetite to adopt new

technologies

The global app economy will be worth

$143 billion by 2016 (Market forecasts 2013-2016)


Leading global internet companies

A number of internet

giants have emerged

and scaled rapidly over

recent years

Many of these are

mobile focusedin their business models and user interactions

The rise of the internet companies(Market capitalisation $ billion, January 2016)


Other key industry forecasts

“Global Smartphone Sales Growth Slows To 2008 Levels” Says Gartner

“Samsung continues to be the

top smartphone vendor

globally - increasing its

worldwide sales to end users ”

“Apple suffers its first decline

in sales of smartphones -

iPhone sales were down 4.4%”

“Low-cost smartphones in emerging markets, and strong demand for premium smartphones, continued to be the driving factors”

said Anshul Gupta, research director at Gartner

Conclusion

Mobile Industry continues to drive innovation across the world The majority of innovative industries (IT, car, media, health, social network, e-commerce, IoT…) are mobile

focused in their business models

4.7 billion unique subscribers in 2015 (+30% - 3.6 billion in 2014), equivalent to 63% of the world’s population

Mobile industry generated 4.2% of global GDP (3.8% in 2014)

But global smartphone sales see slowest growth since 2008 : a first sign of saturation?

Rise of the smartphone accessory but VR is the first

Virtual reality steals the show and goes mainstream Many industries will be impacted (Gaming, Education,

Entertainement, Health, Fashion, Architecture, etc)

360 degree cameras are quickly becoming must-have accessories for new release mobiles

Missing one: the connected watches! Omnipresent at the MWC 2015, connected watches were conspicuous by

their absence in this edition 2016

More and more « IoT » business cases (smartcity, healthcare, agriculture, public safety, home connected)

IoT Device for consumers and enterprises will generate new opportunities but also new security and privacy

problems that we just haven’t seen before

5G will create a lot of new business opportunities (but not before 2020)

In the meantime, acceleration of 4G has been a major highlight (4G connections doubled in 2015)

Conclusion

MWC maintains its position as the world's biggest mobile ecosystem show

New attendance record with more than 100,000 visitors (9% more than 2014) from 204 different

countries

More than 2,200 exhibiting companies showcasing such as Samsung, AT-T, Sap, Intel, Ford, IBM,

Microsoft, Huawei, LG, Xiaomi, BT, etc

42 high-level discussions on the future of the mobile industry

(re) Confirmation of great satisfaction for Brussels-based companies

A lot of prospects & business contact for each software companies

New potential partnerships EEN (through a Brokerage Event) organized for 7 Brussels-based

companies over 92 meetings + 1 Networking Dinner with 4 Brussels based companies

Business opportunties for Brussels-based companies :

Services for Mobile business Apps, content, commerce, security

Connected devices IoT technology and services

Content and technology around virtual reality and 360 videos

Funny time with other deleguation and with the famous « Belgium Beer Time »

For more information…

Cluster « software.brussels » Website : www.softwareinbrussels.be

Linkedin : https://www.linkedin.com/groups?gid=3361143

Twitter : https://twitter.com/soft_inbrussels

Facebook : https://www.facebook.com/pages/softwarebrussels/177019978975398

Brussels Invest & export Website : http://www.invest-export.irisnet.be/web/export/welcome

Linkedin : https://www.linkedin.com/company/brussels-invest-&-export

Twitter : https://twitter.com/brusinvexp

Facebook : https://fr-fr.facebook.com/pages/Brussels-Invest-Export/210326345664404?sk=wall&filter=12

Meetup « BE.VR » : http://www.meetup.com/fr/Virtual-Reality-in-Belgium/

http://www.softwareinbrussels.be/

https://www.linkedin.com/groups?gid=3361143

https://twitter.com/soft_inbrussels

https://www.facebook.com/pages/softwarebrussels/177019978975398

http://www.invest-export.irisnet.be/web/export/welcome

https://www.linkedin.com/company/brussels-invest-&-export

https://twitter.com/brusinvexp

https://fr-fr.facebook.com/pages/Brussels-Invest-Export/210326345664404?sk=wall&filter=12

http://www.meetup.com/fr/Virtual-Reality-in-Belgium/