Mobilizr Partner Pitch Book

A Large-Scale Mobile Brand Ambassador Network Partner Pitch-Book

Copyright © Mobilizr LLC, 2014 www.mobilizr.net

OUR UNDERSTANDING OVERVIEW

“Mobilize your crowd!” delivers a massive network of brand ambassadors who have a direct personal connection with your target audience These ambassadors contribute personalized photos and videos that promote your brand on the mobilizr platform, and amplify your story by sharing this content with friends and connections across different social media channels

Create Your Campaign •  A campaign is a fun photo or video

challenge that mobilizes brand ambassadors to post and share submissions branded with your promo with their friends across various social networks

•  To quickly get started, simply pick one of hundreds of campaign ideas in our campaign gallery

•  Already have an idea? Then build a campaign on your own!... Its easy!

•  Thousands of our brand ambassadors start responding to your post in minutes

•  The ambassadors share their posts with friends and followers on facebook, twitter, instagram, linkedin and tumblr creating a major buzz

•  These posts generate tons of likes/retweets/reposts, clicks to your website, product checkouts

or app installs!

We Create the Buzz!!! Only Pay for Actual Results •  We keep track of every like/retweet/

repost or click through to your website or product page

•  Monitor all the activity on your campaign. See which location or social media channel is driving the most traffic

•  You only get to pay for actual engagement

How Mobilizr Works Mobilizr uses peer-to-peer distribution of user-generated content to improve engagement for your campaigns by over 60%

Teens and under graduates

•  Older professionals

•  Looking for business solutions and tangible outcomes

•  Need data and numbers, not flash

CMOs, advertisers and social media agencies

Our Target Buyers: Brands

Teens and under graduates CMOs, advertisers and social media agencies

#Brands: Value Proposition

USP The most engaging type of advertising

Amplify any of your brand’s social media activities

Re-inventing influencer marketing


•  Aged 15- 28

•  Have access to data enabled devices

•  Interests: Entertainment, Fashion & Lifestyle, Sports, Education

Our User Audience: Publishers


USP Make money from your social activity

Become an ambassador for your favorite brands

Engage with friends and profit from it!

#Publishers: Value Proposition

Brand Ambassadors gain profit and social influence through their social

media activity

Brands gain a viable social marketing strategy and eventually-

increased revenue

#winning

Everyone Profits

OUR UNDERSTANDING PARTNERING WITH MOBILIZR

Exclusive Partner Program

1Partner must demonstrate compelling social media credentials and an existing infrastructure to guarantee rapid growth and user acquisition

Open to Qualified1 Social Media-Focused Agencies in Select Regions

Exclusive rights to represent and promote the Mobilizr platform and products within the territory

Responsibility for developing the

Mobilizr user ecosystem in the territory

Partner-led joint marketing (co-funded) within the territory

3-tiered revenue sharing structure for ALL revenue from the territory

Exclusive Partner Program

Bronze-Level Partner

$0.30 Cost Per Action1

12% commission

5% Claimable in Arrears2

$50,000 min Quarterly Revenue3

Partner-Managed

Required

Not Required

Silver-Level Partner


20% commission

7.5% Claimable in Arrears2


Partner-Managed

Required

Not Required

Gold-Level Partner


28% commission

10% Claimable in Arrears2


Partner-Managed

Required

Not Required

1Actions include likes, retweets and clickthroughs to product page, app install page, etc. (subject to campaign objectives) 2Market Development Funds (MDF) are claimable by Partner up to applicable % for agreed marketing activities. Partner must be funding up to 50% of each activity for which the MDF is to be applied 3Program Level is reviewed quarterly. If criteria for the next level is met at the end of a given quarter, the reseller is upgraded to the next level from the subsequent quarter and vice versa

Standard Direct Price List

Reseller Commission

Market Development Funds (as % of net revenue)

Reseller Revenue Performance

Concept & Creatives

Dedicated Campaign Managers

Technical Platform Integration

Open to Qualified Social Media-Focused Agencies in Select Regions

OUR UNDERSTANDING SAMPLE CAMPAIGN PLAYBOOK

#KongaShoeFever Campaign

Instructions to Brand Ambassadors: Paint a creative picture with your shoes, post a photo that tells a story

“Tell a story with your shoes…”

#KongaShoeFever Sample Responses

Mobilize an extensive audience to participate

A Reputation-based publisher community facilitates compliance with campaign rules and branding guidelines

Peer-to-Peer mobilization efforts and inbuilt incentives for word-of-mouth evangelism creates a massive ‘movement’ for the campaign

Build a strong buzz around the campaign across social media networks Thousands of ambassadors actively submitting content, sharing with friends across 6 social media platforms and generating likes, comments and retweets delivers an explosive buzz over a sustained period. #KongaShoeFever hashtags linked to the Konga product offer will trend for weeks per campaign

Directly drive conversions and sign ups Automatically drive traffic to the brand’s product page on the web. Sign up users as fans of your product and convert them into consumers to boost sales The Platform automatically measures and rewards brand ambassadors for clickthroughs on their posts

In-built Suspicious Activity Control System (SACS™)

Automatically verify all campaign engagement Identify and exclude all likes/retweets from bots and fake twitter/facebook accounts

Track campaign behavior, activity levels by location, time period, social media channel, campaign theme, etc. Learn what works, keep improving!

Campaign Analytics & Metrics

Unlimited Campaign Ideas A robust Campaign Gallery continually updated with superlative concepts and first-rate ideas… …contributed by a community of creative professionals from around the world Creative Contributors earn royalties on use of campaign ideas and creatives they provide

Event attendees get signed up as promoters of your brand or product campaign right from the gate. Brand ambassadors capture and share moments from the event online to amplify your messaging Increase your footfall and boost impact and awareness for brand activation events. Generate a massive buzz that continues long after the event is over

Online-Enable Brand Activation Events with the VIP GatePass

Stream Dynamic User-Generated Content to Your Web Properties with WebStream™

WebStream™ channels a live feed of photo submissions to your campaign straight to your web site Deliver fresh photo feeds from an ongoing brand activation event or product launch to your web page

Typical Campaign Reach

0.1m 10k 0.6m 60

Users on Average viewing each campaign

Brand Ambassadors responding to the campaign and

sharing with friends

Unique Interactions on average for each campaign submission

across social media channels

Calls to Action clickthroughs to microsite, conversions,

likes/retweets, etc.

Contact Us Mobilizr LLC 2711 Centerville Road, Suite 400, Wilmington, DE 19808 USA 259 Etim Inyang Crescent Victoria Island, Lagos Nigeria Web: www.mobilizr.net Twitter: @teamMobilizr Contact: Onyekachi Izukanne

Email: [email protected] Cell: +234.803.343.5259 Cell: +1.678.500.9225

Technology

Mobilizr Partner Pitch Book