THE B2B OPPORTUNITY WITH BIG DATA – MONA VERNON

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About The Data Innovation Lab• Partner with customers, third parties, and internal teams on new

data-driven innovations such as revealing new relationships and data mining for new patterns, and deliver data visualization prototypes

• Data sources: internal big data store, open data and social data

• Experiment with mash-ups of internal and external data in novel ways

• Small team of amazing intrapreneur - data scientists

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WHAT IS THE ENTERPRISE OPPORTUNITY WITH BIG DATA ?

The Enterprise Big Data Pain Point

Most large enterprises are generating a significantly wider variety of data every day and this variety challenge (more than volume or velocity – if your counting Big Data “V”s) is becoming the biggest bottleneck for enterprise analytics.

Mark Schreiber, Novartis

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High quality diverse data is the fuel for analytics

• Quant Research: Predictive and Performance Models– Quant and analytical models mimicking human judgment

– Sentiment engines aggregating opinions

• Data Science: Predictive and Actionable Algorithms– Predictive Machine Learning

– Persistent Point-in-Time Historical Analytics

– Point-in-Time Entity Mapping and Alignment

• Text Analytics: Descriptive Algorithms– Tagging meta-data and parsing

– Search algorithms

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One spectrum of analytics arranged from most human-based to most machine-based

“even the most sophisticated front end tools will merely be window dressing on a spoiled carcass of bad and disconnected data “– Andy Palmer, Tamr Inc.

Benefits of Big Data – View from one sector

Planned Future Investment in Big Data

HOW TO BREAK IN THE ENTERPRISE MARKET WITH BIG DATA?

Coporation innovation is changing

Enterprise data management is changing:Traditional approach meets the bottom-up approach: Treat everything as unstructured, keep the top-down approach as a starting point, and then let the algorithms mine for value.

• New tools, new attitudes: Leverage Open standards and Open Source

• Rapid iteration – lean experiment as a way to manage uncertainty and keep up with the pace of change

• Partner with innovators like start-ups and academics to keep up with technology change

Good news: Software Is Eating The World

Yes, Software Is Eating The World

Yes, Software Is Eating The World

YOU ARE NOT GOING TO BE ALONE !

Find a champion, over deliver, repeat

• Who is passionate vs. who can make it happen

• Who will sign the first check

• Who will define success metrics

• Who will iterate with you on the lean evaluation

• Who will champion you to become a vendor

• Who are you competing against: Legacy, R&D, Big players, other start-ups?

• When do you break-up and try again elsewhere

DATA INNOVATION LABTHOMSON REUTERSINNOVATION DISTRICTBOSTON USA

@monavernon