Embed Size (px)
DESCRIPTION
An overview of where things are moving online.
Citation preview
It’s more thanjust a web pageMatt SteelDigital and Print Services MangerCustomer ServicesApril 2012
2
Meet the internet
In reality no one has ever mapped the whole internet. And now it’s mobile that’s even harder.
In reality no one has ever mapped the whole internet. And now it’s mobile that’s even harder.
3
So where are we?
Here
2.52M visits7.9M page views15.55 years
29.2 years
4
What is online?
A website Social
meetingplace Widgets Pushed information Mobile apps/sites Entertainment
Augmented reality The cloud Online retail Mapping Reviewing and
commenting Games
5
We have a web page
The Field of Dreams:“If you build it they will come.”
Sorry, that only happens in the movies
6
It’s all online, job doneWhat we think customers need
What most customers need
7
Thinking differently
Bring people to the content
Bring the content to people
Where is the content?
8
Bring people to the content
Good: Publish a web address– emails, letters, social media, posters,
publications, tee-shirts, stickers etc…
Better: A short link– Easy to remember and takes up less space.
www.westsussex.gov.uk/leisure/getting_around_west_sussex/roads_and_pathways/report_a_problem-1/highway_form.aspxwww.westsussex.gov.uk/potholes
9
Bring people to the content
Augmented reality – QR Codes
10
Bring people to the content
Augmented reality where next?
11
Bring the content to people
12
Bring the content to people
What next?
13
Where is the content?
14
Where is the content?
15
Where is the content?
WSCC Datastore
16
Thinking differently
Bring people to the content
Bring the content to people
Where is the content?
It’s more thanjust a web pageMatt SteelDigital and Print Services MangerCustomer Servicesmatthew,[email protected]
18
http://youtu.be/kvEisDAsu8w
