1. MOVING GLOBAL CONTENTEXCHANGE TO THE CLOUDIan HamiltonIan HamiltonCTO, VP of DevelopmentChief Technology Officer, SigniantSigniantBroadcast Asia 2012Broadcast Asia 2012

2. AGENDA Background Broadcast Content Delivery Huge Files Slow Traditional Transport Mechanisms Traditional Cloud Approaches Public Cloud Service Private Cloud Infrastructure + Software Public Cloud Infrastructure + Software Hybrid Cloud Content Exchange Cloud Service Internal Applying Acceleration Eliminating Store-and-Forward Storage Connecting Private Clouds Summarywww.signiant.com2 2012 Signiant, Inc ., All rights reserved 3. BROADCAST CONTENT DELIVERY Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 3 2012 Signiant, Inc ., All rights reserved 4. 720 CONTENT TRANSPORT CHALLENGESGB Huge Files 30 20 Gigabytes 10 23 GB0 2 MBOfficeProductivityHD BroadcastUncompressedDocuments Content 2K (1 hour 50 mbps AVC)(1 hour)www.signiant.com 4 2012 Signiant, Inc ., All rights reserved 5. CONTENT TRANSPORT CHALLENGES Slow Traditional Transfer Mechanisms Transfer TimeOne Hour of HD Content* 24:00 18:00 Hours 12:006:00 HTTP Accelerated HTTPAccelerated HTTP Accelerated 100 Mbps500 Mbps1 Gbps LA Metro1:28 0:321:280:061:280:03 LA to NY5:35 0:325:350:065:350:03 LA to London10:590:3210:59 0:0610:59 0:03 LA to Singapore 21:050:3221:05 0:0621:05 0:03 * 50 Mbps AVCwww.signiant.com5 2012 Signiant, Inc ., All rights reserved 6. CLOUD CONTENT EXCHANGE OPTIONS Public Cloud Service Private Cloud Infrastructure + Software Public Cloud Infrastructure + Softwarewww.signiant.com 6 2012 Signiant, Inc ., All rights reserved 7. PUBLIC CLOUD SERVICEFor Office Documents: For Media:Simple Setup SlowCost Effective Unreliablewww.signiant.com7 2012 Signiant, Inc ., All rights reserved 8. PRIVATE CLOUD INFRASTRUCTURE Pros: Cons: Cost Effective at Scale IT Skills Required Fast Direct Transfer Fixed Costswww.signiant.com 8 2012 Signiant, Inc ., All rights reserved 9. PUBLIC CLOUD INFRASTRUCTURE Pros:Cons: On Demand IT Skills Required Infrastructure Cost at Scale Double Transferwww.signiant.com9 2012 Signiant, Inc ., All rights reserved 10. HOW CAN WE ACHIEVEPRIVATE CLOUDBENEFITS WITH PUBLIC CLOUD SERVICESIMPLICITY?www.signiant.com10 2012 Signiant, Inc ., All rights reserved 11. INSIDE PUBLIC CLOUD SERVICESService Object Database Storage Web Server(s) Load balancer StorageStorage Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 11 2012 Signiant, Inc ., All rights reserved 12. INSIDE PUBLIC CLOUD SERVICESService Object Database Storage Web Server(s) Load balancer StorageStorage Content Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 12 2012 Signiant, Inc ., All rights reserved 13. PUBLIC CLOUD WITH OPTIMIZED TRANSPORT Service ObjectDatabase StorageWeb TransferServer(s) Server(s)Load balancerTransferTransfer ClientClient Enterprise EnterpriseStorageStorageContent Provider (Studio) Content Consumer (Broadcaster)www.signiant.com13 2012 Signiant, Inc ., All rights reserved 14. PUBLIC CLOUD WITH OPTIMIZED TRANSPORT Service ObjectDatabase StorageWeb TransferServer(s) Server(s)Load balancerTransferTransfer ClientClient Enterprise EnterpriseStorageStorageContent Provider (Studio) Content Consumer (Broadcaster)www.signiant.com14 2012 Signiant, Inc ., All rights reserved 15. PUBLIC CLOUD WITH PEER-TO-PEER TRANSPORT ServiceDatabaseWebServer(s)Load balancerTransferTransfer ClientClient Enterprise TransferEnterpriseTransferStorageServerStorage ServerContent Provider (Studio)Content Consumer (Broadcaster)www.signiant.com15 2012 Signiant, Inc ., All rights reserved 16. HYBRID CLOUD CONTENT EXCHANGETransfer Transfer Client Client Enterprise Transfer Enterprise TransferStorageServer StorageServerContent Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 16 2012 Signiant, Inc ., All rights reserved 17. HYBRID CLOUD CONTENT EXCHANGETransfer Client Enterprise Transfer EnterpriseStorageServer StorageContent Provider (Studio) Content Consumer (Broadcaster)www.signiant.com 17 2012 Signiant, Inc ., All rights reserved 18. SUMMARY Hybrid Cloud Content Exchange augments robust private contentexchange with cloud file sharing simplicity Private Cloud Content Storage Reduces End-to-End Delivery Times Improves Security Reduces Costs Public Cloud Web Infrastructure Brokers Logical B2B Connectivity Manages B2B Delivery Simplifies Deploymentwww.signiant.com 18 2012 Signiant, Inc ., All rights reserved