- 1. MOVING GLOBAL CONTENTEXCHANGE TO THE CLOUDIan HamiltonChief
Technology Officer, SigniantBroadcast Asia 2012
2. OUTLINE Broadcast Content Delivery Challenges Huge Files Slow
Traditional Transport Mechanisms Cloud Options Public Cloud Service
Private Cloud Infrastructure + Software Public Cloud Infrastructure
+ Software Cloud Service Internals Hybrid Cloud Content Exchange
Summarywww.signiant.com2 2012 Signiant, Inc ., All rights reserved
3. BROADCAST CONTENT DELIVERY Content Provider (Studio) Content
Consumer (Broadcaster)www.signiant.com 3 2012 Signiant, Inc ., All
rights reserved 4. 720 CONTENT TRANSPORT CHALLENGESGB Huge Files 30
20 Gigabytes 10 23 GB0 2 MBOfficeProductivityHD
BroadcastUncompressedDocuments Content 2K (1 hour 50 mbps AVC)(1
hour)www.signiant.com 4 2012 Signiant, Inc ., All rights reserved
5. CONTENT TRANSPORT CHALLENGES Slow Traditional Transfer
Mechanisms Transfer TimeOne Hour of HD Content* 24:00 18:00 Hours
12:006:00 HTTP Accelerated HTTPAccelerated HTTP Accelerated 100
Mbps500 Mbps1 Gbps LA Metro1:28 0:321:280:061:280:03 LA to NY5:35
0:325:350:065:350:03 LA to London10:590:3210:59 0:0610:59 0:03 LA
to Singapore 21:050:3221:05 0:0621:05 0:03 * 50 Mbps
AVCwww.signiant.com5 2012 Signiant, Inc ., All rights reserved 6.
CLOUD CONTENT EXCHANGE OPTIONS Public Cloud Service Private Cloud
Infrastructure + Software Public Cloud Infrastructure +
Softwarewww.signiant.com 6 2012 Signiant, Inc ., All rights
reserved 7. PUBLIC CLOUD SERVICEFor Office Documents: For
Media:Simple Setup SlowCost Effective Unreliablewww.signiant.com7
2012 Signiant, Inc ., All rights reserved 8. PRIVATE CLOUD
INFRASTRUCTURE Pros: Cons: Cost Effective at Scale IT Skills
Required Fast Direct Transfer Fixed Costswww.signiant.com 8 2012
Signiant, Inc ., All rights reserved 9. PUBLIC CLOUD INFRASTRUCTURE
Pros:Cons: On Demand IT Skills Required Infrastructure Cost at
Scale Double Transferwww.signiant.com9 2012 Signiant, Inc ., All
rights reserved 10. HOW CAN WE ACHIEVEPRIVATE CLOUDBENEFITS WITH
PUBLIC CLOUD SERVICESIMPLICITY?www.signiant.com10 2012 Signiant,
Inc ., All rights reserved 11. INSIDE PUBLIC CLOUD SERVICESService
Object Database Storage Web Server(s) Load balancer StorageStorage
Content Provider (Studio) Content Consumer
(Broadcaster)www.signiant.com 11 2012 Signiant, Inc ., All rights
reserved 12. INSIDE PUBLIC CLOUD SERVICESService Object Database
Storage Web Server(s) Load balancer StorageStorage Content Provider
(Studio) Content Consumer (Broadcaster)www.signiant.com 12 2012
Signiant, Inc ., All rights reserved 13. PUBLIC CLOUD WITH
OPTIMIZED TRANSPORT Service ObjectDatabase StorageWeb
TransferServer(s) Server(s)Load balancerTransferTransfer
ClientClient Enterprise EnterpriseStorageStorageContent Provider
(Studio) Content Consumer (Broadcaster)www.signiant.com13 2012
Signiant, Inc ., All rights reserved 14. PUBLIC CLOUD WITH
OPTIMIZED TRANSPORT Service ObjectDatabase StorageWeb
TransferServer(s) Server(s)Load balancerTransferTransfer
ClientClient Enterprise EnterpriseStorageStorageContent Provider
(Studio) Content Consumer (Broadcaster)www.signiant.com14 2012
Signiant, Inc ., All rights reserved 15. PUBLIC CLOUD WITH
PEER-TO-PEER TRANSPORT ServiceDatabaseWebServer(s)Load
balancerTransferTransfer ClientClient Enterprise
TransferEnterpriseTransferStorageServerStorage ServerContent
Provider (Studio)Content Consumer (Broadcaster)www.signiant.com15
2012 Signiant, Inc ., All rights reserved 16. HYBRID CLOUD CONTENT
EXCHANGETransfer Transfer Client Client Enterprise Transfer
Enterprise TransferStorageServer StorageServerContent Provider
(Studio) Content Consumer (Broadcaster)www.signiant.com 16 2012
Signiant, Inc ., All rights reserved 17. HYBRID CLOUD CONTENT
EXCHANGETransfer Client Enterprise Transfer EnterpriseStorageServer
StorageContent Provider (Studio) Content Consumer
(Broadcaster)www.signiant.com 17 2012 Signiant, Inc ., All rights
reserved 18. SUMMARY Hybrid Cloud Content Exchange augments robust
private contentexchange with cloud file sharing simplicity Private
Cloud Content Storage Reduces End-to-End Delivery Times Improves
Security Reduces Costs Public Cloud Web Infrastructure Brokers
Logical B2B Connectivity Manages B2B Delivery Simplifies
Deploymentwww.signiant.com 18 2012 Signiant, Inc ., All rights
reserved
