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At Marketing Vision Consulting pride ourselves on realizing with keen insight the complexity and intricacies of the development and commercialization of new products and offerings. We bring expertise in the areas of biotechnology, pharmaceuticals, diagnostics, medical device, and healthcare services.
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MVC Commercialization Expertise
Phase I LaunchPhase IIa Phase IIIPhase IIb
• Design Clinical Development
• Educate internal stakeholders
• Uncover Customer Insights
• Understand Market Dynamics
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• Understand Market Opportunity
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• Determine Key Product Drivers
• Define Target Audiences & Targets
fine Target Audiences & Targets• Identify
differentiating positioning based on TPP
• Monitor Product Development
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• Support Product Positioning
• Determine lifecycle strategy
• Establish Advocacy
• Determine Medical Strategy
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• Enhance brand equity through campaign and message development
• Build brand equity
• Optimize product portfolio
• Develop Medical Strategies
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• Evaluate sales force effectiveness
• Prepare for launch
• Optimize commercial performance
• Educate internal stakeholders
• Support promotional activities
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Med
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Expertise
Phase I LaunchPhase IIa Phase IIIPhase IIb
• Clinical Development & Operations
• Design Clinical Development
• Educate internal stakeholders
• Exploratory Research
• Competitive Landscape research
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• Market Assessment & sizing
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• Commercial Assessment
• Treatment Algorithm & Patient flow
fine Target Audiences & Targets• Market
Assessment & sizing
• Financial Impact
• Medical Monitoring
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• Segmentation• Targeting• Positioning
• Lifecycle Management
• Portfolio Optimization
• Establish advocacy
• Determine medical strategy
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• Promotional Campaign development
• KOL Influence Mapping
• Pricing Research
• Brand development
• Campaign & message development
• Medical Strategies
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• ATU• Message Recall
• Launch strategy• Multi-channel
Marketing• KPIs• Commercial
effectiveness
• Sales scientific training
• Medical promotional support
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Dev
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Med
ical
Services
MARKETING VISION CONSULTING COMMERCIALIZATION SERVICES
Medical Strategic Management
Clinical Development & Operations - clinical study design and strategy, protocol, Steering Committee Management, data review, analysis & reporting
Medical Monitoring - safety monitoring, coding Sales Scientific Training - live or web-based training,
module preparation (Phases I-III) Medical Strategies - Advisory Boards, Publication
Strategy, Scientific Platform, Medical Strategic Plan, KOL Development, Speaker Training & Meetings
Medical Promotional Support – Promotional Material Review
Market Research
Commercial Assessment – Treatment Algorithm/Patient Flow - Segmentation - Positioning - Branding Research - Promotional Campaign Development – KOL Influence Mapping - Pricing Research - ATU -
Marketing
New Product Planning Product Forecasting Launch Preparedness Product Lifecycle
Management Portfolio Optimization Business Analysis & Planning New Business Development Brand Development &
Management Strategic Marketing
Commercial Effectiveness Resource Optimization Medical & HCP Marketing Consumer & Patient
Marketing Managed Markets
Marketing Multi-Channel Marketing Digital Marketing KOL Mapping Advocacy Development
Product Development
New Product Planning Strategy Development Strategic & Tactical Project
Management New Product Ideation & Gap
Analysis TPP Development Regulatory Registration
Planning Technology Transfer Team Leadership &
Facilitation
Business & Financial Processes
Business Cases New Product Proposals Clinical Development
Plans Project Timelines Portfolio Management Budget Planning &
Forecasting
Therapeutic Area Expertise
Metabolics (Diabetes/Obesity)
Central Nervous System DisordersGI Disorders
Transplant
Respiratory
Wound Management
Cardiovascular
Anti-virals/HIV
Immunology
Anti-infectives
Women’s Health
Pain/Inflammation/Rheumatoid Arthritis
Oncology
Cough & Cold Preparations
Ophthalmology
Urology
Sports Physiology & Rehabilitation
Medical Devices
Diagnostics
Dermatology/Skin Care & Nutritional
Collective Collaborations