MYTRIZ COMPETITION 2012PART 1

Nurul Akmar RuslanAsna M Zain

The Problem Breakdown

• Lack of R&D investment in Malaysia• Critical for the sustainability of economic

growth • Previously, relied on government initiative• Recent plans, emphasize on aggressively

involvement of private sector• Threats and adversities from– Growing human population– Climate change

PART 1 (C)

• To encourage more investment in science-based R&D1

• To increase competitiveness of the nation2

• To enable sustainable economic growth3

Objectives

Benefits/Impact if the Problem Solved

• The assurance of economy stability for a long period of time• Generate new ideas and novel products in the markets• Overcoming the threats of the climate change and the

growing human population• Provide employment to the nation in various sector of

industries

Function Analysis

R&D Economy

Population

Climate

boost

danger

use

Cause & Effect Chain Analysis

Low investment in R&D

Lack of interest/awarness in

R&D

Low budget for R&D investment

Low in income

Lack of R&D projects

Lack of ideas for R&D/low-level of competitiveness

Education system

TOOL 1: SUFIELD MODEL• Climate change harm people• Introduce F(chemical) or F(electrical ) to remove harmful function

Harm

F(M)

PeopleF(C)

Climate change

Harm

F(M)

PeopleF(C)

Climate change

HarmF(M)

PeopleF(E)

Climate change Harm

F(M)

PeopleF(E)

Climate change

TOOL 2: ENGINEERING CONTRADICTION“If the awareness for R&D is increased, it will encourage more R&D investment in science-based field, then improve the competitiveness of the nation and also enable the sustainability of economic growth”

Improving: #26 Quantity of Substance, #39 ProductivityWorsening: #24 Loss of Information

POTENTIAL SOLUTIONPrinciple 24 Intermediary – using University/Higher Institution• Use R&D based in the university and high institution to reach the industries.

• R&D based in university can also extend their research studies to the societies.

• R&D based in university also has a number of manpower among the researchers, lecturers, as well as students

• Thus, it will also create competitiveness among the universities in the R&D development program.

THE ENDTHANK YOU