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Brief 5 minute presentation on what Nature Publishing Group has been doing on the iOS platform.
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nature.com on iOS devices
Photo by Sol Goldberg
Who are you?
nature.comitunes.com/apps/naturecom
Screenshots from Martin Fenner
Mobile subsWe sell a mobile-only subscription through the app.
They’re lower cost than a full sub - ~ $79 for a year’s worth of Nature, or $9.99 a month.
We’re experimenting with the price point.
Uptake has been better than expected – but it’s not a significant revenue generator.
Marketing the app
• If you’re not in the top 100, the App Store doesn’t really help discoverability
• Apple don’t give you conversion rates
tablets ≠ mobiles
What’s next?
Time’s Up!
About your speaker:Name: Euan Adie
Company: NPG
Tel:
Email: [email protected]
Social Media:
stew @ twitter
www.ghastlyfop.com
