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Julie’s Kitchen
Food Beast
Natalie James
Natalie James
The Kitchy Kitchen
Pages 3 - 5
Cook With April
Pages 6 - 8
Pages 9 - 10
Pages 11- 12
Pages 13 - 15
Pages 16 - 17
Pages 18 - 19
Bakers Royale
Foodie Crush
Overview
Ken’s #ByeByeBland | Page 2
7
45
Influencers Activated
Unique Placements
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Posts from Julie’s Kitchen
Ken’s #ByeByeBland | Page 5
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This Food Beast Video Broke The Internet!
๏ Statistics:
๏ 2,500 Likes
๏ 3,500+ Shares
๏ 161,000+ Views
OVER 160,000 VIEWS IN ONLY 4 DAYS!!!
Ken’s #ByeByeBland | Page 8
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Promotion Opportunities
Single-Platform Promotions
How it worksMobilized influencers create sponsored content featuring your product/brand/event and post it on the social media channel of your choice.
Usages• Product Haul videos on YouTube• Product placements in themed
Instagram or Vine posts• Product reviews on blogs• Shoutouts on Twitter and Facebook• etc.
Examples
Cross-Platform Promotions
How it worksMobilized influencers post sponsored content across their channels simultaneously to engage their audience from various angles and maximize the campaign’s impact.
Usages• A top Viner posts a sponsored Vine featuring
your product, repurposes the video for Instagram, shoots a “behind the scenes” for Snapchat, and tweets out an exclusive coupon code.
• A YouTuber creates a product haul video about back-to-school styles, writes a blog post re-capping the video, and invites her followers to send her their favorite style through Snapchat.
• etc.
Examples
Community Mobilization
How it worksInfluencers in the same networks and industries gravitate towards one another to collaborate. Mobilizing a community of influencers is a powerful way to maximize exposure and initiate a viral streak.
Usages• Sponsored Twitter party: a group of bloggers recruit their
peers to lead a 1-4h “party” on Twitter, where participating members engage with the brand and use a hashtag to attract more members.
• Vine collaborations: a community of 3-10 Viners collaborate with each other on sponsored Vines, then “revine” (share) each other’s content, increasing their reach and likelyhood of hitting the popular page.
• etc.
Examples
