network

experience

management

From sub-optimal, network-centric to optimal, network-experience focused

customer/user experience

of mobile network operators

(MNOs) see customer/user

experience as business

critical…

…but it’s also a complex

concept to understand, assess, and optimize/manage

76%

customer/user experience

of MNOs think they

clearly/fully understand

what their customers’

experience is

20%Only

network quality/experience

Key competitive asset for MNOs

Drives churn and service uptake

Should link to customer profile/value

network-related challenges

return on investment (ROI)

customer

experience

operational

agilityend-to-end (e2e)

performance

network

infrastructure

customer

expectationscomplexity

competition/

regulationcost

rely on network

KPIs only?

cannot get

e2e visibility?

maintain

domain silos?

need new

tech/capacity?

? ?

need for a different

approach

optimal

equipment-independent

expert

To understand and manage how

MNO customers experience network

performance, and to increase

network ROI

need to focus on:

Customer

experience

of the network

$

need to focus on:

End-to-end

network

performance

need to focus on:

Agile

network

operation

need to focus on:

Targeted

network

infrastructure

network experience management (NxM)

Increased network ROI

Customer

experience

of the network

Agile

network

operation

Targeted

network

infrastructure

End-to-end

network

performance

$

network experience

management (NxM)

The optimal

equipment-independent

expert approach

enabling MNOs to understand and

manage how their customers

experience network performance, and

to increase network ROI

NxM and the network of the future

5G expected to

improve network

experience

To begin with,

5G emergence will

magnify challenges

NxM can smooth

the road to 5G,

regardless of

launch timeline

5G strategy must

consider customer

needs and network

ROI, i.e. rely on NxM

for more details

Download the NxM report*

Visit the Amdocs website Contact Amdocs

Read blogs about NxM

*NOTEStats in Slides 2 and 3 are based on a Rethink Technology Research 2016 survey and a new report that focuses on NxM entitled:

A new era for wireless: from network to network-experience focused –How to address the top-10 challenges identified by mobile network operators