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Networked Business Initiative's latest presentation in english. A quick overview of the main points and the build of the Dashboard.
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THE NETWORKED BUSINESS INITIATIVE (NBI) Ac4onable insight for digital success
• History • What? • How? • Why?
Networked Business Ini0a0ve
“Besides strategy – IT, is by far the biggest factor when it comes to
shaping an organiza4ons compe44veness in the digitally
networked and globalized society.
McKinsey quarterly 2013
Piloted 2010-‐2013 -‐ SocialSeman4c.eu
• 172 Partners • 175.000 engaged • 4000+ surveyed • 15.000 hard copies / 10.000 downloads in the first 3 months • 100+ events • 400 media impressions • Community of 10.000+ (FB, Twi`er, LinkedIn, NL) • Sold at bookstores, used by consultancies, prac44oners and
professors alike
Pilot -‐ 2010-‐2013 SocialSeman4c.eu
”
Move digital maturity
forward because it is a key to rebuilding a
sustainable and better 21st
century business environment
WHY
“Vi sad bare og snakkede om at det var godt, at vores virksomhed ikke er
på LinkedIn!
Top 100 DK Firma -‐ HR chef
“ The challenge is no longer the lack of knowledge, IT maturity or experience
The challenge is to set the knowledge in context
and create relevant ac4ons
-‐ For my company -‐ For my department
-‐ For me!
“1 Context
“2 Perspec4ve
It-‐ and networks dynamics is the
new founda4on
Strategi
IT
Finance
Sales & Marke0ng
PR & Coms
Human Resources
Service & Support
Innova0on (R&D)
Leadership & Man.
Produc0on & Logis0cs
Legal
A Networked Business re-‐invents itself based on the principals of the Networked Society. It reinvents itself
in respect to people, processes and products
• What is my market – today / tomorrow?
• From where do I get my recourses?
• How do I develop new products in an ever faster changing market?
• How do I lead and organize my company for flexibility?
• How do I sell to an empowered customer base?
• Who is my customers and who is my compe0tors?
• How do I automate and organize my produc0on? • Should I Insource or Outsource?
Everything changes and IT is the driving force!
Strategy
IT
Finance
Sales & Marke0ng
PR & Coms
Human Resources
Service & Support
Innova0on (R&D)
Leadership & Man.
Produc0on & Logis0cs
Legal
When it’s so obvious, why is it so hard? ?
Why do you come to work? ü Recruitment ü Accelerate Learning ü Build Culture & values ü Support Change Management
But it’s NOT to do IT!
Example: The Responsibili0es of HR
What if there were a tool that would answer….
How can technology X support responsibility Y of the HR Business func4on? A tool that I could use to benchmark my performance against: -‐ My industry -‐ My Country -‐ The top 25% -‐ best in class
Technology* • Web (Informa0on
syst.) • Social media • Mobile • Cloud • Data analy0cs (big and
small data)
Business func1on*
• Sales & Marke0ng • Service & Support • PR & Communica0on • Leadership &
Management • Human Resources • Innova0on (R&D)
The NBI-‐Dashboard perspec0ves
*New technologies and business func0ons will be added in version 2
Technology
Business Value
Organisation
§ Governance § Culture § Resources § Adop0on § Intra/inter silo
coordina0on § Barriers and drivers
to investment
§ Systems used § Use of data § Capabili0es § Architecture § Investment in
technology
§ Impact of technologies § Value created § Influence on strategic goals
NBI 3D Maturity Framework
The NBI-‐Dashboard perspec0ves
Personaliza0on
Company Informa0on
Organiza0on
Sales & Marke0ng
Service & Support
PR & Communi-‐ ca0ons
Human Ressources
Innova0on (R&D)
Leadership & Manage-‐
ment
Technology
Demography
START
FINISH
Business Value
= Cross organiza0onal ques0ons
= ques0ons related to business func0ons
Technology
Business Value
Organiza0on
Survey structure
“In conclusion
“A free web-‐service which helps companies and their advisors benchmark their u0liza0on of networked IT-‐technologies like social, mobile, cloud, data analy0cs and web-‐based informa0on systems
"Run as a global community ini0a0ve the Networked Business Ini0a0ve brings together academic organiza0ons, commercial partners and industry associa0ons in co-‐crea0ng a globally recognized set of open industry standards for digital networked business success
Lighthouse references
We are gedng Lighthouse references & network in all 4 approached countries (NO, DK, UK, SE)
• Koomen, T., & Pol, M. (1998). Improvement of the test process using TPI • Saeki, M. (2003). Embedding metrics into informa0on systems development methods: an applica0on of method engineering
technique. • Sokware Engineering Ins0tute [SEI], Carnegie Mellon University (1995). The capability maturity model: guidelines for improving the
sokware process. Boston, Massachuseos, USA: Addison-‐Wesley. • Paulk, Mark C.; Weber, Charles V; Cur0s, Bill; Chrissis, Mary Beth (February 1993). "Capability Maturity Model for Sokware (Version
1.1)". Technical Report (Piosburgh, PA: Sokware Engineering Ins0tute, Carnegie Mellon University) • Nolan, R. L. (July 1973). "Managing the computer resource: A stage hypothesis". Comm. ACM 16 (7): 399–405. • Humphrey, W. S. (March 1988). "Characterizing the sokware process: A maturity framework". IEEE Sokware 5 (2): 73–79. • Humphrey, W. S. (1989). Managing the Sokware Process. SEI series in sokware engineering. Reading, Mass.: Addison-‐Wesley. • Paulk, Mark C.; Weber, Charles V; Cur0s, Bill; Chrissis, Mary Beth (1995). The Capability Maturity Model: Guidelines for Improving the
Sokware Process. SEI series in sokware engineering. Reading, Mass.: Addison-‐Wesley. • "CMMI for Development, Version 1.3" (PDF). CMMI-‐DEV (Version 1.3, November 2010). Carnegie Mellon University Sokware
Engineering Ins0tute. 2010. • "CMMI for Services, Version 1.3" (PDF). CMMI-‐SVC (Version 1.3, November 2010). Carnegie Mellon University Sokware Engineering
Ins0tute. • "Process Maturity Profile (Current and Past Releases)" (PDF). CMMI for Development SCAMPI Class A Appraisal Results. Sokware
Engineering Ins0tute. • “Evaluate And Evolve Social Intelligence Assessment: The Social Intelligence Playbook”. Forrester, May 17, 2012 | Updated: May 31,
2012 • “Listening Metrics That Maoer”. Forrester, May 17, 2012 • “Defining Social Intelligence”. Forrester, May 18, 2012 • “2013 Planning Brief: Listen To Customers, Engage With Influencers”. Forrester, November 14, 2012 • “The Total Cost Of Listening”. April 9, 2012 • Social Listening Buyer's Guide 2013”. Econsultancy, June 2013
Inspira0on and references for the NBI 3D Maturity Framework
