New Dynamics on Enterprise Data with SAP Business Analytics

New Dynamics of Enterprise Data with

SAP Business Analytics

Muzaffer YÖNTEM /([email protected] )

MDSP ap Country Manager

20 February 2014

@myontem

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

To Continually deliver world Class Solutions &

Technologies with SAP

Help Customers better use their data assets to

Improve Performance and make smarter decisions

Core focus on Customer satisfaction & Technology innovations

“A Midis Group company & a

Sybase Products Middle East

affiliate company”


The Group


Successful public sector organizations . . .

Effectively align goals and resources to balance risk and

opportunities for optimal Government support to

citizens

They do it by:

Aligning resources to desired outcomes

Understanding the costs of delivering citizen services

Enabling flexibility to anticipate shifts in priorities

Prevention and detection of fraud, waste and abuse

Result:

Tailor resources to citizen demands while increasing

efficiency

Conduct government transformation through innovative

strategies to contain costs and maximize revenue

Provide transparency and self service access to

constituents


Delivering remarkable business performance: What did the best do in Public Services?

- 50 % Time to collect data

-30% -66% Reduce budget prep time

VRL Research & Asian Banker

Time to project completion


Leading indicators enable the performing government and

sustain citizen services

Program funding

Time to welfare payment

Of outstanding accounts payable

Payroll errors

Time to tax collection

Crime detection rate

Costs of citizen services

Contracts compliance


DATA

Big Data is among

us

PEOPLE

New Challenges for The Single Version of The Truth

People’s expectations

have changed


Going beyond just reporting yesterday’s

news to enable Public Sector to run smarter

OP

ER

AT

ION

S l H

R l F

INA

NC

E | P

RO

CU

RE

ME

NT

l AS

SE

TS

PROGRAM MANAGEMENT I CITIZEN SERVICES I SOCIAL AID I PUBLIC TRANSPORTATION I PUBLIC

SAFETY

Tom Davenport International Institute for Analytics

TAX & REVENUE COLLECTION I CITIZEN DELIVERY I ACCOUNTABILITY & TRANSPARENCY I COMPLIANCE PU

BL

IC D

EF

ICIT

I B

UD

GE

T P

ER

FO

RM

AN

CE

MA

NA

GE

ME

NT

I P

OL

ICY

How and why

did it happen?

What is the risk if it

does/doesn’t happen?

How do you prevent /

ensure it happens again?

What

happened?

What is

happening now?

What will

happen?


Mobile

CRM Data

Planning

Opportunities

Transactions

Citizens Sales Order

Things

Instant Messages

Complaints

Demand

Inventory

Big Data

Sales Order

Things

Mobile

Demand

Big Data

Customer Planning Transactions

And Includes All Data Types


But most organizations are not addressing this opportunity… Traditional metrics are backward looking

Most Established

KPIs are “Backward

Looking”

$2

Billion

Annual revenue increase made possible

if the Fortune 1000 business increased

the usability of its data by just 10%

10%

75%

Use Analytics

Today

Need

Analytics

by 2020

Nucleus Research, Gartner, Fortune Magazine


Source: IDC, 2011

Operational Reporting

& Data warehousing

Business

Analytics

MARKET EVOLUTION


A day in the life with mobile analytics suite

8:02am

Smart search

8:23am

Explore/access

big data

4:45pm

Google maps

identify next

best place

12:32pm

Collaborate

6:14am

Time sensitive alerts

7:17pm

Offline use and BI

on demand

Product profitability

Compliance Monitoring

Travel & expense

Pipeline

search


75% need access

50% need access

10% have access

2012

2014

2020

+80% per year

Users Data


75% need access

50% need access

10% have access

2012

2014

2020 +80

% per year

Users Data

FLASHPOINT


DATA PEOPLE

A Network of Truth Is Needed


Business Intelligence Business Analytics

Differentiation Innovation


Standard Reports

Ad-hoc Reports

OLAP & Visualization

Dashboards & Scorecards

Exploration & Visualization

Value

Predictive Modeling

Traditional Business Intelligence

Big Data Analytics

Org

an

izati

on

al &

Co

mp

eti

tive I

mp

act

Not all business intelligence is the same The analytical tools continuum

Co

lle

cti

ve

In

sig

ht

Maturity of Analytics Capabilities

Use

r E

ng

ag

em

en

t

Analytics solutions from SAP

Agile

Visualization

Advanced

Analytics

Big

Data

Mobile

Collaboration

Cloud

Enterprise

Business Intelligence

© 2013 SAP AG. All rights reserved. 19

What makes analytics solutions from SAP for

Public Sector different?

Improved Decision Making

Mobile

Analytics

Citizen Insight Rapid

Deployment Services

BI as

Self-Service

Integrated with

SAP Business Suite

Accountability &

Transparency

BI on the Cloud

Complete,

Affordable Solution

Out-of-the-Box


Now in one complete package from SAP

Answers

IQ

Operational Data

SAP BusinessObjects BI, analytics edition

Analytic

DBMS

Data Sources e.g.

Oracle 11g, IBM DB2,

Microsoft SQL Server

ASE,ASA….

http://www.google.com.tr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PzhSP5iYI1_XwM&tbnid=ASAGzdr44h4-CM:&ved=0CAUQjRw&url=http%3A%2F%2Fwiki.scn.sap.com%2Fwiki%2Fdisplay%2Fstage%2FSAP%2BSybase%2BIQ&ei=1RcFU7DXI7CV0QX1-4CQBQ&bvm=bv.61535280,d.d2k&psig=AFQjCNGYrUg4UcspuseGmHIdepAfE9jiXQ&ust=1392929102672541

http://www.google.com.tr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=JCUaiE5lWFQpnM&tbnid=J2jmhU8eVXTahM:&ved=0CAUQjRw&url=http%3A%2F%2Fwiki.scn.sap.com%2Fwiki%2Fdisplay%2FEIM%2FData%2BServices&ei=VhgFU__sBuib0QXfuoAQ&psig=AFQjCNFhi-3w7YvGdH8KRwuE_RqTyzcsGQ&ust=1392929235957288





SAP BusinessObjects BI Analytics edition

ERP Unstructured data OLAP Cubes MS Excel Databases Applications CRM

Business Intelligence Platform

Sybase IQ (Enterprise Data Warehousing)

SAP BusinessObjects Data Services

Enterprise Portals

MS Office On Demand Services

Browsers Mobile Devices Embedded Content

Visualization Discovery Dashboards Analysis* Reporting

Data Quality Data Integration Information Governance

Also traditional IT architectures are

pressured …driving new solutions such as

Hadoop

2.8 ZB in 2012

85% from New Data Types

15x Machine Data by 2020

40 ZB by 2020

New Sources (Sentiment,

Clickstream, Geo, Sensor)

Ref: H

orto

nw

ork

s

23

Big Data success demands full coverage

Accessible

Deep

Simple Real Time

Broad

Answer complex questions on granular data

Predict the best next action

On any device or to any user

Self service and intuitive

interactions

No data preparation

No pre-aggregates

No tuning

Real-time streams of data

Ask a question, get an

immediate answer

Massive data scale

Many data types

24

SAP HANA/ Hadoop Reference Architecture

H2 – The Power of SAP HANA and

Hadoop

Big Data Platform Big Data Science

Real Time Real Value Real Results

Big Data

Analytics & Apps

SAP: Real-time, with real results

26


Each user profile requires different BA usage

C-Executives

BU Unit Heads

Managers

Po

rtal In

teg

ratio

n (S

ha

rep

oin

t,WS

,SA

P)

Real-Time

Spontaneous

Analysis

İnteractive Data

Visualization &

Dashboard

Imp

ac

t A

na

lys

is &

Da

ta L

ine

ag

e

Desktop Widget

&

MS Office Support

Multi Dimentional

Analysis

(OLAP,ROLAP..)

Business Analytics

Needs

Operational

Reporting

Ad-Hoc Query

Analysis

Mobile Business Intelligence

Analysts

Data Scientist

Expert User

IT Unit

Mobile Business Intelligence

Predictive Analysis


BI Widget Usage


SAP BusinessObjects Mobile BI


SAP BusinessObjects Explorer

https://bi.ondemand.com/show/1ddsnAS4NizHj1yTHYAfY1Qa0S?backbutton=y

SAP Lumira: Visualizing Big Data unleash analyst creativity

Provides the freedom to understand your data,

personalize it, and create beautiful content

Download and install on your desktop

in less than 5 minutes

Insight from many data sources

Combine, manipulate and enrich data

to apply it to your business scenarios

Self-service visualizations and

analytics to tell your story

Optimized for SAP HANA for real-time

on detailed data

Self Service for

Analysts

31

Q&A