New Opportunities with New Generic Top-Level Domains

Presenters:

Daniel Young and Christine Skiffington

1

® 1&1 Internet Inc. 2014 2

Presenters

Daniel Young

Content Manager,

1&1

Christine Skiffington

Social Media Manager, 1&1

Agenda

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What Are New Generic Top-Level Domains (gTLDs)?

Why Should You Consider A gTLD?

How Can They Benefit Your Business?

Case Studies: How gTLDs Are Benefiting Businesses

How to Secure Your gTLD

When Will The gTLDs Be Available?

Q & A

The end of a domain name

e.g. .com, .net, .org

New top-level domains

The new range of creative

extensions

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What Are New Top-Level Domains?

Increased

Options

Tailored to Your

Business

gTLDs

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Why Should You Consider A gTLD?

Increase Awareness

Protect your Brand Identity

Connect any new name to your current website

Differentiate yourself

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How Can They Benefit Your Business?

Business: Plans to design and build custom bike frames New domain: www.culture.bike

Why: Manages a website called Pedal Culture Wants to sell custom bike frames on website Increases visibility from other passionate cyclists

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Case Study: Jesse Buller, Pedal Culture

“I love beautiful websites, so I decided to work on one of my own, creating Pedal Culture in November 2013. I’m combining my education in design with my

passion for bicycles.” - Jesse Buller

Business: Wedding and Special Event Photography New domain: www.davidstewart.photography

Why: The namespace of .com was too crowded Creates a more simple and memorable URL Increasing brand awareness online

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Case Study: David Stewart Photography

“With DavidStewart.photography, my name

conveys, at a glance, who I am and what I do,

with no compromises in clarity. That simplicity

has a direct impact on client reach, which is

critical to any business.”

- David Stewart

Business: Grape Cat, Retailer of Vegan Clothing New domain: www.veganonline.clothing

Why: To increase brand recognition To stand out against competition To make it easier for customers to find them

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Case Study: James Lucas, Clothing Retail Owner

“Only starting our business last year I hope the new TLD, veganonline.clothing, will help our business grow and make it easier for new

customers to find us online.” - James Lucas

Step 1: What do you want your gTLD to represent?

Location e.g. .nyc, .vegas .miami

Subject area e.g. .wine, .football, .wedding

Business industry e.g. .accounting, .marketing

Website type e.g. .shop, .blog

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How to Secure Your New gTLD

Step 2: Visit the 1&1 New gTLD portal

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How to Secure Your New gTLD

New gTLDS already available!

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When Will The New gTLDs Be Available?

TLD

.VENTURES .LIGHTING .ENTERPRISES

.SINGLES .PHOTOGRAPHY .TIPS

.BIKE .CONTRACTORS .VOYAGE

.HOLDINGS .LAND .SHOES

.PLUMBING .TECHNOLOGY .CAREERS

.GURU .CONSTRUCTION .PHOTOS

.CLOTHING .DIRECTORY .RECIPES

.CAMERA .KITCHEN .DOMAINS

.EQUIPMENT .TODAY .MENU

.ESTATE .DIAMONDS .BERLIN

.GALLERY .CAB

.GRAPHICS .LIMO

gTLDS to be released in the next month!

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When Will The New gTLDs Be Available?

TLD Release date TLD Release date

.ACADEMY 03/19/2014 .CAMP 04/02/2014

.CENTER 03/19/2014 .EDUCATION 04/02/2014

.COMPANY 03/19/2014 .GLASS 04/02/2014

.COMPUTER 03/19/2014 .INSTITUTE 04/02/2014

.MANAGEMENT 03/19/2014 .REPAIR 04/02/2014

.SYSTEMS 03/19/2014 .COFFEE 04/09/2014

.UNO 03/19/2014 .FLORIST 04/09/2014

.BUILDERS 03/26/2014 .HOUSE 04/09/2014

.EMAIL 03/26/2014 .INTERNATIONAL 04/09/2014

.SOLUTIONS 03/26/2014 .SOLAR 04/09/2014

.SUPPORT 03/26/2014 .HOLIDAY 04/16/2014

.TRAINING 03/26/2014 .MARKETING 04/16/2014

Thank you for your attention!

Questions?

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