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9/16/2013
1
New gTLDs program update: TMCH and brand
protection Presented by:
Joe Thymian Regional Director, APAC
Alban Kwan New gTLD Manager, APAC
1. Update on the New gTLD program
2. Launch timeline for the Chinese TLDs
3. What is the submission process, requirements and
cost for the Trademark Clearinghouse (TMCH)?
4. How enforceable is IP in the new domain structure?
What is the best practice under the new structure?
Agenda
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• About CSC Digital Brand Services – CSC is a privately-held company that has been in business since 1899 and
headquartered in Wilmington, Delaware - USA
– CSC offers Corporate Legal, Compliance & Governance Services, Secured Transaction Services, Trust & Special Purpose Entity Services, as well as Domain, Trademark & Brand Protection Services
– CSC has been building its Domain, Trademark & Brand Protection Business Division since 1999
• 1999 – One of the 1st ICANN-accredited registrars
• 2005 – Acquired eBrandSecure
• 2006 – Acquired Corporate Services Division of Register.com
• 2007 – Acquired NameProtect
• 2011 – Acquired Iron Mountain Domain Name Business
• 2013 – Acquired MelbourneIT Digital Brand Services and rebranded the CSC business unit – CSC Digital Brand Services
– CSC DBS is now the largest corporate domain name registrar in the world
– CSC DBS has Offices & Staff in the US, CA, UK, FR, DE, SP, SE, AU & MY
CSC is now managing over a 1/3 of all .BRAND New gTLD applications submitted to ICANN
Introducing CSC DBS
Trademarks
Global market screening search
Effective online trademark monitoring around the world
Social Media
Proactive username registrations on +100 sites
Monitoring of social media mentions of brands & trademarks
Domain Name Management
Registration & renewal in
more than 700 extensions Domain Name Acquisition &
Recovery
Digital Certificates
Online security; four types of SSL Certificates
DNS Validation
Brand Monitoring
Identifying & combatting of brand abuses online
24x7 Internet search through CSC web-crawling technology
New gTLD
New gTLD Registrar & TLD Management Solution
New gTLD Strategy TMCH filings
Enforcement
UDRP Service URS Service (coming soon!) Site Takedown
Phishing Services
Global monitoring across multiple channels
Advanced technology Instant blocking
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New gTLDs Update
The result: A new online landscape
Illustration from Washington Post, 7 February 2011
The numbers:
• Over 1,900 applications
• Over 1,300 unique names
• Many generic names
• New business models will
emerge
.sydney
.bank .app
.sport
.scot
.deloitte .web
.paris .bike
.how
.eco
.film .health
.yoga
.hotel
.music
.money
.blog .shop
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Examples Car industry – BMW, Audi, Jaguar, Ferrari
Luxury goods – Chanel, Omega, Gucci
Hotels – Hyatt, Hilton, Marriott
Airlines – SAS, Delta, Swiss
Sport – football, tennis, golf, baseball, AFL, NFL
Cities – Melbourne, London, Paris
Regions – Africa, Quebec, Cymru, Scot
Credit cards – Visa, Amex, AmericanExpress
Banks – HSBC, BBVA
Media – Sky, BBC, ABC
Technology – Oracle, Intel, Cisco, Java, Microsoft, Google, Amazon
Consultants – Deloitte, Accenture, KPMG, McKinsey
Asian Names 303 Applications
Malaysia - .Genting
Singapore - .Starhub .Changiairport
China - .unicom . 联通 .weibo .微博.Shangrila .香格里拉
India - .Tatamotors .Infosys
Japan - .goo .ntt .nissay
Australia - .ANZ .AFL .CPA .Melbourne
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Status of Applications
Overview of Applications
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Objection and Dispute
• New gTLD applications are generally upheld by WIPO • 1 out of 69 – objection upheld • 1 out of 69 – objection upheld with Dissenting Opinion • 55 out of 69 – objection rejected • Remainder pending or withdrawn
• Example: • .Goo – NTT v.s. Google – resolved via private negotiation • .mail – 6 objections by US Postal Service – all rejected
• Generic word that affects your business is ALLOWED • .now – Hutchison (NOW TV online service in HK) v.s. 5 other
applicants – trademarked name does not guarantee priority over other applicants
• Lessons: • Some non-applicants thinks that they can object to New gTLD
application through trademark enforcement • This is proving to be much more difficult than they think
• LRO based mainly on ICANN rules, not local trademark law • how effective is trademark right enforcement on 2nd level
registration under the New gTLD?
Contracts signed – 3 applications: 1. < . شبكة > - Arabic for "Web or Network" 2. < .онлайн> - Russian for "Online" 3. < .游戏> - Chinese for "Game"
Launch frequency: • 20 TLD per week • Estimate start time – This month • IDN (Internationalized Domain Name) first Implications: • Launches will affect China, Japan, India and other non-English
speaking world first • non-English speaking world is least prepared for New gTLDs • Lack of awareness from general public
• High cost of name registration • Initially increase & intensify cybersquatting problem especially in
China (80% of cybersquatting occurs in 1st 3 months of launch) • Will discuss “Best Practice” for Online Brand Protection later
TLD Launch
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Chinese TLDs • List of Chinese TLDs
• Estimate launch timeline
• Possible cultural impact of the TLDs
• Importance of brand protection
gTLDs can create the
bridge between off- and
on-line media and
simplify the search
process with meaningful
URLs.
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TLD list (Chinese)
.Brand .Generic Social Similar Geographic
香格里拉 天主教 八卦 网址 深圳
中信 世界 新闻 网站 佛山
淡马锡 大拿 中文网 广东
嘉里大酒店 點看 游戏 公益 广州
一号店 政府 我爱你 慈善
嘉里 商标 娱乐
大众汽车 手机 购物 商店
工行 信息 在线 商城
盛贸饭店 点看 时尚
微博 健康 网店 企业
飞利浦 食品 机构
亚马逊 餐厅 公司
欧莱雅 移动 集团
盛貿飯店 招聘
诺基亚 机构体制
谷歌 政务
联通 書籍
家電
网络
Chinese TLD
consideration
• Launch time: • All Chinese TLD received Contracting Information Request (CIR) • All can start contracting with ICANN • Launch time estimation – Q4 2013 to Q1 2014
• Cultural impact:
• At least 10-11 strings could be built into popular social media site, e.g.:
• 我爱你
• 八卦 • 购物
• Similarity problem
• 网址 v.s.网站
• 公益 v.s.慈善 (公營 .v.s. 私營)
• 商店 v.s. 商城
• 企业 v.s. 机构 v.s. 公司 v.s. 集团
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Brand Protection under New gTLD • Trademark Clearing House
– Criteria and Limitation
– Trademark submission process
– Trademark +50
• UDRP v.s. Unified Rapid Suspension
• Best Practice as suggested by CSC
The trademark clearinghouse (商标信息交流中心) launched on 26th March 2013
A global repository for verified trademarks for the purpose of (网上品牌侵权的官方中央处理系统) :
Sunrise registration services for exact match* of the mark name
Trademark claims during the first 90 days of a new gTLD
Additional trademark protections implemented on a voluntary basis by many new gTLD registries (e.g., Domain Protected Marks List)
Support for Uniform Rapid Suspension (URS) filings that are meant to be faster and cheaper than the UDRP
*Exact match based on Deloitte’s algorithm
Background
What is Trademark Clearinghouse?
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A trademark holder wishes to
participate in any pre-registration
(Sunrise) period for any new gTLD
A trademark holder that wishes to
receive trademark claims alerts when
third parties register domains in any
new gTLD that matches your record in
the TMCH (商标索偿期)
A registration is mandatory if…
Considerations
Term lengths 1, 3 and 5 year available
3 year: Cost effective and ability to participate in Sunrise periods
Why participate now?
New registries are going live this year
Ensure marks are protected in the maximum number of registries
Clock doesn’t start until first registry goes live
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Verification Process
Verification Process
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Verification Process
• Registered trademarks
• Of national effect
• Pending trademarks are not eligible
• Court-validated marks
• Common law marks successfully defended in court
• Marks protected by statute or treaty
• Red Cross
• Olympics
Eligible Marks
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Registered mark data
• Mark name
• Jurisdiction
• Registration number and date
Proof of use
• Signed declaration
• Sample of use
Requirements
• Exact Match ONLY
• Limited scope of protection
• Sunrise claim notice
• No prevention
• Help provide “bad faith” in UDRP & URS
• Future Sunrise launch – IDN.English
• Building as the fundamental system in brand
protection
• Donut’s Brand Protected Mark List (BPML)
Limitation and Benefits
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Verification Process
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Best Practice in Brand
Protection under New
gTLD 行业最佳做法
1. Concept of “Digital Asset” – understanding domain name
infringement problem goes beyond just whether you want to
use the domain, but also related to brand dilution, and other
related cyber attacks that can actually harm the company and
your customers.
2. Determine which trademarks to file with the Trademark
Clearinghouse. Consider key factors including: the number
of trademarks you own, the number of domains in your
portfolio with matching trademarks, whether your organization
owns .com domains, traffic analytics, and more.
3. Implementing domain monitoring for key brands under
both the New and Old TLDs.
Best Practice in Brand
Protection under New
gTLD 行业最佳做法
3. Identify branded strings and generic terms in the New
gTLDs (including your .brand TLDs) in order to maximize
your opportunities and minimize your risks in the
evolving digital landscape. • Changes in Search engine optimization (SEO)
4. Have a strategy in managing and protecting your “digital
assets” under the new Internet landscape. • Ensure digital IP is centrally managed, resolves to relevant
content and is measured to quantify impact
• Lapse domains that have no value and explore divesting unused
domains that do have value
• Audit and monitor key digital channels (such as email, direct
navigation, search, online marketplaces, social media and
mobile apps)
5. Identifying and strategizing “high impact/high risk” domains
before New gTLD launch
• 20 TLD per week
• A lot of work if you do it ad hoc
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Questions? Thank you!
Joe Thymian Regional Director, APAC
Alban Kwan New gTLD Manager, APAC
