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A 20 minute high level presentation on Collaboration and Social Networking, present and future from an IBM perspective.
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NZ Software Association
Collaboration and Social Networking
Video: Time to Think
Agenda• Introduction• Web 2.0• Industry• How Many friends?• IBM Social Networking• Business Value• Futures• Coffee?
Personal Social Networking“Web 2.0”
Software Technical Sales
Commitment
New Challenge
Web 2.0@Cattail
InfluenceKnowledge
Reputation
Marketing
Influence
People
Web 2.0 Solution
Education Media Telco Manufacturing
Web 2.0 Solution
Web 2.0 Solution
Web 2.0 Solution
Web 2.0 Solution
Industry Verticals
Changing the Game: Goldcorp Inc
• Yr2000, Strikes, debt, high production costs, terminated mining operations
• CEO Rob McEwen “Goldcorp Challenge” $575,000 prize
• Exposed 400Mb 55,000 acre property of Geological data to the web
• 100 targets identified• 80%+ yielded substantial
gold• 8 million ounces = $3bn• $100 invested in 1993
would be $3000 today
Changing the Game: Lego
• Mindstorms was 4 years old, hard to use kids, 40% of users were adults
• Engaged 4 enthusiasts
• User Panel - Ideas on new sensors, redesigned input ports, and stabilized firmware
• Contributed for free (11 months)
• Outsourced innovation
• Allows the code to hacked and modified
• Mindstorm sells 40,000 units a year at $199 a pop -- with no advertising -- and has become Lego's all-time best-selling product
•http://www.wired.com/culture/lifestyle/news/2006/01/69946
Video: How many friends do you have?
Business benefits
• Find hidden expertise• Reduce time to find
and access knowledge sources
• Reduce email and telephone usage
How do we calculate the business value of Social Networking over time?
Critical Business Process (ROI)Collaboration Business ProcessContribution
Return on Contribution (ROC) = Benefit
Cost
Return On Contribution is a ratio of benefit divided by cost
*No direct monetary costs the metric is therefore based on people
*Assume employees make appropriate and strategic use of available collaborative resources
Return on Contribution (ROC) =
Number of people who benefit from a resource
Number of people who create or contribute to that resource
An example: Blogging (Blogging within Lotus Connections)
2.59Return on Contribution(Consumers)
4213Blog entries -Originators
10896ConsumersBloggingMeasure
Return on Contribution (ROC) = = = 2.5910896
4213
Consumers
Originators
* Some consumers may also be originators
What does the number 2.59 mean?
Blogging-originator creates a new entry
2.59 consumers benefit from the work of each new blog entry
Shows the up-take of a Social Networking application – Growth in participation
Growth in participation
Stable usage
Future
Virtual Worlds: SecondLife and OpenSIM
3D Chat: IMVU
Metaverse: Gaming
Metaverse: Training
