Next-Generation UX: Designing for Tomorrow's Unknown Products and Challenges

MIT Enterpr ise Forum: Next Generat ion UX

NEXT-GENERATION UX

DESIGNING FOR TOMORROW’S UNKNOWN PRODUCTS & CHALLENGES

NEW YORK, JUNE 4, 2015


NEXT-GENERATION UX

AGENDA: 5:30pm - 6:00pm: Reception 6:00pm - 6:15pm: Beverly May: Overview 6:15pm - 6:45pm: Ryan Gossen + QA 6:45pm - 7:15pm: Jeff Feddersen + QA 7:15pm - 7:45pm: Jay Vidyarthi + QA 7:45pm - 8:00pm: Panel Discussion 8:00pm - 8:30pm: Reception & Networking


BEVERLY MAY EXECUTIVE DIRECTOR, THE UX AWARDS CTO & HEAD OF PRODUCT, CASTACLIP GMBH

TWITTER: @OxfordTech, @UXAwards COMPANY: oxfordtech.us LINKEDIN: linkedin.com/in/beverlymay

ORGANIZER

MIT Enterpr ise Forum: Next Generat ion UX: Bever ly May

OVERVIEW

DESIGNING THE FUTURE: CRAFTING UX FOR NEXT-GENERATION

PRODUCTS & CHALLENGES

MIT Enterpr ise Forum: Designing the Future: Bever ly May

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- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf

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MIT Enterpr ise Forum: Designing the Future: Bever ly May https://www.youtube.com/watch?v=5szXt6CBDmo


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- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf


http://en.wikipedia.org/wiki/Butterfly_effect

When a small change in the initial state of a system can result in large differences in a later state.“Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?”

The flap of the butterfly’s wings in Brazil 3 weeks prior did not CAUSE the tornado — it formed a part of the total set of many initial conditions that, in combination, led to the tornado in ways that could not have been predicted


3 NEW TRUTHS

1. we can no longer have any real idea what the “user” experiences (only some users)

2. we can no longer measure, let alone analyze, the totality of our product designs or experience (only individual parts of it)

3. we can no longer really know WHY many things happen (especially from single-source analytics)


SO HOW DO YOU DO IT?


U X A W A R D S . O R G2015 UXIESNOVEMBER 16 , 2015


2014 HIGHLIGHTS


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UX PROCESS

DISCOVER & RESEARCH

DEFINE & CONCEPT

PROTOTYPE, DESIGN & TEST

DEVELOP & DELIVER

WHAT HOW

USER CENTERED DESIGNUX IS…



Who is your “user”?

What’s his/her problem?

What’s your

solution?

How to best solve in a NEW way?

Assumptions true? How to improve?


DESIGNANALYSIS

‣ generate solutions ‣ structure/organize

components to solve the needs in the best way

MIX OF ANALYSIS + DESIGN

‣ research & identify audience, needs, environment, components and complex processes


LEMErS

Learnability Efficiency Memorability Errors Satisfaction


http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg


3 NEW TRUTHS

1. we can no longer have any real idea what the “user” experiences (only some users)

2. we can no longer design, measure, or analyze the totality of our product designs or experience (only individual parts of it)

3. we can no longer really know WHY many things happen (especially from single-source analytics)


4 NEW PRODUCT DESIGN TRUTHS

1. we start with a single (most likely) user- and grow from there

2. we try lots of different things, then measure and optimize all aspects of the experience we can

3. we design dynamic systems, not fixed interfaces

4. we are comfortable with chaos- and respond quickly

UXAwards.org #UXAwards @UXAwards

2013 UXIES

© 2015

SILVER: BEST ACCESSIBILITY INNOVATION



http://www.nathab.com/uploaded-files/carousels/TRIPS/Monarchs-Photo/Central-America-Monarchs-Photo-2-butterfly.jpg

THANKS! DESIGNING THE FUTURE: CRAFTING UX FOR NEXT-GENERATION PRODUCTS & CHALLENGES

BEV MAY


NEXT-GENERATION UX

RYAN GOSSEN: IBM WATSON


JUDGES

RYAN GOSSEN PORTFOLIO DESIGN LEAD, IBM WATSON

COMPANY: IBM.com LINKEDIN: linkedin.com/in/ryangossen TWITTER: @ryango


NEXT-GENERATION UX

JEFF FEDDERSEN: NYU ITP


JUDGES

JEFF FEDDERSEN INSTRUCTOR, NYU ITP PROGRAM DESIGNER, MAKER, PROFESSIONAL

COMPANY: http://fddrsn.net LINKEDIN: lilinkedin.com/in/jfeddersen TWITTER: @fddrsn


NEXT-GENERATION UX

JAY VIDYARTHI: MUSE


JUDGES

JAY VIDYARTHI UX DIRECTOR, INTERAXON INC (MUSE)

2014 UX AWARDS WINNER

COMPANY: choosemuse.com LINKEDIN: ca.linkedin.com/in/jayvidyarthi TWITTER: @JayVidyarthi


http://re-actor.net/uploads/posts/2013-01/1358245842_5.jpg

UXAwards.org #UXAwards @UXAwards

2014 UXIES

© 2015

SILVER: BEST NEXT-GENERATION EXPERIENCE



NEXT-GENERATION UX

PANEL Q&A


2014 JUDGE

PANEL Q&A

JAY VIDYARTHI

RYAN GOSSEN

JEFF FEDDERSEN

BEVERLY MAY


THANKS!

NEXT-GENERATION UX: DESIGNING FOR TOMORROW’S UNKNOWN

PRODUCTS & CHALLENGES



BILLION-DOLLAR UX

THANK YOU!


Technology

Next-Generation UX: Designing for Tomorrow's Unknown Products and Challenges