Near Field Communication and Ticnet

- The birth of a new technology

Relax! I’ve already fixed it!

Shouldn’t you be in line for the Van Halen concert tickets?

Agenda - What is Near Field Communication?- What kind of service does NFC offer?- Brief Roll-Out- The service package- The Business model- Commercialization- End-user value

- What is Near Field Communication?

What is Near Field Communication?Target markets:- Transportation- Financial services- Retail- Health Care- Travel and Entertainment- Consumer Electronics- Facility Entrance

- What kind of service does NFC offer?

Roll Out Strategy

The Tools Function Benefit to Service/Content Providers (Ticnet)Retail Marketing

Promotions, coupons, enhanced & interactive advertising

Better targeted advertising; increased consumer loyalty; more consumer preference data; viral marketing when consumers share coupons/promotions; brand building; differentiation and location specific promotion

Payment Check out counter NFC device to capture touch and confirm mobile, user-friendly, fast, secure payments

Lowered costs due to faster payment transactions; reduced infrastructure costs; replacing small cash payments; increased “share of wallet”; greater size and number of transactions; reduce costs of NFC tech deployment due to economies of scale, and downtime; less cash handling and operational expenses

Customer Relationship Mgmt

Loyalty schemes and membership clubs

Merchants make gift card and loyalty programs more effective; increased customer satisfaction, personalization

Ticketing Event tickets and transportation tickets

Increased number and speed of transactions and entrants; better tracking and quality control; reduced theft and cheating

Info Transfer P2P info transfer between devices - business cards, medical files

NFC tags data transfer helps with brand building, consumer engagement and brand awareness, improved service delivery

Facility Access Card ID replacement for access to secured facilities such as warehouses, labs and R&D areas

Decreased infrastructure costs; greater control over access; simplified maintenance; greater security-especially if accompanied by biometric or password protection

The Service Package

The Network Coordination Needed

The Business Model

• Two sided markets (Birkenshaw et al , 2006)• Content providers (Ticnet) TeliaSonera • Users TeliaSonera• Multiple Bank cooperation is crucial & other

MNOs (Telenor, Tele2, ect.) • Landlord and tenant ”Rent a room” strategy

LANDLORD (TELIA) & TENANT “Rent a Room”

Commercialization of NFC for Ticnet- Tags on posters (text, URL, phone number) - Buy tickets on the spot & use NFC to pass it on- NFC phones as tickets for events - Customize advertising/promotions based on

new consumer data- “ubiquitous communication” (service initiation, P2P,

payment and ticketing)

Ticnet + NFC+ TeliaSonera =

- 40 million Europeans using mobile contactless services by 2011

- Successful trials (Orange and Manchester City Football club & Cingular and Philips Arena-Atlanta)

A little Less of This…

A little More of This…

Happy Customers !!

End user value

- Ease of use

- Portability

- Multi-applications - Speed and convenience

- Fully integrated ‘experience’

Thank you for listening!